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+91 9962108293

SAGAR MANDAL

sagarsea@gmail.com

sagarmandal.wordpress.com

OBJECTIVE :
To undertake marketing initiative...
SKILLS :
Behavioural
Accountability
Ownership
Creative Confidence
Listening
Change Oriented

Professional
Content Developm...
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Sagar Mandal | Digital Marketing | Digital Technology | Updated Resume

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Updated resume of Sagar Mandal - Digital Marketing & Digital Technology Professional

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Sagar Mandal | Digital Marketing | Digital Technology | Updated Resume

  1. 1. +91 9962108293 SAGAR MANDAL sagarsea@gmail.com sagarmandal.wordpress.com OBJECTIVE : To undertake marketing initiatives using analytics & technology, which enable the enterprise to reach out to the target audience, engage and create business value. WORK EXPERIENCE : 1. Client Services Manager, TheSocialPeople, April 2013 - Present :  Interact with CXOs & other stakeholders at client enterprise to understand business model & objectives.  Setup, manage & own digital analytics to monitor campaigns & formulate future strategies.  Advocate, guide & initiate content marketing initiatives which led to 30% increase in content creation.  Reach and engagement of B2B enterprises increased by 40% with target audience on social media.  Conceptualize and undertake customized marketing initiatives which increased leads by 35%.  Research , plan & execute design & development of websites which decreased bounce rates by 45%  Advocate sales & lead generation initiatives to increase client size of TheSocialPeople by 25%.  Manage a cross functional 20 member team of technology & content experts. 2. Summer Intern, Digital Media, Position2 Inc., April 2012 to June 2012 :  Increased CTR or Click Through Rate by 35% and decrease CPL or Cost Per Lead by 25%.  Created a framework for “Digital Media Planning Solution” to decrease solution timeframe. 3. Freelance Online Marketing Consultant, September 2007 to October 2011 :  Undertook Pre-Sales activity to pitch solutions & understand client requirements.  Managed multiple client & team journey through project lifecycle.  Lead cross functional and cross geographical partners to collaborate and deliver projects on time.  Managed marketing campaigns for TEDx- Kolkata to increase awareness and registrations. CERTIFICATIONS : Certified Inbound Marketing Professional from Hubspot Google Analytics Fundamentals Certification from Google Analytics KLOUT SCORE : 52 EDUCATION : EXAMINATION BOARD/UNIVERSITY INSTITUTE YEAR MBA – Marketing Christ University 2013 B. Tech. West Bengal University of Technology Christ University Institute of Management Dr. B. C. Roy Engineering College, Durgapur MARKS OBTAINED 64.6 % 2011 7.59 Council for Indian School Certificate Examinations St. Augustine’s Day School, Kolkata 2007 84.75% 2005 82.5% Indian School Certificate Examination (ISC) Indian Council for Secondary Examination (ICSE) Council for Indian School Certificate Examinations St. Augustine’s Day School, Kolkata
  2. 2. SKILLS : Behavioural Accountability Ownership Creative Confidence Listening Change Oriented Professional Content Development & Marketing B2B Marketing Market Research Web Analytics Solution Selling Software Google Analytics Google Adwords HTML 5/CSS Microsoft Office JavaScript PROJECTS &TRAININGS : 1. Social Media for TiECon2013 at TiE , Chennai : Owned and managed social media innitiatives for TiECon 2013 which included social media coverage and webcast of the event on the official website. Resulted in “#tiecon2013” trending in Chennai and gained 25 Lakh impressions on Twitter which impacted more than 10,000 Twitter profiles across the world. 2. Lead Generation through Digital Media Planning at Position2 Inc., Bengaluru : Managed digital advertising initiatives of a B2B cloud conglomerate. Conducted enhanced research about online presence of buyer personas which enhanced CTR or Click Through Rate by 35% and decrease CPL or Cost Per Lead by 25%. 3. Digital Marketing for Golf Tutorial App: Initiated & manage a digital marketing campaign inclusive of SEO,SEM & social media for a Golf Tutorial App. During the 6 month campaign, the app was installed in 1,00,000 smartphones & gained preference among Golf experts in US. ACADEMIC ACHIEVEMENTS:  Declared Winners in Marketing Event at National Level Management Fest, held at SDIMD, Mysore.  Declared Runners-Up in IT Event at the National Level Management Fest, held at Christ University Institute of Management, Bengaluru.  Won The Second Prize in The Paper Presentation Event at the State Level Technical Fest, held at Dr. B.C. Roy Engineering College, Durgapur.  Awarded for Excellence in Computer Science in Academic Year 2005-2006. PERSONAL ACHIEVEMENTS :  Elected as Secretary of the Nature Club.  Lead a team to win“Better Kolkata Contest”.  Lead a team to manage Online Marketing for Chrizellenz 2013 - National Level Management Fest at Christ University Institute of Management, Kengeri. HOBBIES :  Reading  Blogging PERSONAL VITAE : Father’s Name: Swapan Kumar Mandal Designation: Group Head, Quality Assurance, TRF Ltd. (A TATA Enterprise), Kolkata. Date of Birth: 12th July 1988 Languages Known: English, Hindi, Bengali Permanent Address: 348, S.K.B. Sarani, Kalindi West, Kolkata - 700030 DECLARATION I hereby declare that the above stated information and particulars are true to the best of my knowledge. Sagar Mandal

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