1. THE GREATEST SALESMAN
IN
THE WORLD
THE TEN JEWELS….

2. THE SALESMANSHIP IS A LEARNED ART, BUT
NOT A BORNED TRAIT.
THE ART OF SALESMANSHIP DEMANDS ON
CERTAIN SPECIAL QUALITIES AND INTURN
THESE QUALITIES MAKE PEOPLE THE BEST
IN THEIR SALES.
THE SPECIAL QUALITIES OF THE BEST
SALESMAN ARE ACQUIRED BY PRACTICE OF
“THE TEN JEWELS” BROADLY KNOWN AS
“THE PRINCIPLES OF THE BEST
SALESMANSHIP”
THE SALESMANSHIP

3. THE PRINCIPLES OF THE BEST
SALESMANSHIP
“THE TEN JEWELS”

4. JEWEL 1
“TODAY I BEGIN A NEW LIFE”
THE SALESMAN AFTER TAKING HIS JOB OF
SALESMANSHIP, FIRST SHOULD SAY HIMSELF
THAT “ TODAY I BEGIN A NEW LIFE”.
THIS IS THE PRIMARY PRINCIPLE HE HAS TO OBEY.
TODAY HE WAS A NEW BORN BABY WITH FULL OF
OPPORTUNITIES. THE FAILURE LIKE A PAIN IS ALIEN
TO HIS LIFE.
IN TRUTH,THE ONLY DIFFERENCE BETWEEN THOSE
WHO HAVE FAILED AND THOSE WHO HAVE
SUCCEEDED LIES IN THE DIFFERENCE OF THEIR
HABITS.

5. GOOD HABITS ARE THE KEY TO ALL SUCCESS AND
THE BAD HABITS ARE THE UNLOCKED DOOR TO
FAILURE.
THUS FROM THE FIRST LAW HE HAS TO OBEY THAT
“HE WILL FORM GOOD HABITS AND BECOME THEIR
SLAVES”
GOOD HABITS ARE ONLY FORMED BY PRACTICING
DIALY AND REPEATLY. REPEATING THESE DAILY, THEY
SOON BECOME A PART OF ACTIVE MIND AND WILL
CREATE A GREAT VIGOR AND ENTHUSIASM AND MAKE
HIM SLAVE TO IT.
THUS HE HAS TO MAKE A SOLEMN OATH TO HIMSELF,
“TODAY I WLL BEGIN A NEW LIFE”

6. JEWEL 2
“I WILL GREET THIS DAY WITH LOVE IN
MY HEART”
THIS IS AN IMMENSE QUALITY OF A BEST SALESMAN
AND GREATEST SECRET OF HIS SUCCESS IN ALL
VENTURES.
THE REASONING IS THAT, HIS SPEECH MAY
DISTRUST OTHERS,THE APPAREL THEY MAY
DISAPPROVE, AND THE FACE THEY MAY REJECT, HIS
BARGAINING MAY CAUSE SUSPICION, YET HIS LOVE
MELT ALL HEARTS.
THE SPIRIT OF LOVE, ENLARGES HIS HEART IN TIMES
OF HAPPINESS, OPENS THE SOUL IN SADNESS AND
WELCOME THE OBSTACLES AS A CHALLENGE.
THE MAGIC OF LOVE, WILL RUIN ALL ENEMIES AND
MAKE THEM BEST FRIENDS AND AS LONG AS ONE
REMEMBER THIS SECRET, IT WILL CHANGE HIS LIFE.

