Talk given by Caitlin Buckwell, Program Manager at Salesforce, at Onboarding 2025 Conference in November. Panel presentation talking about the current state of our onboarding program, T&P Bootcamp, as well as how we manage and support the SMEs that develop/facilitate the program.

1. Salesforce: Tech & Products
New Hire Success & Onboarding
Learn Lots & Prosper
Caitlin Buckwell
Program Manager, Technology, People & Leadership
cbuckwell@salesforce.com

2. 2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most innovative
companies in
the world
$1.6B
Q2 FY16 revenue
17K
Employees
4th Largest Software Company in the World Today

3. CloudMainframe
1960s 1980s
Client/Server
Today
New
Technology
Model
New
Business
Model
New
Philanthropic
Model
Cloud Computing Revolution

4. Become a Customer Company
Connect with your customers
in a whole new way
Run your business
from your phone
Build 1 to 1
customer journeys
Get smarter about
your customers

5. “Learn Lots & Prosper”
• Sits within the Technology & Products organization
• Offers Onboarding, Technical Courses, Human Skills, Coaching & Recognition Programs
• Supporting the technical landscape of Engineers
Learning & Development for Technology & Products

6. T&P Bootcamp
Introduction To:
• Organization
• Culture
• Executives
• Processes
• Systems
Hands-on With:
• Environments
• Coding Practices
• Testing Practices
• Security

7. Delivery
Knowledge needs to proven not presumed.
Internally facilitated using 60+ SMEs
60% Lecture & Demo vs. 40% Hands-on
HQ Based (San Francisco)
Twice a month cadence

8. Evolution of T&P Bootcamp

9. Visibility Attendance
Content
Evolution
Always Developing, Always Scaling

10. Metric: 85% of new hires
attend relevant onboarding
within first month of hire
• Quarterly New Hire
Data Reports
(accountability)
• Roadshows (visibility)
Attendance
Where we started in FY16
Source: placeholder
70.0
35.0
15.0
5.0
New Hires
Q1 New Hire Attendance #’s
Group A Group B Group C Group D

11. Dissecting each groups
technical landscape
Find the silo skill sets: 80/20
Ensure current content meets
the 80% across all groups
Business critical content
Connect engineers to the
customer
What is Salesforce?
New Hires not getting critical
content soon enough
Ensuring content is consumed
as quickly as possible
NeedsAnalysis New Content Content Delivery Timing
Content
Based On Roadshows
IMPACTED: Group A & Group BIMPACTED: Group B IMPACTED: Group A & Group B

12. Visibility
• Metrics
• Accountability
• Content Validation
Increased
Attendance
• Executive Influence
• Roadshows
• Ongoing communication
Visibility • Leverage
• Additional SME support
• Management Buy-In
Executive
Support

13. Q1 Q2 Q3 Q4
Group A Group B Group C Group D
FY16 Attendance Growth
Groups A & B:
• Roadshows
• Quarterly Reports
• Content Updates
• Allocated SMEs
Group C & D:
• Regular Marketing
• Email & Chatter
Subtitle placeholder
Source: placeholder

14. What Did We Learn?
• Without metrics you’ll get no where
• Validate Content
• Do Roadshows
• Accountability is key to drive engagement
• Build relationships with senior leadership
What Else Did We Do as a Result … ?
• Increased Cadence
• Improved Enrollment Process
• New “Week One” & “Week Two” Model
• Built SME Expert of The Month
• Rolled out 90-Day Onboarding Tool
• Complete rebrand
Takeaways

15. Visibility Attendance
Content
Evolution
Always Developing, Always Scaling

16. thank y u