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Chanel J12 White Phantom

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To enhance the image of the Chanel J12 watch, Chanel used Zhou Xun, one of the most popular actors and fashion icons in China, as the muse of its campaign.

To promote this celebrity endorsement, ELLE China offered an integrated 360° campaign supported by an editorial cover story.

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Chanel J12 White Phantom

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  2. 2. & OBJECTIVE # RESPONSE
  3. 3. A
  4. 4. Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot which featured Zhou Xun wearing a Chanel J12 White Phantom. ELLE used the photo shoot to create a custom-made, special notebook, “White Dream”, for Chanel J12. The photo shoot was available on the site ELLEchina.com
  5. 5. Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot with Zhou Xun wearing a Chanel J12 White Phantom. The film was distributed on the ELLE China online TV platform and on the ELLE mobile app.
  6. 6. ELLE selected an image of Zhou Xun for the magazine cover and produced a 10 page editorial cover story on Zhou Xun.

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