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How Selling Sunny Delight and Software are Similar: 5 Truths of B2B2C

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We tend to focus on the shiny new product and forget the reason we're here is to solve big problems for our customers; when we do that, we fail our customers, our employees and our investors. Jennifer Tejada, CEO of PagerDuty shares five sales concepts that apply regardless of your market.

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How Selling Sunny Delight and Software are Similar: 5 Truths of B2B2C

  1. 1. JENNIFER TEJADA CEO, PAGERDUTY #saastrannual How Selling Sunny Delight and Software are Similar – 5 Truths of B2B2C
  2. 2. Big Market • Big Problem • Ownable Territory #1: Solution-to-Market Fit
  3. 3. #2: B is for Balance
  4. 4. #3: It’s About People Stupid
  5. 5. #4: Best Innovations Come From Customers
  6. 6. #5: Time Is The Most Valuable Currency

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