Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!

1. MILLENNIALS
Jessica Bybee-Dziedzic
MARKETING TO

8. PRINT-AT-HOME TICKETS

9. ADVANCE TICKETS

10. SCANNING PRE-SOLD TICKETS

11. OR SELL AT THE GATE

12. I’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

13. BIG REVEAL…

14. I’M NOT QUITE A MILLENNIAL.
Est. 1982~2004

15. I CAN DO A LOT AT ONCE…

16. 18 HOURS A DAY
Millennials spend about
consuming this media.

18. 2 hours
12:00pm-2:00pm
3 hours
1:00pm-4:00pm
3 hours
1:00pm-4:00pm
5 hours
12:00pm-5:00pm

19. I SNAPCHAT.

20. I TAKE SELFIES.

21. I DON’T HAVE A SELFIE STICK.

22. LET’S SEE THIS GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL

23. IN THEIR SHOES…
To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.

24. GUESS WHAT
I’m a Gen X-er and we were defined as the “SLACKER GENERATION”

25. THOUGHTS ABOUT MILLENNIALS

26. ALL MILLENNIALS ARE LAZY

27. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good

28. UNINTERESTED
Without these challenges, millennials often appear

29. MILLENNIALS ARE POOR

30. “Millennials were promised that if they followed the American
prescription for success, starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com

31. UNEMPLOYMENT RATE
They graduated college They started grad school.
☺

32. AVERAGE STUDENT LOAN DEBT

33. STUDENT LOAN INTEREST RATES

35. MILLENNIALS ARE KNOW IT ALLS

36. TECH BOOM
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources

37. MILLENNIAL MARKETING
• AUTHENTIC
• MOBILE
• EXPERIENCE BASED

38. 1
FOCUS ON
AUTHENTICITY

40. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends

41. MILLENNIALS CUTTING THE CORD

42. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels

43. MAC COSMETICS

44. VIDEO
TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

45. PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN

46. 300 HOURS A MINUTE
USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE

47. MOST IS MILLENNIAL

48. LIVE MAS

49. RODEO ROCKSTAR

50. RODEO ROCKSTAR
✓ User-generated content
✓ Inclusion of video
✓ Involve young people

52. User-Generated Content
92% of consumers trust online content
from friends and family above all
other forms of brand messaging
50% of consumers find UGC more
memorable than brand produced
content

53. 2
FOCUS ON
MOBILE

54. The Old Days
The Late 90’s
Today

55. 97.5% of millennials
OWN A SMARTPHONE

57. MOBILE USAGE

58. DESKTOP=MOBILE

59. GOOGLE LOVES MOBILE

60. TEXT MESSAGE MARKETING

61. 98%
Text messages opened
in the first 5 minutes

62. TEXT MESSAGE MARKETING
• Upcoming event announcements
• Parking
• Tickets still left!
• Great way to engage a younger audience

63. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair

64. INSTAGRAM

66. INSTAGRAM ADS
• Launched in September2015
• Uses Facebook ad targeting- so you’re likely close to starting!
• Huge reach, especially to the millennial market
• Only way to add a link is through a paid ad

67. QUICK ADOPTION
• As of this past fall, Instagram announced that there are 500,000
advertisers on Instagram – Doubled in the previous 6 months
• There have been 1 billion actions taken on
Instagram ads since they launched
• 75% of Instagrammers take action after being
inspired by a post

68. CONNECTING ACCOUNTS

69. CHOOSE YOUR OBJECTIVE

70. SELECT INSTAGRAM

71. WHAT TO POST
• Behind-the-scenes shots & videos
• Repost shots from fans
• Timely posts
• Funny posts
• Contests & giveaways

72. DESTINATION HASHTAG

73. SNAPCHAT

75. 45.5% INCREASE IN PAST YEAR

76. WHAT IS SNAPCHAT?
• Photo messages that automatically delete
themselves after 24 hours
• Businesses create “stories” which are streams
of photos and videos that play in a continuous
stream for 24 hours

77. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you

78. FIND FRIENDS
• Also post sample snaps on other social media
so followers have a reason to follow you
• Get their attention
• Entice your Instagram & Twitter followers with
something unique and creative

79. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new projects happening in your city
• Send out behind-the-scenes photos and videos
• Highlight events in your community

80. TIPS FOR SNAPCHAT
• Don’t make your snaps too long
• The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
• Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds

81. TIPS FOR SNAPCHAT
• Don’t post all your snaps at once
• Unlike other social networks, there is no “best” time
to post.
• Post regularly to keep your content near the top of
the story feed
• Incorporate humor and current lingo

82. USE VERTICAL VIDEO
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow for full-screen play
of vertical videos

83. SNAPCHAT GEOFILTER

85. 3
FOCUS ON
EXPERIENCE

86. MY FRIENDS

88. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your organization look like on social media?

89. PROVIDING EXPERIENCES
• 78% of millennials would rather spend their hard-earned dollars on
collecting experiences rather than things
• Unsatisfied with the status quo, they seek out the new, the unique
and the exciting

90. AUSTIN CITY LIMITS

91. THE LINE

92. ON GOOGLE

93. ON SOCIAL

94. PHOTO SHARING - FRAME

95. VIDEO

96. VIDEO ADVERTISING
• Of the seven Facebook posts that brands share per week, 80% are
links, 19% are photos, and less than 1% are videos
• Yet, video ads get much higher visibility
• Videos on the desktop and mobile news feed autoplay
• Only a video created as a Facebook ad can include the link to a call
to action

97. SHOW THE EXPERIENCE

98. TIPS FOR FACEBOOK LIVE
1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts

100. ENCOURAGE EXPLORATION

101. POWER OF POSTING
REMEMBER THE

103. WHY MILLENNIALS?

104. (except for maybe selfie sticks)
AND WHAT IS THERE NOT TO

105. More Free Online Marketing Tips!
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Questions?

106. THANK YOU!
Jessica Bybee-Dziedzic
jessica@saffire.com
www.saffire.com