E book on famous logos and their hidden meanings

1. BRAND LOGOS WITH
Made by :-
Sachin Chaudhary
HIDDEN MESSAGES48

2. Yellow underlying arrow points from
A—> Z , illustrates the sheer variety of prod-
ucts that AMAZON sells.
Also , the arrow has been shaped as Smile,
represents customer satisfaction
CISCO was found in San Francisco ,
which explains the name. Series of line
symbolize San Francisco's iconic Golden
Gate Bridge.
FEDEX promote their speed and deliv-
ery accuracy in their logotype by hid-
ing an arrow between “E” & “X”
It is difficult to spot hidden message in this
logo , but if you see closely you will notice
how razor sharply “G” and “I” have been
cut, this represents the sharpness and preci-
sion of GILLETE razors.
This logo combines the idea of
“Analogue” and Digital signal into one.
VA as analogue signals
IO as digital signal ( 0 & 1 )
EYE BEE M.. The IBM logo is easily
recognized by the distinctive eight stripes
that make up the letters IBM. The horizon-
tal stripes are intended to suggest "speed
and dynamism
“E” in Dell is turned on its side , It repre-
sents company founder Michael Dell’s
wish to “turn the world on its ear.” . The
blue ring surrounded and protected the
iconic Dell logotype, giving it a graphical
appearance of a globe
Bill Hewlett and Dave Packard tossed a coin
to decide whether the company they founded
would be called Hewlett-Packard or Packard
-Hewlett. The blue color in the HP logo
depicts the strength, excellence and class of
the brand, whereas the white color stands for
its grace, purity and charm
Yellow circle doesn't just resemble Sum-
mer but also doubles up a bicycle wheel
and the letter “R” has skillfully made to
look like a “Cyclist”
Take a closer look at the white space be-
tween the black F and the red
Portion, you will find the purpose of red
portion .
The yellow background honors the city
Modena’s historic color-yellow. The mag-
nificent black silhouette of the horse also
recognizes the popular belief that a horse
on the top of a car would guide its driver
victorious to the destination
The rings of blue, black, yellow, red and
green, traditionally represent the five differ-
ent areas of the world involved in the Olym-
pics (North and South America are consid-
ered one area, along with Africa, Australia,
Asia and Europe).

3. 1987-2012subtle slash between the “O”
and "S" was there to emphasize the soft
part of the name and "convey motion and
speed
These four colour represent the
"company's diverse portfolio of products."
Blue for Windows, Windows Live
Red for Office
Green for Xbox and Xbox Live
Yellow is bold and strong, which is what
Microsoft hardware is build to be, long-
lasting and efficient
primary colors + a secondary color to
'break the rule', brought back the idea
that Google doesn't follow the rules.
they started with the primary colors
(blue, red, yellow) and then added green
to be a bit different.
It have a hidden audio element. If you go
to the homepage and click on the logo’s
exclamation point, you’ll hear Yahoo!’s
trademark yodel, made famous in those
Yahoo! Commercials.
The apple is a reference from the Bible story
of Adam and Eve, where the apple represents
the fruit of Tree of Knowledge, with a pun on
” byte/bite”. Rob Janoff, said in an interview
that though he was mindful of the “byte/bite”
pun (Apple’s slogan back then: “Byte into an
Apple”), he designed the logo as such to
“prevent the apple from looking like a cherry
tomato.”
L– Nose & G—remaining face
create a warm & welcoming
atmosphere for the brand. By
rotating the LG logo, you can
see a smiley face which shows
that "Life is Good so Keep Smil-
ing :)"
The ellipse represents the universe,
the blue color is the sky and the
ocean and the ‘S’ and ‘G’ aligned
with the borderline means Samsung
is connected to the world.
It comprises of two aspiring triangle
peaks arching into a distinctive letter
“M” – the company’s initial. Blue color
exemplifies the excellence, reliability,
supremacy and approachability of the
company.
The point of Pinterest is for users to
“Pin” web clippings on to their own
customizable online board. So it’s no
surprise that a pin has been incorporated
into “P”.
The colorful portion of the logo rep-
resents a camera shutter, while the
white space within the logo repre-
sents a house. Casa means “house” in
Spanish, while “Pi” can be shorthand
for Pixel Index. Put them together,
and you have a house for your photos
It is in direct competition with the cur-
rent leader in that area Foursquare. All
you have to do is take a closer look at
the design. Especially the rectangle
meant to represent a map. Now is it just
me or does the lines form a number 4
The logo itself is a globe comprised
of puzzle pieces. The globe, however,
is incomplete, representing the
"incomplete nature" of Wikipedia's

