1. McDonald's in China
s1180203 Chika Watanabe

2. First
● The maiden outlet opened in 1990.
● It increased at 960 stores in 2008.
● Employees expanded even to 60000
persons.

3. Strategic planning
Centering on the popular menu, the
customer was increased certainly.
A price is lowered and it was able to be
made to eat easily.

4. Management concept
● the inside of the world anywhere
● a handy price
● the hamburger of fixed quality

5. Global launch
McDonald's adds to the strong supply
power in a worldwide scale store operation
up to a very detailed level as a manual and a
system transfer a rabble (change of
jurisdiction is possible) it is elaborating and
exporting to the form.

6. Management strategy
Though the global standards (ex. basic
goods etc.) used as a base are set up about
marketing, such as product planning, a
price, and a channel, discretion of fixed
localization is given and deployment
suitable for the taste and the lifestyle of the
market is realized.

7. A Chinese reaction
At first, it seemed that the menu of a foreign
fast food restaurant is expensive.
However, these days, popularity is
increasing among the public by price
reduction of the goods price of McDonald's
like the slide 3.

8. McDonald's in future China
if management of McDonald's in future
China is made into the management
concept centering on a young man, it will
think that it is good.
Because, McDonald's is cheap, and since he
can eat a light meal easily, a private life
should target a busy young man.

9. The design of a new menu
It is the design of a new menu that I want
me to do most to McDonald's.
I think that it will be getting the layer of so
many ages to eat if menus increase in
number.
I want me to increase a new menu from the
above reason.

10. references
http://www.icmrindia.
org/casestudies/catalogue/Business%
20Strategy/BSTR305.htm
http://www.msnbc.msn.
com/id/26226387/ns/business-
cnbc_tv/t/mcdonalds-has-big-appetite-china/#.
UL2UTdC0s3E