Masterclass during the European Coworking Conference 2016. Brussels, Belgium. November 2016.

1. MASTERCLASS
IN THE WORLD
OF COWORKING

2. RONALD VAN DEN HOFF
CLAIRE CARPENTER

3. Co-working is not about the venues, the hardware, software, or
the kinky design.
It’s about the number and quality of serendipitous opportunities,
the connections, the open collaboration
with a transformation of our stakeholders as a result…
CO-WORKING : A CHANGED STAKEHOLDER AS A RESULT

4. co-work spaces meeting &
office spaces
desk spaces
privacy
monetary capital
open & sharing
social capital
ECO SYSTEM.
Social Capital =
the ability to find, utilize and combine the skills, knowledge and experience of others,
as well as the ability to share your skills, knowledge and experience with others.

5. THE SERENDIPITY MACHINE:
ONTOLOGY DRIVEN SERENDIPITY ALGORITM
for Recommending Unknown but Relevant People, Places and Events.
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?

6. ON LINE, REAL TIME
RESERVATION SYSTEM
LIGHT & PRO
ON LINE MAGAZINE
EVENT PUBLISHING &
BOOKING TOOL
THE SERENDIPITY
MACHINE
SOFTWARE SERVICES.

7. 2016 RESULTS
500.000 meeting- & co-work seats
divided in
125.000 social capital seats
375.000 paid seats
160+ locations, 24 countries
“To meet people that, like you, try to live their dream and
the feeling you are not alone in that process make me very
grateful to S2M for providing a platform where I can find that.”
Quote from Seats2meet Co-worker. Source: Research on S2m by Rotterdam School of Business.

8. 2017: COLLABORATION WILL BE THE KEY
TO OFFER THE ULTIMATE TRANSFORMATIVE EXPERIENCE
FOR OUR STAKEHOLDERS
unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015
2013-2015 Survey by the Erasmus University of Rotterdam.

9. …got a new job,
was invited for a new project
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:

11. location
1
location
2
location
3
GROWTH AS A LINEAR PATH:
GROW BIGGER, GROW MORE
location
1

12. 5000
6000
7000
8000
9000
4000
3000
NBR.
SEATS
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015 2016
LINEAR EXPANSION: RESULT IN ONE OF OUR LOCATIONS

13. people locations
Marketplace 1 Marketplace 2
PLATFORM AS A 2 SIDED MARKET PLACE:
-CONNECTED STAKEHOLDERS
-HUB & SPOKE LOCATION MODEL

14. COOLWORKSPACES.COM
FUNNEL…

15. LOCALS.SEATS2MEET.COM…..WORKSPACES AT PRIVATE HOMES
SEATS4SILENCE.SEATS2MEET.COM….RURAL AREAS
SUB BRANDS FOR ‘SPOKES’…

16. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS
ARE PARTICIPATING AS WELL…

17. COLLABORATION WILL BE THE KEY.
SERVICE ON THE FLOW
Right time, right moment
shared services…
INCUBATION FASE ACCELERATION FASE MATURITY
QUALITY
of MESH-NETWORK
TEAMING TO ‘GO’
collaboration software
& knowledge
TIME
KNOWLEDGE A LA CARTE
Smart matching of knowledge
and events, based on
personal and network growth.
SERENDIPITOUS ENVIRONMENT
‘Smart matching’

18. CO-WORKING SPACES
COLLABORATION SPACES
ECO SYSTEM FOR NETWORKED
SOCIAL ECONOMIC VALUE CREATION