1. Social media is an important part of how businesses are now projecting their knowledge and gaining positioning in their industry online by discovering ways to use it to their advantage in different areas like interacting directly with customers. 2. When utilizing social media, businesses should think strategically about how to best position themselves to reach their audience and meet business objectives while focusing on benefits rather than feeling exposed. 3. The document provides three steps for businesses to utilize social media: gain industry insights, reduce risks, and establish online goals.