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Repurpose your content

Make less new content but make it in more mediums to grow your sales

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Repurpose your content

  1. 1. Content marketing is saturated
  2. 2. People are too lazy to go to your website to read your content
  3. 3. They want to consume on Facebook, Instagram, Twitter, iTunes, etc
  4. 4. Content repurposing is creating content as a blog post, a video, a SlideShare, a social media post, etc.
  5. 5. What do you want this content to do for your business?
  6. 6. Focus on your audience
  7. 7. Her traffic has doubled this year
  8. 8. Content Repurposing is great for SEO
  9. 9. Know your customers
  10. 10. Do light keyword research on sites like Answer the Public to confirm there is a problem that needs addressing and a few minutes on SEM Rush
  11. 11. She has made two brand new posts in the first 8.5 months of the year and her business is up and traffic is up
  12. 12. You need to know the process before you outsource it
  13. 13. It gets you discovered and quoted and links from those who discover you and link to you
  14. 14. Content Repurposing is all about showing people, not telling them
  15. 15. If your re-purposed post on LinkedIn appears as #1 and you have a good CTA back to your site don't you still grow and win?
  16. 16. Slide Share is the sleeping giant of content marketing
  17. 17. Having buyer personas can help but they can change over the life of your business so stay in touch with your readers so you know their current needs
  18. 18. For light changes to a post keep the original post date
  19. 19. Get every Episode of the Sales Podcast & the Bonuses mentioned at https://www.thesaleswhisperer.com/pod cast