This is my video search engine optimization presentation I made for Pubcon 2013 in New Orleans. Most of this focuses on YouTube. But the sitemap information and rich snippets information applies to all video publishing environments.

1. What does a billion people
tuning into YouTube look like?
•Nearly one out of every two
people on the Internet visits
YouTube.
•Our monthly viewership is the
equivalent of roughly ten Super
Bowl audiences.
•If YouTube were a country,
we’d be the third largest in the
world after China and India.
•PSY and Madonna would have
to repeat their Madison Square
Garden performance in front of
a packed house 200,000 more
times.
The full in-depth research is here:
http://bit.ly/sage-vid

2. The full in-depth research is here:
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3. The full in-depth research is here:
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4. The full in-depth research is here:
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5. The full in-depth research is here:
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6. The full in-depth research is here:
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7. Mark Robertson of
ReelSEO.com
The full in-depth research is here:
http://bit.ly/sage-vid

8. YouTube Character Limits
• YouTube video title up to 100 characters
• YouTube video description up to 5,000
characters
• YouTube tags up to 120 characters.
• YouTube comments up to 500 characters
The full in-depth research is here:
http://bit.ly/sage-vid

9. Adding VideoObject to a video
page
<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject">
<h2>Video: <span itemprop="name">Title</span></h2>
<meta itemprop="duration" content="T1M33S" />
<meta itemprop="thumbnailUrl" content="thumbnail.jpg" />
<meta itemprop="contentURL"
content="http://www.example.com/video123.flv" />
<meta itemprop="embedURL"
content="http://www.example.com/videoplayer.swf?video=123" />
<meta itemprop="uploadDate" content="2011-07-05T08:00:00+08:00" />
<meta itemprop="expires" content="2012-01-30T19:00:00+08:00" />
<meta itemprop="height" content="400" />
<meta itemprop="width" content="400" />
<object ...>
<param ...>
<embed type="application/x-shockwave-flash" ...>
</object>
<span itemprop="description">Video description</span>
</div>
The full in-depth research is here:
http://bit.ly/sage-vid

10. The full in-depth research is here:
http://bit.ly/sage-vid

11. http://www.google.com/webmasters
/tools/richsnippets
The full in-depth research is here:
http://bit.ly/sage-vid

12. Creating a Video Sitemap
Here is a sample of a Sitemap entry for a page that includes video.
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>http://www.example.com/videos/some_video_landing_page.html</loc>
<video:video>
<video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
<video:title>Grilling steaks for summer</video:title>
<video:description>Alkis shows you how to get perfectly done steaks every
time</video:description>
<video:content_loc>http://www.example.com/video123.flv</video:content_loc>
<video:player_loc allow_embed="yes" autoplay="ap=1">
http://www.example.com/videoplayer.swf?video=123</video:player_loc>
<video:duration>600</video:duration>
<video:expiration_date>2009-11-05T19:20:30+08:00</video:expiration_date>
<video:rating>4.2</video:rating>
<video:view_count>12345</video:view_count>
<video:publication_date>2007-11-05T19:20:30+08:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
<video:restriction relationship="allow">IE GB US CA</video:restriction>
<video:gallery_loc title="Cooking Videos">http://cooking.example.com</video:gallery_loc>
<video:price currency="EUR">1.99</video:price>
<video:requires_subscription>yes</video:requires_subscription>
<video:uploader info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson
</video:uploader>
<video:live>no</video:live>
</video:video>
</url>
</urlset>
The full in-depth research is here:
http://bit.ly/sage-vid

13. The full in-depth research is here:
http://bit.ly/sage-vid

14. Associated Website Annotations
Associated Website
annotations
provide verified
partners who are
in good standing a
way to annotate to
their associated
websites directly
from their videos.
You can check if
your channel meet
this criteria on the
YouTube
Settings/Features
page.
The full in-depth research is here:
http://bit.ly/sage-vid

15. Custom video thumbnails
•Have a resolution of
1280x720 (with minimum
width of 640 pixels).
•Be uploaded in image
formats such as .JPG,
.GIF, .BMP, or .PNG.
•Remain under the 2MB
limit. If your account is older
than 30 days and is in
good standing, you may
have the ability to
upload custom
thumbnails for their
video uploads.
The full in-depth research is here:
http://bit.ly/sage-vid

16. Friday Internet Marketing with
Sage and Greg
Fridays 3:15 ET
http://www.sagerock.com/live