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Indonesia Digital landscape 2014 (pdf)

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Indonesia is the one of the most populated country in the world. Considered to be the fastest emerging market, with more than 280 millions mobile phone subscription and fourth largest Facebook user, its considered as one of the biggest potential digital market in APAC

Publicada em: Internet, Dados e análise
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Indonesia Digital landscape 2014 (pdf)

  1. 1. INDONESIA Digital Landscape 2014
  2. 2. 1 INDONESIA POPULATION Digital Landscape 2014
  3. 3. Overview 253 Millions Population (4th world rank) 83 Millions Internet Users (8th world rank) 430% Growing Internet Population in Last Five Years Source: Internet World Stats, Global Web Index, Ministry of Communication and Informatics Republic of Indonesia 2014
  4. 4. Overview 42,2 55,2 61,1 74,6 8 13,8 24,2 31,17 0 10 20 30 40 50 60 70 80 2010 2011 2012 2013 Internet Users Netizen Source: MarkPlus Insight 2014 Netizen is defined as someone who spends at least three hours online per day The survey reveals that Indonesia now has 74.6 million internet users, a 22 percent increase from last year’s 61.1 million. That number will pass 100 million in 2015. INTERNET USERS in millions
  5. 5. Snapshot 255,461,124 Total Population 83,600,000 Internet Users 69,000,000 Facebook Users 51% Urban & 49% Rural 33% Internet Penetration 27% Facebook Penetration 281,963,665 Active Mobile Subscription 112% Mobile Subscription Penetration Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
  6. 6. Internet Indicators 5H 27M Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook 14% Mobile Internet Penetration of Total Population 2H 30M Average Time Mobile Internet Per Day Source: Global Web Index; US Cencus Bureau; WeAreSocial
  7. 7. 2 MOBILE INTERNET Digital Landscape 2014
  8. 8. Mobile Stats 80,1M Active Mobile Broadbands Subscription 32% Mobile Broadbands Subscription of Total Population 52M Active Social Media Users Accessing from Mobile Device 21% Penetration of Mobile Social from Total Population Source: US Census Bureau; WeAreSocial
  9. 9. Mobile Prepaid Users of Total Mobile Subscription Post Paid Users of Total Mobile Subscription 3G Connection of Total Mobile Subscription 281,963,665 Active Mobile Subscription 22% 1% 99% 0% 20% 40% 60% 80% 100% 120% Source: GSMA Intelligence; WeAreSocial
  10. 10. Mobile Smartphone Users Searching for Local Information Smartphone Users Researching Product/Service from Their Phone Smartphone Users Who Have Purchased from Their Phone 95.867.646 Smartphone Users 57% 95% 94% 34% Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Smartphone Penetration as % of Total Mobile Subscription
  11. 11. 3 SOCIAL NETWORKS Digital Landscape 2014
  12. 12. Social Media Use 98% 93% 80% 74% 39% 32% 79% 59% 41% 33% 15% 12% Any Social Network Facebook Twitter Google + Linkedin Instagram Used in The Past Month Own an Account Source: Global Web Index; WeAreSocial Note: Figure represent percentage of internet users
  13. 13. Facebook Users Global 58,1 69,0 86 202 1.310 - 500,0 1.000,0 1.500,0 US & Canada Brazil Indonesia India INDONESIA IS THE 4th BIGGEST GLOBAL USERS Source: eMarketer; Forbes (in millions)
  14. 14. Twitter Users Indonesia 37,30% 39,00% 44,50% 56,90% 61,70% India Argentina Mexico Brazil INDONESIA IS THE BIGGEST TWITTER USER GROWTH IN THE WORLD User Growth The World's Most Active Twitter City •Jakarta •New York •Tokyo •London •Sao Paulo Source: eMarketer; Forbes
  15. 15. Line User Global Users 18 27 30 52 490 0 100 200 300 400 500 600 Japan Indonesia Thailand India INDONESIA IS THE 3RD BIGGEST GLOBAL USERS Source: eMarketer; Forbes (in millions)
  16. 16. Google+ Users US 581 613 1.600 2.200 5.600 0 1000 2000 3000 4000 5000 6000 India Brazil UK Indonesia + + + + + Source: Socialmediaslant “Google Plus Global Population” (in thousands)
  17. 17. 4 E-COMMERCE Digital Landscape 2014
  18. 18. B2C eCommerce Sales in Indonesia Source: eMarketer “Digital Buyer Penetration Across APAC” 0,56 1,04 1,79 2,6 15,40% 13,30% 9,80% 7,10% 2011 2012 2013 2014 Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling *in billion US$ Percentage of change Sales (in billions)
  19. 19. Indonesia Digital Buyer Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014) 9,50% 11% 12% 12,60% 13% 13,30% 2013 2014 2015 2016 2017 2018 *measured as a percentage of internet users Top Three Drivers Of Online Shopping •Look at the products online before purchasing in store •Read online reviews prior to purchasing products •Research product online prior to purchasing
  20. 20. Most Purchased Products Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 24% 39% 43% 46% 78% Groceries Book & Magazine Electronics Gadget Fashion
  21. 21. Payment Source: DailySocial; eMarketer BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM NOTE Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e- commerce 24% 30% 41% 70% COD Credit Card Klik BCA Transfer
  22. 22. Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 61% 64% 66% 72% Prefer to save time rather than save money No Need to travel Deliver directly to their address Easy to compare with other products RECENT ONLINE SHOPPER
  23. 23. Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 38% 40% 42% 67% If Cheaper than Offline Store Not sure about product quality Lack of Security Less ability to touch products NON RECENT ONLINE SHOPPER
  24. 24. Popular Online Shopping Sites in Indonesia Source: TechInAsia “Popular Shopping Online In Indonesia” Online Forum & Classified B2C Marketplace
  25. 25. THANK YOU THANK Compile by Chris Adinugroho

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