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Handcrafted
B2B marketing
strategies
Handcrafted
B2B marketing
strategies
To reach and resonate with
your business audience digitally
Prepared by – Sujay Khandge, MD Yashus.in
The framework
Step 1 - Is your B2B digital marketing strategy in place?
Step 2 - Effective website: When was your site last updated, do
you regularly refine it?
Step 3 - Build a great B2B website. Build it, they will come.
Step 4 - Content and inbound marketing, You need to create a
content marketing machine that helps your audience learn and
work smarter.
Step 5 - The execution?
B2B digital marketing strategy
Is your B2B digital marketing strategy in place?
What is your organizational goal for B2B digital marketing?
• Brand awareness
• Customer acquisitions
• Lead generation – Yashus case
• Customer retention/Loyalty
• Only website traffic
• Engagement
• Thought leadership
• Lead management/nurturing
Step 1
Yashus case - lead generation
https://yashus.in/case-study/pet-scan-sem-case-study
Step 1
Yashus case - lead generation
https://yashus.in/domain-expertise/real-estate-digital-marketing-agency
Step 1
The core mechanics – Yashus case
Generating qualified leads was the sole purpose while defining B2B
digital marketing strategy for Yashus.in
How we have incorporated the lead generation strategy
• Design and draft case studies for respective industry context to digital channel
• Created domain specific landing pages, with working methodology
• Put the campaign outcome in KPIs and sales funnel visualization
• The content tone – instead of selling concentrated on advocating
Step 1
To create a customer centric website
Effective website – When was your site last updated, do you regularly
refine it?
Learn and refine your approach
• Use B2B personas
• Review lead generation device
• Optimize customer journey – Yashus case
• Get the sell-information-entertain balance right
Step 2
Yashus Case - Optimize customer journey
Google Analytics content drilldown statistics for a week | Item 3 to 6 are helping content pages which
have been drilled down to item 7 to 10 to be resulted in the enquires
Step 2
Have been
optimized customer
journey, accordingly
drafted content
priorities to get
success for engage
to enquire approach
The core mechanics – Yashus case
Created customer centric website which has been used to test, learn
and refine our approach
How we have incorporated the lead generation strategy
• Use B2B personas – Domain specific landing pages (https://yashus.in/domain-expertise/)
• Review lead generation device – Case studies section (https://yashus.in/industry-related-
case-studies/)
• Optimize customer journey – Attract, engage and convert, please refer last Google
analytics drilled down slid
• Get the information-entertain-sell balance right (case studies –video, blog – contact)
Step 2
To build a great B2B website
• Is the website credible? – Industry association
• Is the website trustworthy? – Case study, testimonials
• Is this a professional company? – Team, founder professional intro
• Is the company stable? – History, journey
• Does the website make me feels wel come? – digital experience
• Am in the right place? – Right message to right traffic sourcing
• Does the website answer my questions? – To be define
• Is this a company I could do business with? – To be define
Step 3
The core mechanics – Yashus case
Step 3
Our website - https://yashus.in have all the necessary component for a great B2B website which must have
Content and inbound marketing
You need to create a content marketing machine that helps your
audience learn and work smarter
Learn and refine your approach
• Make the business case
• Define your nuclear and primary fuel
• Create a blog as your content hub
• Reach out to target the right influencer
Step 4
The core mechanics – Yashus case
We have created content marketing machine that helps our audience to
learn and work smarter
• Make the business case - https://yashus.in/industry-related-case-studies/
• Define your nuclear and primary fuel – Ample content with different type of content
• Create a blog as your content hub - https://yashus.in/blog/
• Reach out to target the right influencer – Let’s have a coffee, we will open potely baba ki
Step 4
The digital marketing execution
The execution ?
A tom dick harry job, every freelancer or nukkad agency can do for you.
Step 5
Thanking you!