7. IT TEACHES LESSONS IN CASE OF FAILURES AND ACT
AS A WEAPON TO OPEN HEARTS OF PEOPLE AND ALSO
ACTS AS A SHIELD TO THE ARROWS OF HATE AND
ANGER.
THE LOVE SHIELD WILL ALWAYS BEAT AGAINST THE
ADVERSITY AND DISCOURAGEMENT AND PROTECTS
HIM IN THE MARKET PLACE AND HELPS TO SUSTAIN
THE POSITION.
WITH LOVE A SALESMAN WILL INCREASE HIS SALES,
A HUNDRED FOLD AND HIS NAME RAISED HIGH ON
PYRAMID OF LIFE.
THUS THE BEST SALESMAN WITH A GREAT LOVE IN
HIS HEART ALWAYS SAYS
“I WILL GREET THIS DAY WITH LOVE AND
I WILL SUCCEED”

8. JEWEL 3
“I WILL PERSIST UNTIL I SUCCEED”
A QUEER QUALITY OF A SALESMAN, WHICH SIGNS
HIS WITHSTANDING CAPABILITY.
TO A SALESMAN EVERY DAY IS A CHALLENGE AND
EVERY MOMENT IS A TEST. THE BASE OF HIS
SUCCESS DEPENDS ON HIS CONTINUITY.
THE IDEOLOGY SAYS THAT , HE WAS NOT DELIVERED
UNTO THIS EARTH FOR DEFEAT OR FAILURE, BUT TO
CHERISH THE TASTE OF SUCCESS.
IN GENERAL, THE PRIZES OF LIFE ARE AT THE END
OF EACH JOURNEY, BUT NOT AT THE BEGINNING.
NEVER A SALESMAN KNOWS HOW CLOSE IS IT LIES
UNLESS HE TURN THE CORNER.

9. THE SMALL ATTEMPTS WHEN REPEATED, ALWAYS
WILL COMPLETE THE MAJOR UNDERTAKING.
THE ANCIENT LAW OF AVERAGES SAYS THAT EACH
FAILURE TO SELL, INCREASE THE CHANCES FOR
SUCCESS, AT THE NEXT ATTEMPT. EACH MISFORTUNE
ENCOUNTERED WILL CARRY IN IT THE SEED OF
TOMORROW’S GOOD LUCK.
THE ONLY PRINCIPLE ONE HAS TO FOLLOW IS “TRY,
TRY AND TRY AGAIN”.
IN THIS COURSE OF TRIALS ONE MORE ATTEMPT
AT THE END OF THE DAY IS ALWAYS SECURES
A DEFINITE SUCCESS, AND PLANT A SEED FOR
TOMMOROW’S VICTORY.
THUS A TRUE SALESMAN IS ALWAYS REMEMBERS THE
GREATEST PRINCIPLE
“I WILL PERSIST, I WILL WIN”
AS LONG AS HE BREATH IN.

10. JEWEL 4
“I AM NATURE’S GREATEST MIRACLE”
THE PHRASE SAYS THAT NO TWO HUMANBEINGS ARE
IDENTICAL IN NATURE, THE SALESMAN TOO AS A
PART OF IT, A UNIQUE CREATURE IN NATURE WITH
A GREAT DIFFERENCE.
NONE CAN DUPLICATE HIS ABILITY TO SELL AS HE,
AND USE THIS DIFFERENCE AS AN ASSET TO
PROMOTE HIS SALE AT THE BEST.
THE SALESMAN WITH ALL HIS RARITY IS SO
VALUABLE AND IS THE END PRODUCT OF THOUSANDS
YEARS OF EVOLUTION AND HAS UNLIMITED
POTENTIAL.
HIS INNER VOICE IS THAT,” HE IS NOT ON THIS
EARTH BY CHANCE BUT FOR A PURPOSE, AND HIS
PURPOSE IS TO GROW INTO A MOUNTAIN, NOT TO
SHRINK TO A GRAIN OF SAND.

11. HE ALWAYS UTTERS ALL POLISH WORDS TO MULTIPLY
HIS SALE OF GOODS AND THUS DELIVER HIS
EXCELLENCE EVERY TIME.
THE SALESMAN ALSO CLARIFIES THAT, THERE IS NO
ROOM IN THE MARKET PLACE FOR HIS FAMILY, NOR
IS THERE ANY ROOM IN HIS HOME FOR THE MARKET.
EACH WILL DIVORCE FROM THE OTHER, BUT HE WILL
REMAIN WEDDED TO BOTH.
NATURE NEVER EXPERIENCE DEFEAT, AS A MIRACLE
OF NATURE, THE SALESMAN TOO EMERGES
VICTORIOUS AND WIN IN EACH AND EVERY STRUGGLE
OF LIFE AND ALWAYS SAY “ I WILL WIN AND I
WILL BECOME A GREAT SALESMAN, FOR
I AM UNIQUE”. AND
“I AM NATURE’S GREATEST MIRACLE”.

