Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4 Software Technologies, today announced that ImpelCARE, its hand-held rural health-care and micro-insurance application, had been selected as a winner in mBiilionth Contest.

1. PK4 Software Technologies For Details, Contact: Sahana Bose
#31, Kempapura, Hebbal Phone +91-80-3008-0000
Bangalore 560024, INDIA sahana@impelcrm.in
Phone +91-80-3008-0000
Fax +91-80-3008-2006
www.ImpelCRM.in Impel Press Release
ImpelCARE is an mBillionth Winner!
Brining health and financial stability to rural India.
Bangalore, India, July 24th, 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4
Software Technologies, today announced that ImpelCARE, its hand-held rural healthcare and
micro-insurance
application, had been
selected as a winner in
mBiilionth Contest. PK4’s
entry, the Rural
Healthcare Delivery and
microinsurance app
ImpelCARE, won in the
m-Health apps category.
This hand-held-based
tele-medicine and Micro-
insurance application represents the frontier of rural healthcare delivery.
The program is administered by Village Health Champions (VHCs) - women from local villages who are
familiar with customs and people have been trained to use its simple local-language interface, while
doctors and clinicians use either an English version of the same thing or a deeper web-based SaaS
equivalent. Working with CARE Foundation and other stakeholders, ImpelCARE uses technological
innovation to provide high-quality healthcare services to patients in remote villages, simultaneously
keeping costs low.

2. ImpelCARE is an mBillionth Winner
The hand-held device helps VHCs track patient info, provide primary healthcare, record vital statistics
and deliver health-related products. The built-in Clinical Decision Support System delivers appropriate
medical advice, prescriptions and, where it cannot, direction to invoke tele-medicine. The VHC can
interact with a remote CARE doctor who can recommend treatment through an SMS prescription. The
VHC also collects microinsurance premiums and records them on the hand-held terminal.
Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “We are thrilled to be an mBillionth
Winner. Critical illness in the family is one of the key contributors to rural poverty. With CARE
Foundation and ImpelCARE, it’s now possible to deliver quality healthcare at the remotest village at a
low cost. It’s truly a game changer and completely upends the way that rural outpatient care is
provided.” Project Director Girish Babu pointed out that “The local language interface makes the app
usable by village women with just a basic level of education. We are targeting to cover
at least a 100,000 low-income residents by 2012”.
About PK4.
PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their
customers at the center of their business. Impel CRM helps sales and support executives spend more
time with customers and less on administrative work. Impel CRM helps companies increase revenues
and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel
CRM is used by sales, marketing and customer service teams across a variety of industries ranging
from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on
the Free Trial button on www.impelcrm.in and start using Impel – now!
About CARE Foundation.
CARE Foundation is a not-for-profit organization that has more than a decade of experience in research
and technology development for healthcare. The Foundation has been designing special service
delivery models for remote rural populations leading to a unique healthcare delivery model that is
broad ranged, uses modern technologies and creates a self sustaining infrastructure where the local
people drive it as a profitable business to meet local community needs and not treat it as charity. For
more information, please visit www.carehospitals.com/crhm