4. Brand TOBLERONE comes from
BERN (city of bears) , Switzerland.
Bear can be spot hiding within the
mountain
White space between C & O, we will see
white space creating a “tyre”
BASKIN ROBBINS chain of ice cream
offer a variety of 31 flavors , and the
number 31 is incorporated within the
“B” and “R” initials in Pink.
Unilever produce a huge amount of different
products and they wanted to reflect this in
their logo. Each part of the logo has a mean-
ing. For example: the heart represents love,
care and health - feeling good, a bird is a
symbol of freedom. Relief from daily chores
"getting more out of life".
3 Strips in the logo of Adidas symbolizes a
mountain, a metaphor for the challenges
and perceivable goals that all athletes must
meet and overcome.
The Puma logo has an image of a leaping a
panther, it is a powerful beast and an ex-
pert hunter that can jump to a maximum
of 20 feet high in a single bounce. By incor-
porating the creature in the Puma logo,
the company has summarized the com-
plete meaning of its products into a pow-
erful identity.
The company takes its name from the
Greek goddess of victory, Nike. The
logo represents the wing of the Greek
Goddess
The logo symbolizes this word via two
opposite arrows. They also added the
first letter of the name, because if you
look closely you'll see the letter C in
the negative space between the two
arrows.
The Greek root "xer" means dry.
The inventor, Chestor Carlson,
named his
Product Xerox as it was dry cop-
The trick is to view the dark squares as
1's and the light squares as 0's. Then
the top line reads 1010000 and the bot-
tom line reads 0010100, which repre-
sent 80 and 20 in binary.
NBC logo is a peacock with six brightly
colored feathers (each of which repre-
sented one of the company's six divisions
at the time). If you look at the negative
whitespace in the middle of the logo,
you'll see the body of a peacock facing
rightward, indicating a company looking
to the future and not the past.
The bird in the Nestle logo is symbolic
and dates back to the family coat of arms.
It symbolizes the nestle name: a small,
little nest.

5. The idea of ‘arches’ was first introduced
by Dick and Mac. McDonald as arch
shaped signs on the sides of their then
‘walk-up hamburger stand’. From an
angle, those arches looked like the letter
“M” and thus, were incorporated in the
McDonalds logo as a merger of the two
The three dots on the logo symbolize the
three original Domino’s locations that were
open in 1960’s. As the company planned to
work hard on franchises, they planned to add
a dot each time that a new location opened.
Of course, with the incredible success of the
Domino’s brand, this plan was scrapped be-
cause the logo would otherwise need thou-
sands of dots
The Pepsi logo contains circle with the top
half is red, the bottom half is blue, and a
wavy white line runs through the center.
The red, white and blue colors have al-
ways represented the American flag. The
new special design represents magical
secrets such as the earth’s magnetic field,
feng shu Pythagoras geodynamics, the
theory of relativity, and the golden ratio.
A Danish Flag can be spotted in the nega-
tive space between “O” & “L” , and coke
us e this to their advantage when
advertising in Denmark.
The logo shows a propeller in motion with
the blue part representing the sky. This is due
to the company’s role of building aircraft
engines for the German military during
The four circles in the logo represent the 4
companies that were a part of the Auto-
Union Consortium in 1932, namely, DKW,
Horch, Wanderer and Audi.
Mercedes’ tri-star represents the
companies dominance over land, sea and
air.
Wu can see three ellipses. Each ellipse
represents the heart of the customer, the
heart of the product and the heart of tech-
nological progress -
The Volkswagen logo simply shows the
letter of the company’s initials. The word
“Volks” is German for people, while
“Wagen” is German for car.
logo of Hyundai motors is an oval shaped H
letter which signifies the company itself. The
ellipse symbolizes the global expansion of the
company. The stylized, italicized H is two
people, the customer and the company shak-
ing hands
The symbol gives the company a power-
ful brand image and is recognized and
honored by the world as the leading man-
ufacturer of great products.
The three tuning forks of the Yamaha
logo mark represent the cooperative rela-
tionship that links the three pillars of
Yamaha business -- technology, produc-
tion, and sales