12. JEWEL 5
“I WILL LIVE THIS DAY AS IF IT IS MY LAST”
IT IS THE URGE OF THE SALESMAN WHO SUPPORTS
“TODAY”
IN HIS POINT OF VIEW YESTERDAY IS ALREADY
BURIED,TOMORROW IS AN IDEA, BUT TODAY IS AN
OPPORTUNITY FOR ONE MORE DAY TO LIVE
PURPOSEFULLY.
HIS QUESTION IS THAT IS THIS DAY EXCELLED
THE PURPOSE OR NOT?
TO EXCEL THE THINGS, HE ALWAYS AVOID
PROCASTINATION, DOUBT AND FEAR AND SAY TO
HIMSELF “ I AM A MAN OF LOVE AND TODAY IS MY
LAST CHANCE TO PROVE MY LOVE AND GREATNESS”.

13. HE ALWAYS PROVES TODAY AS THE BEST DAY AND
SELL MORE GOODS EVER BEFORE AND MAKE EVERY
MOMENT AS FRUITFUL THAN YESTERDAY.
FINALLY SAYS
“I WILL LOVE THIS DAY AS IF IT IS
MY LAST”
BECAUSE HIS LAST MUST BE THE BEST.

14. JEWEL 6
“SALESMANSHIP LIKE OTHER PROFESSIONS
IS NOT TOO DISTANT FROM HUMAN
EMOTIONS.”
THE STATEMENT CONVEYS THE EMOTIONAL
STABILITY OF A SALESMAN. IT SAYS THAT ALL
NATURE IS A CIRCLE OF MOODS, THE SALESMAN,
TOO AS A PART OF IT, HAVE MOODS OF RISE AND
FALL.
THE PHRASE NARRATES THAT YESTERDAY’S JOY
WILL BECOME TODAY’S SADNESS, YET TODAY’S
SADNESS WILL GROW INTO TOMORROWS JOY, LIKE
TODAY’S DEAD FLOWER CARRIES THE SEED OF
TOMORROW’S BLOOM.
“TODAY I WILL BE MASTER OF MY
EMOTIONS”

15. IF ONE CAN BRING JOY AND ENTHUSIASM AND
BRIGHTNESS AND LAUGHTER TO HIS CUSTOMERS,
THEY WILL REACT WITH JOY AND ENTHUSIASM AND
BRIGHTNESS AND LAUGHTER AND TOTAL WEATHER
WILL PRODUCE A HARVEST OF SALES AND A GRANARY
OF GOLD.
TO MASTER ONES EMOTIONS, ONE HAS TO FOLLOW
THE SECRET OF AGES, WHICH IS
“WEAK IS THE WHO PROMPTS HIS THOUGHTS TO
CONTROL HIS ACTIONS, STRONG IS HE WHO FORCE
HIS ACTIONS TO CONTROL HIS THOUGHTS”.
AS A SALESMAN EVERYDAY, HE HAS TO STRUGGLE
AGAINST FORCES WHICH WOULD TEAR DOWN, AND
WITHSTAND TO ARROWS AND INSULTS OF PEOPLE
WHOM HE CALL.

16. NO LONGER ONE CAN JUDGE A MAN ON ONE
MEETING. THIS DAY HE WILL NOT BUY GOLD
CHARIOTS FOR A PENNY, YET TOMORROW HE
WOULD EXCHANGE HIS HOME FOR A TREE.
THIS KNOWLEDGE OF A SALESMAN IS KEY TO
HIS GREAT WEALTH.
THUS THE BEST SALESMAN, ALWAYS RECOGNISE
AND IDENTIFY THE MYSTERY OF MOODS IN ALL
MANKIND AND HIS OWN AND MASTER THESE
MOODS THROUGH A POSITIVE ACTION AND CONTROL
HIS DESTINY AND
SAYS THAT ,
“I WILL BECOME MASTER OF MY SELF,
I WILL BECOME GREAT”.

