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So, you want to be a(non-technical) PM?   Stacy-Marie Ishmael
Lesson OneWhat do productmanagers do?
Three core responsibilities:• Lead (product strategy)• Prioritize• Execute
Lead the product strategy. Youare not the CEO, but you arethe CEO of the product.(Unless you have a technicalCEO...)
Prioritize (ruthlessly). A goodproduct manager knows when -and to whom - to say yes. Andthat you more often, you will besa...
Execute. If you’re not addingvalue, you’re not doing yourjob. And if your team is notshipping, there is no product.And no ...
“ the end, product managersInship, and that means thatproduct managers coverwhatever gaps in the processthat need to be co...
Three more responsibilities:• Communicate• Represent the end user(s)• Be a buffer for the product team
Communicate. You need to beable to articulate (andtranslate) the product visionand strategy to both technicaland non-techn...
Represent the end user(s). Youare the representative ofeveryone not in the room -clients, sales, marketing andPR, engineer...
Be a buffer for the productteam. Protect your engineersand your designers fromdistraction(s). Their time isworth more than...
“There’s no way to be asuccessful product managerwithout a successful team“@hunterwalk
Lesson TwoSo, do I need to learn tocode?
60%Percentage of product managers in a recent survey whodidn’t have a science or engineering backgroundNot knowing how to ...
DON’T NEED TO LEARN A PROGRAMMING             LANGUAGESTILL NEED TO BE ABLE TO SPEAK DEV
Lesson TwoPointFiveYou mean I need to learnto code?!?
Non-technical doesn’t meannon-techie. You will need ahealthy lack of ego as youcome to grips with a newlexicon and way of ...
You really are learning a newlanguage. Git. QA. Master.Stack. Front end. Backend. API.Python. Django. UX. UI.Javascript. R...
Lesson ThreeDon’t despair.
Product management is hard.And being a non-technical PMmeans you will face a steeperlearning curve than yourtechnical peers.
Seriously, productmanagement is hard. But youdon’t need HTML to solveproblems, evangelize for yourusers, or lead a product...
“Repeat after me: you do notneed to be a developer to be agood product manager.“@s_m_i
Product ManagerStacy Ishmael@s_m_ilinkedin.com/in/smishmaelbitl.y/smwnycpm
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So, you want to be a non-technical product manager?

Presentation to accompany a #smwnyc masterclass: http://socialmediaweek.org/newyork/events/?id=67697

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So, you want to be a non-technical product manager?

  1. 1. So, you want to be a(non-technical) PM? Stacy-Marie Ishmael
  2. 2. Lesson OneWhat do productmanagers do?
  3. 3. Three core responsibilities:• Lead (product strategy)• Prioritize• Execute
  4. 4. Lead the product strategy. Youare not the CEO, but you arethe CEO of the product.(Unless you have a technicalCEO...)
  5. 5. Prioritize (ruthlessly). A goodproduct manager knows when -and to whom - to say yes. Andthat you more often, you will besaying no.
  6. 6. Execute. If you’re not addingvalue, you’re not doing yourjob. And if your team is notshipping, there is no product.And no reason for you.
  7. 7. “ the end, product managersInship, and that means thatproduct managers coverwhatever gaps in the processthat need to be covered.  “@adamnash
  8. 8. Three more responsibilities:• Communicate• Represent the end user(s)• Be a buffer for the product team
  9. 9. Communicate. You need to beable to articulate (andtranslate) the product visionand strategy to both technicaland non-technical audiences.
  10. 10. Represent the end user(s). Youare the representative ofeveryone not in the room -clients, sales, marketing andPR, engineering, founders...
  11. 11. Be a buffer for the productteam. Protect your engineersand your designers fromdistraction(s). Their time isworth more than yours.
  12. 12. “There’s no way to be asuccessful product managerwithout a successful team“@hunterwalk
  13. 13. Lesson TwoSo, do I need to learn tocode?
  14. 14. 60%Percentage of product managers in a recent survey whodidn’t have a science or engineering backgroundNot knowing how to code is not a dealbreaker.Source: http://bit.ly/VBTPDn
  15. 15. DON’T NEED TO LEARN A PROGRAMMING LANGUAGESTILL NEED TO BE ABLE TO SPEAK DEV
  16. 16. Lesson TwoPointFiveYou mean I need to learnto code?!?
  17. 17. Non-technical doesn’t meannon-techie. You will need ahealthy lack of ego as youcome to grips with a newlexicon and way of thinking.
  18. 18. You really are learning a newlanguage. Git. QA. Master.Stack. Front end. Backend. API.Python. Django. UX. UI.Javascript. Refactor. Unit test.
  19. 19. Lesson ThreeDon’t despair.
  20. 20. Product management is hard.And being a non-technical PMmeans you will face a steeperlearning curve than yourtechnical peers.
  21. 21. Seriously, productmanagement is hard. But youdon’t need HTML to solveproblems, evangelize for yourusers, or lead a product team.
  22. 22. “Repeat after me: you do notneed to be a developer to be agood product manager.“@s_m_i
  23. 23. Product ManagerStacy Ishmael@s_m_ilinkedin.com/in/smishmaelbitl.y/smwnycpm

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