2. D’Monitor
MARKETING PLAN

3. EXECUTIVE
SUMMARY

4. D’Monitor is more than just a food Journal

5. D’Monitor is more than just a food Journal
It is an innovative approach to manage
and maintain individual’s nutrition and health.
In today’s hustle and bustle ,It provide a simple
and easy access to maintaining
Ones Balanced diet.
Its’ not just an app for athletes but for children,
Senior Citizen ,high school teenagers ,mother
and everyone who desires a healthy life.

6. D’Monitor is more than just a food Journal
It is an innovative approach to manage and
maintain individual’s nutrition and health.
In today’s hustle and bustle ,It provide a simple
and easy access to maintaining
Ones Balanced diet.
Its’ not just an app for athletes but for children,
Senior Citizen ,high school teenagers ,mother
and everyone who desires a healthy life.
The app initially aims to position itself as an Diet
And Fitness app with half million download in
first 6 months of release.
The company will be applying various marketing
Mix techniques to achieve this goal.

7. SITUATION
ANALYSIS

8. • The company main aim is to
provide an innovative way to
manage ones health
• The H'Monitor app has an
intelligent personal assistant ‘
Anna’ which activate on the
voice command "Anna" to
increase the ease of user
interaction with the app.
COMPANY
OVERVIEW
• There are very few app in
market right now which
provides an interactive
way for user to manage
their health
MARKET
OVERVIEW
• The app target a
multiple target
segments from athletes
to senior citizen.
• It also provide diet
solution to people with
health disorder.
TARGET
CUSTOMER

9. GOALS
SUMMARY

10. The App main goal is to create a
Unique image in the market and
Provide and maintain high quality
User diet and health in an
innovative way.
The benchmark goal for app is to have
500,000 app download in 6 months of
its launch.
GOALS

11. STRATEGY

12. • Nutrition apps in the market takes unnecessary time of users
in typing every time they eats something. and only tell the
calorie intake from the food ,which are only number .User are not able
to analyze their progress .
• The app personal assistant in H'Monitor helps manage
individual’s daily level of nutrients and protein intake .It
suggest the recipes based on food article input by user. It
gives a detailed conclusive report every night.
• The app is also designed keeping in mind the psychological
stress and pressure individuals take concerning their health
and offer an improved report on the basis of behavioural
aspect of users .
• The premium version of app offer various diet planner
according to individuals skills ,hobbies , health ethnicity ,job.
CUSTOMER

13. Restaurants and café chains
• The App suggests meals from the collaborated Restaurants and café
according the existing user data by scanning the menu card.
• Professional Nutritionists and philologists
• The App also offer counselling sessions with professionals in the
premium mode.
• Tech start-up for developing health gadgets.
COLLABORATORS

14. • Apps like My fitness pal , vitabot
• These Apps don’t use A.I to improve user interaction
• The user still have to continuously type the meal they
had.
• They don’t have innovative and interesting
technology to improve user experience and are limited
to one target segment .

15. Free
1.Meal recipes based on input
ingredient
2.Bar code and Menu Scanner and
meal suggestion A.I scanner
3.Free healthily Recipes
4.Personal app assistant ‘Ana’
PREMIUM
1.diet planner according to individuals
skills ,hobbies , health ethnicity ,job.
2.Family pack.
3.Counsling sessions from
professionals.
Positioning statement: Smart diet ,smart Life
CUSTOMER
VALUE
PROPOSITION

16. Free
1.Developing Customer interest and
interaction in restaurants and cafes.
2.App users leaves review and spread
word of mouth.
PREMIUM
1.Expert counsellors and nutritionist
get instant reviews and rating on
sessions.
2.Active market place for Health
gadgets.
Positioning : Marketing of restaurants and café.
Inviting and hiring of professionals
health and nutrition experts.
Market for health care gadgets.
COLLABORATORS
VALUE
PROPOSITION

17. TACTICS

18. The Apps some Diet
plan:
•Athlete plan
•Corporate plan for
employees.
The is a freemium model .It offer various features
free with In-App purchase offers, which include:
1. 1.Basic Diet plan for balanced diet and Recipes
for users .
But offer exclusive diet plans made by an
authentic nutritionist ranging from from
$229.95 to $279.95 per month.
Weight loss diet plan range from $499.99-716.00
2.Barcode scanner and Menu scanner for meal
suggestions is free feature.
3.Basic family pack offer a synch report
But a premium Family pack offer various
features such as member diet updates ,private
chat room etc.
4.In App grocery store and gadget store offer
various product .With monthly subscription for
grocery plan.