17. JEWEL 7
“I WILL LAUGH AT THE WORLD”
NO LIVING CREATURE CAN LAUGH EXCEPT MAN.
LAUGH IS A GREAT GIFT TO MAN TO LEAD A
HEALTHY AND LONG LIFE.
LAUGH IS A GREAT MEDICINE AT TIMES OF
ADVERSITY AND OFFENDENCE, AND KEEP AWAY
THE DISTURBANCES OF PETTY HAPPENINGS.
AS A SALESMAN ONE SHOULD ACQUAINT THE
FOLLOWING FOUR WORDS
“THIS TOO SHALL PASS”
WHICH ARE LIFE PRINCIPLES PASSED DOWN FROM
OUR ANCIENTS AND APPEAR WHENEVER
GOOD HUMOUR DEPART FROM US.

18. THE LAUGHTER MAKE A SALESMAN TO REDUCE
ALL THINGS TO THEIR PROPER SIZE.HIS LAUGH AT
HIS FAILURES WILL VANISH THE CLOUDS OF HIS
NEW DREAMS. HIS LAUGH AT HIS SUCCESSES WILL
SHRINK TO THEIR TRUE VALUE.
AS A SALESMAN ONE SHOULD KNOW THAT, THE ACT
OF FRUSTATION HAS NO VALUE IN THE MARKET
PLACE, WHILE EACH SMILE CAN BE EXCHANGED FOR
GOLD AND EACH KIND WORD, CAN BUILD A CASTLE.
THUS TO BECOME A GREATEST SALESMAN EVER
KNOWN ONE SHOULD PRACTICE THE FOLOWING
FEW LINES
“I WILL LAUGH”
“I WILL BE HAPPY”
“I WILL BE SUCCESSFUL”.

19. JEWEL 8
“TODAY I WILL MULTIPLY MY VALUE A
HUNDREDFOLD”
A MULBERRY LEAF TOUCHED WITH A GENIOUS OF
MAN BECOMES SILK.
A FIELD OF CLAY TOUCHED WITH THE GENIOUS OF
MAN BECOMES A CASTLE.
IF IT IS POSSIBLE FOR LEAVES AND CLAY TO HAVE
THEIR VALUE MULTIPLIED A HUNDREDFOLD,
“ WHY NOT FOR A SALESMAN ? “

20. TO GROW AND MULTIPLY IT IS NECESSARY TO PLANT
A WHEAT GRAIN IN THE DARKENESS OF EARTH,
LIKEWISE FOR A SALESMAN THE FAILURES, DESPAIRS,
AND HIS INABILITIES ARE THE DARKNESS IN WHICH
HE HAS BEEN PLANTED IN ORDER TO RIPEN.
TO GROW TO ITS FULL STATURE A WHEAT GRAIN
MUST WAIT ON THE WHIMS OF NATURE, BUT A
SALESMAN NEED NOT WAIT FOR AND HAS THE
POWER TO CHOOSE HIS OWN DESTINY.
TO MULTIPLY A HUNDREDFOLD THE FIRST AND
PRIMARY TASK TO BE IMPLEMENTED, IS TO SET
GOALS AND OBJECTIVES. IN SETTING GOALS,
THE BEST PERFORMANCE OF THE PAST MUST BE
THE STANDARD TO MULTIPLY A HUNDREDFOLD.

