How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.

1. How to Ignite a Killer Viral Marketing Campaign

3. How to Ignite a Killer Viral Marketing Campaign

6. TYPES OF VIRAL CONTENT What do the people want to see?

8. Humour Office Max: Penny Pranks

9. Passion Winelibrary: Gary Vee on WLTV

10. Shock/Disbelief Blendtec: Will It Blend?

11. Instructional Folica: Hair How-to’s

12. Fun Office Max: Elf Yourself

13. Remarkable Zappos: Customer condolence

14. Emotional 1-800-Flowers: Mother’s Day Video

15. Opportunistic Ice.com: Mr.Cupid

17. Those funny-sounding Web 2.0 names can seriously lower your marketing budget. You have killer content. Now what?

18. 10-100 new Web 2.0 companies daily

19. Why social media?

20. Rule #1: Not predictive

21. We don’t see what failed. We only see the tip of the iceberg. The very few that succeeded. Since we don’t see the ones that failed, we really don’t know why the few were successful. If we did, we could predict future successes. Which we can’t.

22. Rule #2: Experiment. A lot.

24. Step #2: Post to Facebook

25. Step #2: Post to Facebook Post to other appropriate sites (don’t forget niche sites):

26. Step #3: Post to YouTube

27. Step #4: Twitter It

28. Step #4: Twitter It

29. Step #5: Share It

30. Step #6: Track It search.twitter.com

31. Summary Rule #1: Not Predictive Rule #2: Experiment Step #1: Blog it. Participate in other blogs. Step #2: Post it (Facebook, YouTube) Step #3: Twitter it Step #4: Share it Step #5: Track it

32. Igniting a Killer Viral Marketing Campaign

34. How Do I Show Up Here?

37. Thank You! Please be sure to fill out your evaluation form and turn it into the room monitor or a staff member. Thank you. Chase Norlin, CEO Pixsy [email_address] Bill Hanekamp, Co-founder & CEO The Well, Inc. [email_address] Jason Billingsley, Co-founder & VP Innovation Elastic Path Software [email_address] Sallie Burnett, President Customer Insight Group, Inc. [email_address]