2. Organization Chart
Chenee Stone
General Manager
Yong Park
Assistant General
Manager
Sakura Shu
Food and
Beverage Manager
Jared Ross
Housekeeping
Manager
Raihan Taleb
Engineering
Manager
Shaniqa Roane
Front Desk
Manager
3. Mission Statement
Provide a superior hospitality experience
Ensure guests’ maximum satisfaction
Create positive work environment
Achieve results to satisfy guests, employees, and
investors
4. Executive Summary
• 250 room hotel
• Myrtle Beach, South Carolina
• Exceptional, friendly, and relaxing environment
• Moderately priced
5. Executive Summary Cont’d
• Combined with an in-house restaurant, a hotel shop,
quick check-in/check-out, we are currently seeking
investment funds to renovate our guest rooms,
conference rooms, business services, in-room minibars, and leisure club.
• With the new amenities we are adding into our hotel,
the Pineapple Resort will build the fundamentals of a
highly profitable hotel venture.
6. Management Profile
Extensive hospitality backgrounds
Ensure all aspects of the hotel are managed
appropriately
Differentiate the type of services offered at our hotel
from our competitions
Build our reputation and attract frequent business
and leisure travelers
13. Hilton Hotel & Resorts
• One of the most recognized
name in the industry
• 92 Years of experience
• Target business and leisure
travelers
• Meet one of their criteria of
locating at the vacation spot
• Our amenities
18. Current Strategies
• After speaking with our guest speakers, we have made
many adjustments in terms of our strategies for the current
year.
– Analysis Our Numbers
• Understanding Our Revenue
• Focus on Staff and Guest Satisfaction
– Focus on Marketing
• Direct Sales Force
• Business Press
– Room Rate Adjustment to Fit Off-Peak Seasons
– Increase Conference Room Rate Per Guest
19. Hotel Reflection
• Year One
– 20% Occupancy
– Revenue- avg.
$250,000/Month
– Gross Operating Profit
11.88%
– REVPAR $27.18
• Current
– 40% Occupancy
– Revenue-avg.
$600,000/Month
– High Staff Satisfaction
– Gross Operating Profit 50%
– REVPAR $41.67
22. Current Year Hotel Status Based on Room Occupancy Percentage
70%
60%
Percent Occupancy
50%
40%
30%
20%
10%
0%
Starting Ppint
Q1
Q2
Q3
Hotel California
0%
18%
35%
37%
Hotel Wisteria
0%
20%
49%
65%
BOSS Hotel Group
0%
26%
57%
61%
Grove at Georgetown
0%
22%
42%
46%
Pineapple Resort
0%
26%
38%
41%
Carpe Diem
0%
23%
44%
57%
23. Current Year Hotel Status Based on
Income After Taxes
1500000
Income After Taxes
1000000
500000
0
-500000
-1000000
-1500000
Last Year
Q1
Q2
Q3
Hotel California
0
$(208,235.00)
$318,277.00
$259,174.00
Hotel Wisteria
0
$(478,080.00)
$709,285.00
$852,503.00
BOSS Hotel Group
0
$(225,612.00)
$474,417.00
$1,036,797.00
Grove at Georgetown
0
$(187,465.00)
$737,280.00
$683,162.00
Pineapple Resort
0
$(104,364.00)
$651,522.00
$722,820.00
Carpe Diem
0
$(1,286,794.00)
$638,906.00
$713,633.00
24. Team Reflection
• Up & Down Experience
• Success= Team Effort
What We’ve Learned
•
•
•
•
•
•
Communicate Effectively
Be Open-Minded
Be Creative
Take Chances
Make Educated Decisions
Voice Your Opinion
• Have Fun
• Adjust Accordingly
• Use Work Experience
