3. Introduction
・ The business began in 1940, with a restaurant opened by
brothers Richard and Maurice McDonald in San Bernardino,
California.
・ Their introduction of the "Speedee Service System" in 1948
furthered the principles of the modern fast-food restaurant that
the White Castle hamburger chain had already put into practice
more than two decades earlier.
・ McDonald's are opend in 119 countries and serve 58 million
customers each day.
4. Histry 1
In 1990, McDonald's first opened in China.
・These streets were clogged with bicycles. But proseperity has
brought an explosion in carownnership.
In2002, there were 460 McDonald's around China.
And In2004, there were 600 McDonald's.
In 2005, McDonald's opened the first drive-thru.
・ BMW driver entered the drive-thru on the exit side.
5. Histry 2
In 2006, McDonald's signed an agreement with the Chinese
state oil company.
・ Sinopec, granting it the right to open McDonald's stores at any of
Sinopec's new and existing gas stations.
In 2008, McDonald's is also major sponsor of the Olynpics.
・Food safety is one more strength McDonald's is hoping to market
in China. Therefore, It can open in the Olynpic.
6. BackGraund
・ In 1990 open the MacDonalds,the street had a lot of parked
bicycles.
・ The customer could not understand how the Drive-thru.
・ It is a nightmarish problem in a developing country where
corruption is rampant and safe food handling practices are still
largely unknown.
7. Strategy
・ McDnalds opened the first drive-thru outlet in November,
2005. BMW driver entered the drive-thru on the exit side.
・ Driven by extended hours and menu varieties, especially in China.
・ All Chinese McDonald's have hand washing stations and hand
sanitizers.
8. Conclution
・ Drive-thru could fixed what it has brought an explosion in car
ownership.
・ McDonald's reported an increase in global same-store
sales, region saw 7.2 percent growth.
・ Food safety is one more strength McDonald's is hoping to market
in China. And It's also a major sponsor of the 2008 Olympics
9. Summary
20 years ago, McDonald's was largely unknown here, except as
a symbol of the decadent west.
Farst McDonalds open in 1990. These streets were clogged
with bicycles.
Now, some of the menu ideas developed in China have been
exported to other markets around the world. And the present
time open more than 1000 McDonald's around China.
