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Get a Seat at the Strategy TableSamantha Starmer   sstarme@rei.com         @samanthastarmer                               ...
me     web and experience stuff: Amazon, Microsoft               REI – Recreational Equipment, Inc.                lead IA...
do you want your      ideas to be          heard?
do you want to   be a trusted       advisor?
do you want to   be part of thedecision process?
know the big picture                http://www.flickr.com/photos/aatemu/4784742636/
know the big picture know your organizations’ strategic goals and  objectives understand where can your work directly  b...
lay pipe:the art of the pre-sell
pre-sell always be building a conduit for your  goals look for allies up, down and sideways know who will oppose you, a...
pick your battles
pick your battles focus on what is most important pay attention to timing – may be better to lose  this battle be patie...
offer solutions                  http://www.flickr.com/photos/bettyx1138/3534902300
offer solutions good: problems are framed as  opportunities better: you bring proposed solutions  whenever you identify ...
talk the talk
talk the talk listen more than you speak watch more than you present learn how your executives talk   what is importan...
walk the walk                http://www.flickr.com/photos/mulad/142543881
walk the walk get comfortable talking to executives get comfortable with strategy keep your perspective on the big pict...
thank you!!  Samantha Starmer   sstarme@rei.com      @samanthastarmer                                   http://www.flickr....
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Get a Seat at the Strategy Table - WebVisions 2011

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Get a Seat at the Strategy Table - WebVisions 2011

  1. 1. Get a Seat at the Strategy TableSamantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/myklroventine/2475433404/
  2. 2. me web and experience stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead IA, UX, IxD & analytics teams teach at University of Washington
  3. 3. do you want your ideas to be heard?
  4. 4. do you want to be a trusted advisor?
  5. 5. do you want to be part of thedecision process?
  6. 6. know the big picture http://www.flickr.com/photos/aatemu/4784742636/
  7. 7. know the big picture know your organizations’ strategic goals and objectives understand where can your work directly benefit those goals learn when and how decisions get made think about 5 years out and three levels up – what changes? take an executive to coffee
  8. 8. lay pipe:the art of the pre-sell
  9. 9. pre-sell always be building a conduit for your goals look for allies up, down and sideways know who will oppose you, and why all the important conversations should happen before you propose a new idea
  10. 10. pick your battles
  11. 11. pick your battles focus on what is most important pay attention to timing – may be better to lose this battle be patient be a team player - help advance others’ goals, not just your own
  12. 12. offer solutions http://www.flickr.com/photos/bettyx1138/3534902300
  13. 13. offer solutions good: problems are framed as opportunities better: you bring proposed solutions whenever you identify a challenge best: you come to the table with the solution already implemented or underway
  14. 14. talk the talk
  15. 15. talk the talk listen more than you speak watch more than you present learn how your executives talk  what is important to them?  how are they rewarded and compensated?  what words do they use? adapt to their language, don’t force them to adapt to yours
  16. 16. walk the walk http://www.flickr.com/photos/mulad/142543881
  17. 17. walk the walk get comfortable talking to executives get comfortable with strategy keep your perspective on the big picture it should feel natural for people to come to you with strategic questions Just do it. Just be it
  18. 18. thank you!! Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/baking_in_pearls/3960662314

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