Session basis/ Rationale
If one expects to fail, you will fail and if you expect to
win you will win.
If an individual has a positive opinion and attitude
towards success in business the mind sets and adjust
you up in a position to succeed.
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Entrepreneurship and Small Business
Management 2
Entrepreneurial Attributes
In entrepreneurship success depends on having a positive
point of view/outlook.
A positive outlook/view emerges from positive thinking.
One's success is determined by one's limitations.
In entrepreneurship career or occupation there are many
challenges and risks.
if one is negative mind success will be hard to achieve.
3
Learning Objectives:
On completion of this session, the trainees will be able
to:
Describe positive thinking;
Explain the thinking process;
Apply the process of positive thinking to an entrepreneurial
success.
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Description of positive thinking
If you expect to win you will win on the other hand if you
expect to lose you will lose.
It is a matter of your attitude. What is an attitude? It is a
mental(mind) make-up, common frame of mind.
Attitudes are part of the abilities. The ability to work together
socially requires positive attitudes.
All of our feelings, beliefs and knowledge are based on our
internal opinion, both conscious and subconscious. You are in
control, whether you know it or not. We can be positive or
negative, excited or dull/uninteresting, active or passive/inactive.
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5
Cont…
Positive thinking doesn’t mean that you keep you head in
the smooth and ignore life less enjoyable situations.
Positive thinking just means that you move toward Un-
gratefulness unpleasantness in amore positive and productive
way. You think the best is going to happen, not
worth.
When you are state/situation of mind is generally
optimistic, you are better to handle and control every day
stress in a more constructive way.
That ability may contribute to the widely observed health
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Cont…
Positive Thinking is an emotional and mental attitude that
focuses on the good and expects results that will benefits
you.
Positive thinking actually means approaching as well as
welcoming life’s challenges with a positive outlook.
It does not necessarily mean avoiding or ignoring the bad
things; instead, It involves making the most of the
potentially bad situation, trying to see the best in other
people, and viewing your self and your abilities in appositive
light.
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Negative Vs Positive Thing
Example…
Positive thing
They are winners
Always has a program
Makes a mistake and says” I
was wrong”
See the gain/achieve
see possibilities
Believe in win/wins
Plan and prepare to win
Negative thing
They are not winners
always has an excuse/reason
Makes a mistake and says” I
was not my fault/mistake”
See the pain/hurt
see problem
Believe for them to win some
one has to lose
plan but nor preparation
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Negative Vs Positive Thing
Example…
Positive thing
It is an opportunity to
learn something new.
I’ll tackle it from a
different angle
Necessity is the mother of
invention/Innovation.
I’m too lazy to get this
done
I can try to make it work.
Negative thing
I’ve never done it before
It is too complicated.
I don't have the resource .
I was not able to well it
into my schedule, but I can
re-examine some priorities.
There is no way it will
work.
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The health benefits of Positive Thinking
Researchers continue to explore the effect of positive
thinking and optimistic on health. Health benefits that
positive thinking may provide include:-
1. Increase life span
2. lower rate of Depression/ Nerve
3. lower level of distress or Problem
4. Better psychological and physical well-being
5. Reduce risk of death from cardiovascular disease
6. Greater resistance to the common cold
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Entrepreneurship and Small Business Management
10
The Thinking Process
The mind has wonderful, incredible and amazing power that can be
used to make your life better.
Your mind can be conditioned to think positively to bring desirable
changes to your life.
You as a human being you are created with enough resources to be
successful in the field of your choice.
The mind is the mental power that enables you and me to:
(1) Think;
(2) Make choices,
(3) Experience emotions
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Cont..
The mind is the seat of intelligence(brainpower) and memory.
The mind is divided into two parts of activities known as:
(1) Conscious Mind
(2) Subconscious Mind
(1) Conscious Mind
The conscious mind enables you to:-
Use numbers in calculations
Words in speech;
Controls muscular movements
Make decisions
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The subconscious mind furthermore enables
Management of internal organs workings such heart-beat,
breathing, digestion and blood circulation (touch the
wrist – do feel the blood circulation).