19. The App offers various Services facilities in
premium model.
•Buy exclusive diet plans made by an authentic
nutritionist
range from $229.95 to $279.95 per month,
depending on whether you are male or
female, diabetic, vegetarian or over 65-years
old. The price includes free shipping if you
allow them to automatically deliver food
every 28 days.
The seven day plan includes 21 meals per
week for $150.40 plus shipping. A five-day
plan is $119.00 plus shipping.
•Consulting a professional facilities (also
available with some above packs)
costs $47.00 for the first month plus $17.00
for each additional month.

20. The App offers various incentives to the user.
User
•Free Meal shipping and delivery for exclusive
diet plans .
Discount on Diet plans.
•All the programs offer additional products you
could buy, from assessments to books and
videos. That could really add up
•Discount on Healthcare technology gadgets.
Such as Sugar meters.
•Free counselling sessions.
Collaborators.

21. The App has a very user friendly design
The App ‘s name “D’Monitor” is simple and
communicate its basic purpose.
Logo: The basic Medical Red Cross + in the
App logo signifies healthcare.
Symbol :A heath with a Pulse
Slogan: nutritionist in Your pocket..

22. COMMUNCATION
POSITIONING PROMOTION DISTRIBUTION
TARGET

23. •Research shows the average age of people interested are
18-25 years old.
• The main target gender is female from the primary
research findings.
• 18+ (reasoning: direct debit subscription to be set up)
Demographic
Targeting
People
interested in
eating healthy
and natural
foods
• BC1 to C2
class range
• Both genders
People with
High
Cholesterol,
lactose
intolerant,
gluten
intolerant,
low calcium,
low fibre etc.
People who suffer
from conditions
cause by food
consumption

24. The apps will position itself as a niche market in
addressing general health
issues as well as more specialized issues such as eating
disorder and athletic
Performance
BRAND MANTRA:
a healthy and trusted brand with a promise to
provide and manage a
natural and nutritional food plan .
POSITIONING
POP POD

25. PROMOTION
SOCIAL MEDIA
• Face book page
• Twitter
,Instagram,
Pinterest
• Google analytics
–to better
understand the
target
customers
• Blog channels
• Youtube
channels to
make
instructive
videos
COLLOBRATION
• Resultants and
café chains which
promote health and
nutrition.
• Famous and
successful Grocery
chains and gym
,athlete diet
supplement
businesses.
• Professional cooks
from different
countries
• Gyms and yoga
centers to make
instructive videos
SALES AND
EMAIL
• E-coupons
distribution
for different
diet plans &
Free
instructive
videos with
signup
• Offering
paid apps at
a discounted
price
• Send email
to user
directing
them to the
app

26. DISTRIBUTION
Optimizing app websites and Defining app's name and action phrases
to have control over variables such as invoke and discover actions to
enhance usage.
Amazon
App
store
GOOGLE
PLAY
APPLE
STORE

27. IMPLEMEN
TATION

28. INFRASTRUCTURE
PROCESS
SCHEDULE
• The App consist a team
of management
developers , marketers.
• Professional
nutritionists to make diet
plans and cousllening
sessions.
• The App is available free on
App stores. It s’ Assistant ‘Ana’
helps
• and guides user through
• everything.
• The first phase(6 months) of
launch will be to increase
app download .
• The App wants to position
itself as a premium nutrition
app in second phase.

29.  Executive summary
Situation Analysis
Goals
Strategy
Tactics
Implementation
D’Monitor marketing plan

30. A Presentation by
SAGAR PANCHAL
,Ramjas,Delhi University
during an intern under
Prof. Sameer Mathur,
IIM- Lucknow