1. How Mc.Donalds run their business in
China? Identify some of their strategies for
doing business in East Asia?
ID: s1200017

2. Outline
● What is Mc.Donalds
● Mc.Donalds History
● What The Donald McDonald
● Price of hamburger
● Premises ExpansionMc.Donalds opennew store value of 200
● Different Inner Packaging in China
● Forbidding Maneuver in China
● References

3. What is Mc.Donalds
● Mc.Donalds Corporation is largest chain of
hamburgerfast food restaurants in the world, serving
around 64million customers daily in 119 countries.
● Headquartered in the United States, the company
beganin 1940 as a barbecue restaurant operated by
theeponymous Richard and Maurice McDonald.

4. Mc.Donalds History
● The business began in 1940, with a restaurantopened
bybrothers Richard and MauriceMcDonald in
SanBernardino, California.
● Their introduction of the "Speedee ServiceSystem"
in1948. Speedee was eventually replaced
withRonaldMcDonald by 1967 when the company first
filedaU.S. trademark on a clown shaped man
havingpuffedout costume legs.

5. What The Donald McDonald
● Donald McDonald is mascot of Mc.Donalds.
Hisappearance like a funny man.
● "The smile known around the world," Ronald
McDonaldis second only to Santa Claus in terms of
recognition.(According to one survey, 96% of all school
kids in theUnited States of America recognize Ronald
(stunning-stuff.com)).

6. Price of hamburger
● Mc.Dnalds hamburger is 18 yuan. It wasconversion
intoyen become about 220 yen. Besides this, Coffee is
4.5yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so
on.
● This price is rather expensive in chinarestaurant.

7. Premises ExpansionMc.Donalds opennew store value of 200
● This value maximum in the past.Current store no
morethan value of 1100.
● In addition, Delivery service stores depending
on440stores becomes 550 stores.

8. Different Inner Packaging in China
● Mc.Donalds holdout calm atmosphere for widerange
ofcustomer needs work as put up a pictureon a wall, put
insofa,set illumination lamp and soon.
● Above countermeasure is come out with lookluxury
asfrom other fast food stores.

9. Forbidding Maneuver in China
● China Mc.Donalds start deliverly service between
24hour ambit area seven minutes by bike at Beijing.
● Bring on coupon of competition parlor become price10%
off.
● Mc.Donalds focus on between twelve year and
fifteenyear because for the future.

10. References
● http://blog.goo.ne.
jp/hihi64/e/544f6fe38592151e0215bf71223d
bcfb
● http://blog.livedoor.
jp/chinamarketing/archives/65360303.html