Imagination (close your eyes and imagine you own the
biggest bank in Somaliland).
Reactions to emotional stimulation (do you remember the
last time you laughed).
Automatic reproduction of activities learnt after a while (are able to
write the word Entrepreneur without looking at spelling in this
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How Does the Mind Work
Transforming opinion into Reality The mind can change ideas
into reality.
You remember that one of the functions of the conscious
mind is to enable you make decisions and the main function
of the subconscious mind is to automatically reproduce any
action repeated over time.
The decision making and reproduction of repeated action
combined transform thought into reality. If you think that
you will fail you will indeed fail but if you think that you will
succeed you will.
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16
The subconscious or hidden mind works only after you have
given it instructions through your decisions and thinking.
Before the subconscious mind change opinion into reality
it first has to receive instructions from your thinking.
However, it does not judge your thoughts to be bad or
good. It is neutral.
If you were worried about something so much have you
noticed that which you were worried regarding does really
happen. So, instead of you spending time worrying use it to
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The Mind Does not Make
Judgments
The Mind Understands only Positive
Instructions
The mind only recognizes positive language.
Then a positive message in thoughts is sent to the
subconscious mind it is carried out as it is.
However, when a negative instructions of thoughts is sent to the
mind it changes it into a positive message.
If you say, ”I want to be a business person”, the mind you carry
out even when you do not have money. It will show you how to
source for funds. How does the mind change the negative
message to a positive one? A negative message like, “I don't
want to be a successful person” will be turned into, “I want
to be a successful person”. The removed word is “Don't”.
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Management 18
The Mind needs to know that your Goal is Possible
You must convince and prove to your subconscious
mind that your goal is achievable. If you have
influenced and committed to the goal, your mind
will know that it is possible and will guide your
actions, behavior and decisions towards your goal.
The Mind Will Attract Everything to Meet Your Goals
The mind will gather everything to fulfill and accomplish
your goal whether constructive or destructive/Negative.
Once you are focused on your goal,
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The Mind Will Attract Everything to Meet Your
Goals
your mind will attract to you every resource you need to meet
your goal.
If you want to win you will – you will think consistently/ Time
after time on how you will achieve the goal, you belief you will
achieve, and you expect to win.
For the reasons above you will collect information needed and
attract people who can help achieve your goals.
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The Mind will answer All Your Questions
The mind has the ability of answer all questions you
may ask.
If you ask a negative question the answer will be negative,
if your question is positive the answer will be positive.
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Management 21
Entrepreneurial Success and Process of Positive Thinking
As an entrepreneur you must think positively and positive
thinking is communicable.
People you will meet and those near you will pick as well
choose your mental moods and are affected accordingly.
On your mind play around with thoughts of happiness,
good health and success, and you will cause people to like
you and want to help you, because they enjoy the positive
vibrations/feelings as well as feelings that your positive
mind sends out.
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Cont…
In entrepreneurship, There are benefits and their
challenges too.
As a person intending to start your own business you
have a choice to fill your mind with positive or
negative thoughts/ideas.
However, if you really want to succeed in business few
words of advice are useful:
Entrepreneurship and Small Business Management 23
Cont…
(1). Avoid negative thoughts of losses in business and swap and
change them with constructive happy thoughts.
(2).In discussions with employees, suppliers, customers and advisors
use words that suggest scenes of strength, happiness and success
in their minds.
(3). create in your mind with concentration and belief the enjoyable
outcome of your plan or action before you prepare or start.
(4). Disasters in the world were there and will always be there. If you
have no power to do anything constructive don’t kill yourself
with worries.
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Cont…
(5). Show confidence and self belief in your dealings with
other people
(6). Engage in physical exercise it helps in developing a
positive attitude.
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END OF CHAPTER FIVE
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Notas do Editor
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty