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Magento: what is it,
and is it for me?
@PeacockCarter
Introduction to Magento at Ecommerce North East
Who
are we?
@PeacockCarter
Orange!
Author of 4 books
on Magento
We’ve worked with clients including
the Scottish Government, University
of Edinburgh, University College
Dublin, City & Guilds, and more…
Peacock Carter have worked with
Magento since 2008.
Magento was founded in 2008…
…the same year Obama was
elected!
Image: public domain
What is
Magento?
@PeacockCarter
“Magento is the eCommerce
software and platform trusted by the
world’s leading brands.”
magento.com
Feature rich
Extensible
Serious ecommerce
What Magento
is not
@PeacockCarter
A blogging platform
Modules exist, but are poor!
Most clients use WordPress.
A silver bullet!
Magento won’t solve all of your
current issues (out of the box,
anyway)
Needs to be supported by a
strategy for marketing/development
Who uses
Magento?
@PeacockCarter
www.christianlouboutin.com
www.nikestore.com.au
www.harveynichols.com
www.made.com
www.janenorman.com
store.liverpoolfc.com
www.sodastream.com
www.mothercare.ie
Magento
features
@PeacockCarter
Catalogue management
Categories
Product types
Advanced pricing rules
Tiered pricing for bulk discounts
Layered navigation
Product reviews
Customer
Account
Order history
Address book management
Downloads
Cart and checkout
One page checkout
Shipping options
Payment options
Tax rates
EUVAT validation
Promotion
Newsletter
Up-sells & cross-sells
Coupon codes
Customer groups
Sales reporting
SEO
XML sitemaps
Meta
Automatic URL creation
More!
Multisite
Multilingual
Multicurrency
Enterprise
vs
Community
@PeacockCarter
Community
Free to use
Comprehensive
Enterprise
Annual license
Features++
Enterprise
features
@PeacockCarter
CMS+
More developed; page hierarchy
tool
Content staging
Branch, merge and launch
Full Page Cache = faster store!
Dynamic up-sell/cross-sell rules
Gift registry
Store credit
Return Merchandise Authorisation
Magento
myths
@PeacockCarter
1. Magento is slow
1. Magento is slow
Caching + Server
2. Magento is for enterprise
2. Magento is for enterprise
Smaller businesses use it very
successfully
3. Magento is hard
3. Magento is hard
Knowledge & training
Is Magento
for you?
@PeacockCarter
✓ Serious about selling online
✓ Comprehensive backend
✓ Integration heavy (?)
✘ Out of the box ecommerce
✘ Software as a Service
Magento
for developers
@PeacockCarter
Reputation for a steep
learning curve
Reputation for a steep
learning curve
Better documentation, better
community
Designers/themers
Neat theming framework
Good responsive base theme
Well abstracted
Flexible
Documentation is good, and
getting better
Developers
Clear, modular approach
Good community
Heavily extensible
“Mind blowing” system
Magento U
Developer qualifications
…but mostly
The annual Magento Imagine
conference inVegas ;)
(+ events in London/Europe)
Questions?
Feel free to email
hello@peacockcarter.co.uk
with any questions.
Had fun?
Learned something?
@PeacockCarter
facebook.com/peacockcarter

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Introduction to Magento at Ecommerce North East