Sujay Khandge| Cell: +91 - 9766654355 | Email: sujay@yashus.in

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Handcrafted B2B Marketing Strategies

  • 1. Handcrafted B2B marketing strategies Handcrafted B2B marketing strategies To reach and resonate with your business audience digitally Prepared by – Sujay Khandge, MD Yashus.in
  • 2. The framework Step 1 - Is your B2B digital marketing strategy in place? Step 2 - Effective website: When was your site last updated, do you regularly refine it? Step 3 - Build a great B2B website. Build it, they will come. Step 4 - Content and inbound marketing, You need to create a content marketing machine that helps your audience learn and work smarter. Step 5 - The execution?
  • 3. B2B digital marketing strategy Is your B2B digital marketing strategy in place? What is your organizational goal for B2B digital marketing? • Brand awareness • Customer acquisitions • Lead generation – Yashus case • Customer retention/Loyalty • Only website traffic • Engagement • Thought leadership • Lead management/nurturing Step 1
  • 4. Yashus case - lead generation https://yashus.in/case-study/pet-scan-sem-case-study Step 1
  • 5. Yashus case - lead generation https://yashus.in/domain-expertise/real-estate-digital-marketing-agency Step 1
  • 6. The core mechanics – Yashus case Generating qualified leads was the sole purpose while defining B2B digital marketing strategy for Yashus.in How we have incorporated the lead generation strategy • Design and draft case studies for respective industry context to digital channel • Created domain specific landing pages, with working methodology • Put the campaign outcome in KPIs and sales funnel visualization • The content tone – instead of selling concentrated on advocating Step 1
  • 7. To create a customer centric website Effective website – When was your site last updated, do you regularly refine it? Learn and refine your approach • Use B2B personas • Review lead generation device • Optimize customer journey – Yashus case • Get the sell-information-entertain balance right Step 2
  • 8. Yashus Case - Optimize customer journey Google Analytics content drilldown statistics for a week | Item 3 to 6 are helping content pages which have been drilled down to item 7 to 10 to be resulted in the enquires Step 2 Have been optimized customer journey, accordingly drafted content priorities to get success for engage to enquire approach
  • 9. The core mechanics – Yashus case Created customer centric website which has been used to test, learn and refine our approach How we have incorporated the lead generation strategy • Use B2B personas – Domain specific landing pages (https://yashus.in/domain-expertise/) • Review lead generation device – Case studies section (https://yashus.in/industry-related- case-studies/) • Optimize customer journey – Attract, engage and convert, please refer last Google analytics drilled down slid • Get the information-entertain-sell balance right (case studies –video, blog – contact) Step 2
  • 10. To build a great B2B website • Is the website credible? – Industry association • Is the website trustworthy? – Case study, testimonials • Is this a professional company? – Team, founder professional intro • Is the company stable? – History, journey • Does the website make me feels wel come? – digital experience • Am in the right place? – Right message to right traffic sourcing • Does the website answer my questions? – To be define • Is this a company I could do business with? – To be define Step 3
  • 11. The core mechanics – Yashus case Step 3 Our website - https://yashus.in have all the necessary component for a great B2B website which must have
  • 12. Content and inbound marketing You need to create a content marketing machine that helps your audience learn and work smarter Learn and refine your approach • Make the business case • Define your nuclear and primary fuel • Create a blog as your content hub • Reach out to target the right influencer Step 4
  • 13. The core mechanics – Yashus case We have created content marketing machine that helps our audience to learn and work smarter • Make the business case - https://yashus.in/industry-related-case-studies/ • Define your nuclear and primary fuel – Ample content with different type of content • Create a blog as your content hub - https://yashus.in/blog/ • Reach out to target the right influencer – Let’s have a coffee, we will open potely baba ki Step 4
  • 14. The digital marketing execution The execution ? A tom dick harry job, every freelancer or nukkad agency can do for you. Step 5
  • 15. Thanking you! Sujay Khandge| Cell: +91 - 9766654355 | Email: sujay@yashus.in