know about what is communication

2.  Communication
Natural activity of all human beings to
convey opinions, feelings, information,
and ideas to others through words
(written or spoken), body language or
signs.

3. • Communication is interchange of thoughts,
opinions, or information by speech, writing or
signs
• Robert Anderson
• The transfer of information and understanding
from one person to another person. It is away of
reaching others with facts, ideas, thoughts, and
values. It is a bridge of meanings among people
so that they can share what they feel and know.
By using this bridge, a person can cross safely
the river of misunderstanding that sometimes
separates people.
• Keith Davis

4.  Intrapersonal communication
 Interpersonal communication
 Group communication
 Mass communication

5.  Verbal communication
 Non verbal communication

6.  Metacommunication
 Communicates something more than what the actual
words state

7.  To inform
 To persuade

9.  Who?
 Says what?
 On which channel?
 To whom?
 With what effect?

12.  Information source (ideation)
 Encoding
 Channel (transmission)
 Decoding
 Acting

13.  Noise
Any distortion or hinderance,
preventing transmission of the
message from the (mind of) sender to
the (mind of ) receiver.
 Filters
Mental in nature.
Attitude, beliefs, experience,
consciousness of personal status,
ability to think clearly

16.  Message
 Sender
 Encoding
 Channel
 Receiver
 Decoding
 Acting
 Feedback

17.  Ensuring that the received meaning affects the
receiver’s behaviour in the desired way
 Achieving accuracy in communicating the
message
 Ensuring that the message conveys the desired
meaning

23.  Rule of five – Keith Davis
 In the communication process, the role of the
receiver is as important as that of the sender.
 There are 5 receiver steps
 Receive
 Understand
 Accept
 Use
 Give a feedback

25.  7 C’s of communication – Francis J Bergin
 Candidness
 Clarity
 Completeness
 Conciseness
 Concreteness
 Correctness
 Courtesy