1. The Face You Put On
By: Sabrina Alves

2. Perspective
Redefining how people interact
Social networking accounted for 16.6% of
all online minutes at the end of 2011
On track to surpass Portals as the most
engaging online activity in 2012
4.8 trillion display ad impressions were
delivered across the U.S. web in 2011 as
brand advertisers continue to shift dollars
to the digital medium

3. Blog Topic
Topic:
Make-up and beauty
Title of blog:
Makeup and Beauty – The Face You Put
On
Reason:
My secret obsession with make-up and
beauty supplies

4. Persona
Ashley Sinclair
Student studying
business administration
Works 25 hrs per week
Appearance conscious
and thrifty
Likes: crafts, working
out, eating healthy

5. Blog Titles
Dermablend Save your lips and
The base for your money
beauty Dry skin remedy
Take it all off Make-up for four
Egg-cellent mask eyes
Rabbits got it Let your eyes fly
right! Strip those pores
Clean those Back to basics
brushes

6. Social Media Acounts
Facebook page:
https://www.facebook.com/TheFaceYouPutOn
Twitter:
https://twitter.com/TheFaceYouPutOn
YouTube:
http://www.youtube.com/user/kicia01?feature=
mhee
Pinterest:
http://pinterest.com/brialves/

7. Summary
Google analytics
34 visits
Averaging 5 ½ minutes
per visit
Twitter
13 followers
14 tweets
Facebook
30 likes
Pinterest
5 followers

8. Google Analytics Summary and
Review

9. Google Analytics Summary and
Review

10. Blog Review

11. Facebook Review

12. Twitter Review

13. YouTube
No subscribers
Used videos from reputable sources
Used popular sources
20+ videos
Used tutorial videos

14. Pinterest
Exposed my blog more
Pin on my subject and things people
might link to that subject
5 followers

15. Social Bookmarking
Delicious 1 hit

16. Recommedations
Website
Create a forum
Work with YouTube Guru’s
Blog
Create more conversation
Continue weekly posts
Add more pictures

17. Recommendations
SEO
PPC ads
Use key words like: makeup, beauty,
cheap, tutorial
Related sites to blog topic
Email marketing
Sneak peak what visitors will see
Sales

18. Recommendations
Display
Facebook
DIY.ca
DIYnetwork.com
Youtube.com (makeup and beauty section)
Pinterest beauty section
Taaz.com
Thebeautydepartment.com
Allwomenstalk.com
Glamour.com
Cosmopolitan.com

19. Recommendations
Mobile marketing
Online game
Shows latest posts
Sales location
Online forum

20. Thank You
http://thefaceyouputon.blogspot.ca/