１２月６日開催のセミナー用にソーシャルコマースのススメを改訂しました。

5. 7
5
4
2
0
2006 2007 2008 2009
: 21

12. Social Commerce!?

13. Social commerce is a subset of electronic commerce that involves using social
media, online media that supports social interaction and user contributions, to
assist in the online buying and selling of products and services. (Wikipedia )
Social Social Media
eCommerce
Commerce

16. ROI

19. 3
: Nielsen Global Online Consumer Survey, 2010 4

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: PowerReviews & e-tailing group Social Shopping Study 2010

21. INTERNET SHOPPING 2010

22. : Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010

23. Feature 2009 2008 2007
Product page 98% 95% 96%
Recommendation
Zoom 89% 90% 86%
Alternate views 76% 68% 66%
Ratings/ Reviews 74% 58% 50%
Share 67% 28% N/A
Color Change 64%* 60%* 57%*
Link to Social 60% N/A N/A
Networking Site
Streaming Video 55% N/A N/A
Product Demo
Blog 36% 26% 10%
: e-tailing group Mystery Shopping Survey 2009

24. 30.7%

26. Social Commerce Suite

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30. Review Display 1.0

31. Review Display 2.0

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44. AnswerBox

46. 6/100

49. CTR 105~108%
CVR 114~117%
AOV 181~185%

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58. http://PowerReviews.jp
@tsukadar