WFA 2016 - Digital Resources to Improve your Marketing & your Life

1. Kendra Wright| Saffire
DIGITAL RESOURCES
TO IMPROVE
YOUR MARKETING & YOUR LIFE

2. Share your card at the end.
I’ll send you the slides.
NO NEED FOR NOTES

4. Branson Tracks

6. PORTFOLIO
SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
WITH A SIMPLE, INTEGRATED
WEBSITE & TICKETING PLATFORM.

12. Beautiful, Unique Designs

14. ASSOCIATION PARTNERS

15. WHAT THEY HAVE IN COMMON
THEIR EVENT CALENDAR
IS MISSION CRITICAL!

16. SELL MORE TICKETS WITH SAFFIRETIX

17. SCAN TICKETS AT THE GATE

18. PRINT-AT-HOME TICKETS

19. OR SELL AT THE GATE

21. LET’S BE INTERACTIVE!

22. BE RUDE
Feel free to follow Kendra_Wright

23. IN THIS SESSION…
• Master social media
• Communicate more effectively
• Increase productivity
• Graphic design for everyone
• General life enhancement
• Achieve fitness goals
• Entertainment on the go
• Travel like a pro

24. SOCIAL BUTTERFLY
1

25. THE SOCIAL SEVEN

27. NEVER READ A SLIDEFacebook remains the goliath of social media, leading all
social networks with 81818181 percent reachpercent reachpercent reachpercent reach of the total U.S.
digital population and nearly 230 billion minutes of user
engagement.
With time spent that is 18 times18 times18 times18 times that of the next biggest
social network, Facebook has to be excluded from
engagement graphics in order to show meaningful detail
for the others.
Source: ComScore

29. LIKE INSTAGRAM PHOTO
SNAPCHAT
TEXT
PHONE CALL
EMAIL

30. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

31. Or

32. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

33. SNAPCHAT
• Publish your snap code on site and on other social so people can find you

34. SNAPCHAT IDEAS
• Post snaps to your “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Behind-the-scenes photos and videos
• Have people Snap a pic of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

37. TEXT MARKETING
• Opt-in
• These people love you!
• 98% open rate (22% for email)
• In the first three minutes!

38. PERISCOPE
Watch live streaming videos from around the world!

40. AT YOUR FAIR
Use for:
• Candid video streaming
• Behind the scenes
• Announce special offers & promotions
• Live Q&A Sessions with important figures/
entertainers

41. BLAB IS LIKE PERISCOPE WITH
UP TO FOUR PEOPLE
Video conversations others
can watch & join

42. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

43. COMMUNICATOR
2

44. VIDEO CALL OR CHAT WITH OTHER USERS

45. SKYPE FOR CALLS!

46. OUTLOOK SIGNATURES

47. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
NOT JUST FOR SENDING FILES.
AUTO FILE BACKUP!

48. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from the app.
GeniusScan

49. PERSONAL ASSISTANT
3
No time?

50. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

51. RESUMES

52. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribe instantly from
what you don’t want.
NOW WITH AN APP!
Unroll.Me

53. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
LastPass

54. HOW DO YOU KEEP YOUR TO-DO LIST?

55. TRELLO
To-Do Boards with Cards –
Can share, add comments,
upload files, add checklists,
due dates, etc.

58. OR I’M ALSO AT PEACE WITH…

59. EXPENSIFY
Keep track of receipts on
a work or business trip.
$5/mo non-profit

60. DESIGNER
4

61. GREAT IMAGERY IS KEY

62. EVER TAKEN
10% of photos
Were taken in the last 12 months.

65. PHOTOFY
Free art/color
overlays
Photo Editing almost
equivalent to
Photoshop!

66. Videos out of pictures
Allows anyone to
create a photo
collage video
FLIPAGRAM

67. IPHONE TRICK - TIME LAPSE

68. IPHONE TRICK - SLO-MO

69. WHAT DO YOU DO WITH PHOTOS?
VERTICAL
• Instagram, Facebook, Twitter, Snapchat, etc.
HORIZONTAL (usually)
• Website, email

70. INSTAGRAM LAYOUT
• New from Instagram!
• Select One photo from your
gallery, then choose the “grid”
icon- will download
• Put a bunch of pictures together
without leaving Instagram!

71. CANVA
• Awesome online photo editing tool
• Add text to photos
• Choose from lots of layout templates
• Now Canva for Work

73. CANVA FOR WORK
Starting at
$10/month

74. LITTLE HELP FROM THE WEB
http://www.kenrockwell.com/tech/basics.htm
Recommended Article Covering the Basics of Creating a Great Photo

75. LITTLE HELP FROM THE WEB
www.shutterstock.com www.bigstockphoto.com

76. Add filter and music to videos – Share Everywhere!

78. LIFE HACKER
5

79. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone.
Puts it in order.
ShopperApp

80. MINUTE-BY-MINUTE
WEATHER FORECASTS
Precise times for rain & more.
Accuweather MinuteCast

81. RetailMeNot
Never buy online without it.

82. JUST ABOUT ANYTHING SHIPPED
TO YOUR DOOR
IN TWO DAYS –
OR 1-3 HOURS WITH “NOW”
Also instant video, music,
photo storage, lending library,
all for $99/year
Amazon Prime

83. PERSONAL TRAINER
6

84. Keep track of daily exercise,
calories and more.
TRYING TO REACH YOUR
FITNESS GOALS?
MyFitnessPal

85. Share with friends.
Now with sleep analysis!
TRACK YOUR STEPS
fitbit

86. A seven-minute workout we
should all do every day.
SEVEN

87. Keep track of daily exercises,
calories and more.
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K
C25k Free

88. Shows you how your habits
affect sleep quality.
$1.99
TRACK YOUR SLEEP,
WAKES YOU UP GENTLY
Sleep Cycle

89. ENTERTAINER
7

90. OverdriveKindle Nook

91. Play any song instantly &
pick moods!
LISTEN TO YOUR FAVORITE
MUSIC FOR FREE
Spotify

92. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive
Podcasts

93. A BLAST FOR ALL AGES
HEADS UPHeads Up
From Ellen DeGeneres

94. TRAVEL AGENT
8

95. Read or write reviews
FIND BUSINESSES NEARBY
Yelp

96. TURN-BY-TURN DIRECTIONS
BY FOOT, CAR, OR PUBLIC
TRANSPORTATION
Waze is good too!
Google Maps

98. Reviews and advice on all
things travel-related
PLAN & HAVE YOUR
PERFECT TRIP!
TripAdvisor

99. Sorts by Agony in
addition to price!
QUICK HOTEL AND
FLIGHT BOOKING
Hipmunk

100. What did I miss?

101. Don’t forget to drop off your business cards.

102. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
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Questions?