21. A SUCCESSFUL SALESMAN ALWAYS SURPASS HIS
EVERY ACTION WHICH HE PERFORMED YESTERDAY
AND WILL CLIMB TODAY’S MOUNTAIN WITH UTMOST
OF HIS ABILITY, YET TOMORROW HE HAS TO
PERFORM A HIGHER OF TODAY.
TO SURPASS THE DEEDS OF OTHERS IS
UNIMPORTANT, TO PERFORM OUR OWN DEEDS
IS MOST VALUABLE.
WHEN ONE GRAIN OF WHEAT MULTIPLIES A
HUNDREDFOLD AND FEEDS THE CITIES ON THE
EARTH, THEN IT IS THE DUTY OF A SALESMAN
TO PUT A SELF QUESTION AS “WHY NOT ME ? ”
AND SAY THAT “ TODAY I WILL MULTIPLY MY
VALUE A HUNDREDFOLD”

22. JEWEL 9
A SALESMAN’S DREAMS ARE WORTHLESS, HIS PLANS
ARE DUST,AND HIS GOALS ARE IMPOSSIBLE AND
ALL ARE OF NO VALUE UNLESS THEY ARE FOLLOWED
BY ACTION.
“I WILL ACT NOW”
ACTION IS THE FOOD AND DRINK WHICH WILL
NOURISH A HUMAN’S SUCCESS.
THE PROCASTINATION IS ALWAYS BECAUSE OF FEAR
AND ONLY THE ACTION REDUCES THE LION OF
TERROR TO ANT OF EQUANIMITY.
WE CANN’T IGNORE A LESSON FROM THE FIREFLY,
WHICH GIVES OFF ITS LIGHT ONLY WHEN IT IS ON
THE WING, ONLY WHEN IT IS ON ACTION.

23. IT IS BETTER TO ACT AND FAIL THAN NOT TO ACT
AND FLOUNDER.
AS A SALESMAN, ONE SHOULD REPEAT THESE
WORDS
I WILL ACT NOW,
I WILL ACT NOW,
I WILL ACT NOW
AGAIN AND AGAIN EACH HOUR, EACH DAY, EVERY
DAY UNTIL THE WORDS BECAME AS MUCH AS A
HABIT OF BREATHING.
ONLY ACTION DETERMINES, A SALESMAN’S VALUE
IN THE MARKET PLACE AND IT MULTIPLIES WHEN
HE MULTIPLY HIS ACTIONS.

24. IF FAILURE PONDERS THERE IS EVERY POSSIBILITY
OF REBUFF, IF THE MIND IS TEMPTEDTO QUIT, THE
ACTION OF ANOTHER SALE GIVES A GREAT HOPE.
TODAY IS THE DAY MEANT FOR SUCCESS PEOPLE,
WHEREAS TOMORROW IS THE DAY RESERVED FOR
LAZY.
AS A SALESMAN ONE SHOULD HUNGER FOR SUCCESS,
AND SHOULD ACT NOW AND SAY THAT
“ THIS IS THE TIME,
THIS IS THE PLACE,
IAM THE MAN,
I WILL ACT NOW.”

25. JEWEL 10
“I WILL PRAY THE SUPREME FOR MY
GUIDANCE”
AS A SALESMAN ONE SHOULD NEED A GOOD
PRAYER TO ACCOMPLISH HIS WISHES.
THIS IS THE PRAYER NOT FOR MATERIAL THINGS
OF THE WORLD, BUT THE PRAYER FOR THE PATH
OF SUCCESS AND HAPPINESS.
IT IS THE PRAYER TO ACQUIRE ABILITY TO HIS
OPPORTUNITIES AND TO BE A LION AMONG MEN
AND AN EAGLE IN THE MARKET PLACE.
IT IS THE HELPING HAND TO REMAIN HUMBLE
THROUGH OBSTACLES AND FAILURES.

26. IT IS THE INNER POWER TO REACH HIS GOALS.
IT IS THE GUIDANCE, SEEKING IN THE FORM OF
DISCIPLINE TO HAVE AHABIT OF TRYING AND
TRYIG AGAIN.
IT IS THE BLESSINGS TO BATHE IN GOOD HABITS
AND DROWN THE BAD HABITS.
THUS AS A SALESMAN TO GET A CENTIPERCENT
VICTORY ONE SHOULD SAY THAT,
“ I WILL PRAY THE SUPREME”,
EVERYDAY
TO GUIDE ME,
TO HELP ME,
AND TO SHOW ME THE WAY
IN MY MARKET PLACE.