1. Organic brew –a production
success but a distribution
dilemma
12th January 16
1/18/2016

2. Introduction
Mr. Ram Prasad Gyawali wants to do
organic coffee growing ventures in his
native village in Gulmi
He saw potential in Pokhara and
Kathmandu and also Gulf and beyond
slowly
Mr.RPG faced the severe the problems of
transportation the product from farm to
end consumers
1/18/2016

3. Key issues
Retaining the aroma of the coffee
while transporting
Ways to make coffee available to
customers
Explore and develop market potential
The importance of having efficient
distribution network
1/18/2016

4. Case flow
Ram visit to Kathmandu and Pokhara in
mushrooming coffee shops in Thamel and
Lakeside
 Nepalese a traditionally tea drinking group
loved authentic ground coffee & tourist
also love this
1/18/2016

5. Case flow
Problem faced
by ventures
Sturdy
packaging
Nuisance role
of middleman
Wood crates
1/18/2016

6. Ram now wants to concentrate on
flattening the distribution chain by directly
supplying to the end consumer
 Mr. Pokhrel suggests that Ram and other
farmers can form a cooperative and tie-up
with other
 Cooperatives and thereby improve the
distribution chain system
Case flow
1/18/2016

7. Tackle with middleman
Paid in time /advance
Regular transaction with one
Occasionally facilities /discount ,bumper
prizes, gift hamper
1/18/2016

8. System leaner for distribution
Farmer
Distributors/
Cooperatives
Exporter/broker Importer
Collector
1/18/2016

9. Packaging strategy
Attractiveness
Visible
Durability
Pressurizing & modified
 should be porous (having small holes that
allow air or liquid to pass through/product
authentication)
1/18/2016

10. Thank you !!!
1/18/2016
Any question
?????
Please