Editing Online News

Editing Online Stories “ Inverted Pyramid 2.0” Ryan Thornburg University of North Carolina [email_address] Carroll 219 919-962-4080

What’s Different Online? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Elements to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object]

An Example … ,[object Object],[object Object]

Content Is King Because Editors Don’t Control Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Is King Because Editors Don’t Control Layout ,[object Object],[object Object],[object Object],[object Object]

Content Is King Because Editors Don’t Control Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headline Editing for Searchers and Scanners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headline Verb Tenses ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headline Verb Tenses ,[object Object],[object Object],[object Object]

Blurbs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blurbs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headlines & Blurbs: Working Together ,[object Object],[object Object],[object Object]

Writing Homepage Packages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Every Page A Homepage ,[object Object],[object Object],[object Object],[object Object]

Editing Link Sets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Editing Inline Links ,[object Object],[object Object],[object Object]

Link Trust (or “How I Learned to Stop Worrying and Love Wikipedia”)

Elements of Link Trust (a theory) ,[object Object],[object Object],[object Object]

Elements of Link Trust (a theory) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of Link Trust (a theory) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Editing Inline Links ,[object Object],[object Object]

Inverted Pyramid 2.0 ,[object Object],[object Object],[object Object],[object Object]

SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Editing For Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Meta What? ,[object Object],[object Object],[object Object],[object Object]

Metatag: <title> ,[object Object],[object Object],[object Object],[object Object]

Metatag: <description> ,[object Object],[object Object],[object Object]

Metatag: <keyword> ,[object Object],[object Object],[object Object]

How do I know how searchers think? ,[object Object]

SEO Is … ,[object Object],[object Object],[object Object],[object Object],[object Object]

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