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Outbound Prospecting a SDR’s Perspective
1. Outbound Prospecting
A SDR’s Perspective
Jorge Soto
CoFounder at Dashtab.co
Former Head of Inside Sales, MoPub at Twitter
@sotoventures
2. Who I am
12 years, Obsessed with Sales
Door-to-door to Enterprise
Serial Entrepreneur, Startup Sales
Training (S4S)
Always Startups until Twitter
Jorge@sales4startups.org
3. Who I am
$100 million at exit to Twitter in 2013
Led inside sales & demand gen
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Jorge@sales4startups.org
5. What is Sales
• It’s a game of inches
• A Process
• Finding the buyers
• Art of Effectively Dealing with Rejection
• Managing Self Emotions
• Art of Listening, Discipline, & Schedule
Jorge@sales4startups.org
6. Objective:
Create a highly qualified list of leads/prospects
that will be used to conduct cold outreach via
email, phone, and other outreach mediums.