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2019 RMAF - Social Media Advertising - Is it Worth the Money
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2019 RMAF - Social Media Advertising - Is it Worth the Money - Jodi Buresh
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2019 RMAF - Social Media Advertising - Is it Worth the Money
- Social Media Advertising Is It Worth The Money? Jodi Buresh, CFE Director of Partnerships, Saffire
- PRINT-AT-HOME TICKETS
- ADVANCE TICKETS
- SCANNING PRE-SOLD TICKETS
- OR SELL AT THE GATE
- LET’S GET STARTED.
- 2.45 Billion Over monthly active Facebook users September 2019 Source: http://zephoria.com
- 1.62 Billion Over daily active Facebook users September 2019 Source: http://zephoria.com
- 94% Mobile advertising revenue represents approximately Source: http://zephoria.com of advertising revenue
- 5 New profiles created every second Source: http://zephoria.com
- S M A R T
- Social Media Advertising Targeting
- BOOSTED POST • A boosted post is the most basic advertising you can do on Facebook • You are allocating your advertising budget to a post already on your page • Boosted posts are typically used when the goal is to achieve audience engagement such as post likes, shares and comments.
- FACEBOOK AD • More advanced way to advertise • Requires a Facebook Ad Manager Account • Greater Options that include: likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness. • Call to Action Buttons
- How many of you manage your organization’s social media?
- How Do You Spend Marketing Resources?
- STATISTICS Source: EventMB Published Nov 5, 2019
- STATISTICS Source: EventMB Published Nov 5, 2019
- STATISTICS Source: EventMB Published Nov 5, 2019
- STATISTICS Source: EventMB Published Nov 5, 2019
- STATISTICS Source: EventMB Published Nov 5, 2019
- KNOW YOUR CUSTOMER
- FACEBOOK ADVERTISING/TARGETING
- ADS MANAGER STEPS 1. Setup a Business Manager Account 2. Navigate Facebook Ads Manager 3. Select an Ad Objective 4. Select Your Audience 5. Set Your Budget 6. Decide where to run your ad 7. Create Your Ad 8. Place Your Order 9. Monitor Performance Source: Facebook Business Ads Help Center
- DETAILED TARGETING Detailed targeting is a targeting option available in the "Audience" section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors Source: Facebook Business Ads Help Center
- DETAILED TARGETING • Ads they Click • Pages they engage with • Activities and travel preferences • Age, gender, location Source: Facebook Business Ads Help Center
- DETAILED TARGETING STEPS 1. AFTER you choose a campaign objective 2. Select your Audience (location, age, gender etc) 3. Select the Detailed Targeting (interests, behaviors, demographics) 4. Narrow Audience LOCATION TARGETING STEPSSource: Facebook Business Ads Help Center
- DETAILED TARGETING
- REGROUP • Goals – Increase Revenue • Set a Budget • Advertising vs Targeting • Boosted Post vs Facebook Ads
- FACEBOOK PIXELS
- HOW DOES IT WORK?
- CASE STUDIES
- CASE STUDIES
- CASE STUDIES
- CASE STUDIES
- CASE STUDIES
- CASE STUDIES
- “KEEP UP”
- More Free Online Marketing Tips! Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram TeamSaffire YouTube saffirestudio Questions?
- Jodi Buresh, CFE Director of Partnerships, Saffire jodi@saffire.com
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