Masterclass to International Students of InHolland University for Applied Sciences. Amsterdam, The Netherlands. November 2016.

1. ROADMAP TO

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
TODAY
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb

4. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

5. A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL WEB COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD

6. Robots Artificial Intelligence
Virtual Reality Self Driving Cars
Space
Internet Of Things

7. BIO HACKING - CYBORG

8. CITIES
more important than countries.
CROWD COMPANIES:
micro multinational small companies
with shared ownership using
Platforms vs.
CORPORATE OWNED PLATFORMS
“KNOWMADS”
60% of labor population.
ACCES
more important than ownership.
ENVIRONMENT
smarter than we are. AI & Robotics
CONNECTED PEOPLE
more powerful than organizations.

9. TRENDS
Didi
Kuaidi
“A shared fleet of self-driving
vehicles obviates the need
for traditional public transport.
Also these self-driving “Taxibots”
will eliminate 90% of cars.”
PLATFORMS: UBER = TRANSPORTATION

10. TRENDS
PLATFORMS: HOSPITALITY
MATE Hotels creates their own Hub &
Spoke platform

11. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

12. RETHINK EDUCATION

13. “Over 61 million
people voted for
Trump.
I don’t know one…”

14. E-Sports for pro-gamers. The heroe ‘PewDiePie’
has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS

15. The Hague, The Netherlands, Aug. 2016
Antwerp, Belgium, Aug. 2016
GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

16. AUGMENTED REALITY COMMERCIALIZED

17. The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man
from touching the equipment.*
*Autodesk CEO Carl Bass

18. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users
55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users
92.000 employees
$1.4 million per employee

19. Interdependent Economy:
networked value creation, based on
solidarity,
sustainability
&
reciprocity.

20. takeaway home cooked meals
COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

21. WE CAN PRODUCE ANYTHING OURSELVES

22. 3D PRINTING : MAKERS PLATFORMWE CAN PRODUCE EVERYTHING OURSELVES

23. COMMUNITY INTEGRATED
CO-WORKING, CO-LIVING & CO-PRODUCING,
CO-SOCIAL IMPACT

24. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’

25. COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
WITH THE PLATFORMS AS ENABLERS.
‘THE PILOT’

26. ENHANCING THE EXPERIENCE…

27. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS
ARE PARTICIPATING AS WELL…

28. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM:
SERENDIPITOUSLY UNEXPECTED REAL TIME
CONNECTIONS
with RELEVANT people you DIDN’T KNOW BEFORE….

29. SERENDIPITOUSLY MATCHMAKING BY USING
ARTIFICIAL INTELLIGENCE.
Seat Reservation
System

30. WHOIS INDA HOUSE?

31. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity 2013
2015
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

32. a new job,
invitation for a new project
or
started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:

34. A TRANSFORMATION*
is a tailor-made experience
with an educational element
and a changed individual as result.
VALUE CREATION: THE NEXT STEP
SERENDIPITY:
the moment of an unexpected meeting of
unknown, but relevant people
at an unexpected location
triggers TRANSFORMATIONS.

35. COLLABORATIVE: SOCIAL
generosity.com