SX Indeks profile and information, social media monitoring and conversations tracking for Indonesia market, a service from Salingsilang.com

1. A social media service from
Salingsilang.com
June 2012
http://www.sxindeks.com

2. What is SX Indeks
• SX Indeks is a social media conversations
tracking service that developed, created
and designed with Indonesian market in
mind
• SX Indeks is a service from
Salingsilang.com, a web startup that
focus on getting more Indonesian from
end users to government to businesses to
use and understand social media
http://www.sxindeks.com

3. The thinking behind SX Indeks
• Indonesian are a heavy user of social media
mainly because of our culture
• We are continuously at the top of list of
country with the largest social media user
• Social media gives us a platform to connect,
share and express many personal and not so
personal things
• We, the users, institutions, governments
business and corporations need understand
more the dynamics of social media to get
the most of it
http://www.sxindeks.com

4. Why do you need it
• Monitoring and listening tools
– Early Warning Crisis
• Sentiment Checking
• Digital campaign
– Planning, Performance, Evaluation
• Media social customer care
• Mainstream media responds tracker
– TVC’s, Billboard, Print Ads, Radio
• Consumer insights for future campaign
http://www.sxindeks.com

5. Who can use SX Indeks
B2B B2C Digital PR Firm Adv. Comm. Research
Agency Agency Consultant Agency
Monitoring     
Early Warning   
Crisis
Sentiment    
Check
Campaign    
Performance
Campaign    
Evaluation
Campaign    
Planning
Mainstream    
Media
Responds
Customer Care  
Consumer      
Insights http://www.sxindeks.com

6. The Technology Under the Hood
Data mining
We tracked and mines large data of conversations through
multiple social network APIs
Data pattern recognition
We filters, cleaned, separate and analyzed the “good data” from
the “non valuable data”
Algorithms
We employed multiple conversation algorithms from statistical to
pattern analysis to provide meaningful results
Archiving
We never throw out data, we archived and store Indonesian
conversations data
Visualization
We provides easy visualization so our user can understand what
the conversations is all about in a glance

7. Why choose SX Indeks
There are a lot of social media monitoring tools out there, why I should
choose SX Indeks?
• SX Indeks developed specifically with Indonesian
market in mind
• SX Indeks is not just a social media monitoring, we
tracked conversations and sentiments, essentially SX
Indeks captured the heart, mind and soul of
Indonesian
• We continuously developing and improving our
technology and we are close! You can tell us what you
need and we can implement it quickly
• Our team live, breath and dreams of social media.
Communities, movements and social media is our
passion

8. Key Features
• Social Media Dashboard
– You can add your social media team to SX Indeks,
organized, reply and retweet right directly from SX
Indeks platform
• Sentiment Analysis
– You can filter out the negative and positive post so
you can prioritized which post needs attention more
– Over time you can check the performance of you
efforts in term of increase or decrease negativity
• Customer Behavior & Insights
– Check for behaviour, look for insights
– Where is you audience, what they like to chat about,
what do they use, what topics is most popular
• Report & Analytics
– See the periodical report for easy evaluation
http://www.sxindeks.com

9. Social Mediacheck conversations in
Dashboard
a glance
engage directly from
inside SX Indeks
focus on conversations
that matter, save time
Social Media Dashboard
http://www.sxindeks.com

10. Social Media Dashboard
filtered out by •Gives you a quick look on
sentiment how your audience are
feeling about your topic
•Accuracy 70-80%
•Negative or Positive
marks indicate the
sentiment that the user
have when he post, not
neccesarly toward your
brand/topics
Sentiment Analysis
http://www.sxindeks.com

11. Behavior, Insights, Report
Choose the data Check the most popular words
See the volume of daily and hourly conversations
http://www.sxindeks.com

12. Behavior, Insights, Report
Where is your audience
Who are they
What are they sharing
What they used

13. In the pipeline
• Other data sources: Indonesian Blogs,
Forums, Mailing Lists, Facebook, Online
Media, Videos
• Why Twitter first?
– Biggest and fastest data generation today
– Where the trends started
http://www.sxindeks.com

14. Behind SX Indeks
Shafiq Pontoh, Business Dev. SX Indeks
• Former planner of Ogilvy & Mather Indonesia,
well versed in communication campaigns,
digital movements
• Graduate from Physics Dept, ITB
Roby Muhamad, Head Scientist SX Indeks
• Physicist in former life, graduated from ITB
• Ph.D from Columbia University in social networks
• Faculty of Psychology Department, University of Indonesia
Alva Erwin, Head of Engineering
• Ph. D candidate Dept. of Computing Curtin University Western Australia
• MSc Degree in Communication & Media Engineering from University of
Applied Sciences Offenburg and Magister of Technology Management
from Universitas Pelita Harapan
http://www.sxindeks.com

15. Behind SX Indeks
Iwan Setyawan, Head of Market Research
• Writer of bestselling book, his first, 9 Summers and 10 Autumns
• Graduating class valedictorian of the Departement of Statistics IPB
• 10 years experience as Director of Internal Client Management at Nielsen
Consumer Research in NYC
Didi Nugrahadi, CEO Salingsilang.com
• One of the founder of Detik.com
• Serial digital entrepreneur
• Mentor, Jakarta Founders Institute
Enda Nasution, MD Salingsilang.com
• Blogging since 2001, was copywriter with Ogilvy & Mather Indonesia
• Actively speaking on freedom of expression, social media and digital
awareness
• TED Fellow 2009, Graduated from Civil Engineering, ITB
http://www.sxindeks.com

16. Free Trial & Contact
Click to the website to get free trial of the
service: http://www.sxindeks.com
• Inquiries to
– Diah Kesuma, SX Indeks Manager
• T: (021) 725 0616
• F: (021) 726 2154
• M: +62 818 0805 1190
• E: diah@sxindeks.com
• T: @deeramli
http://www.sxindeks.com