Masterclass for Society30 community members: "people and the organization30". Utrecht, The Netherlands. June 2011.

1. MASTERCLASS SOCIETY30 JUNE 2011: ORGANIZATIONS & PEOPLE in SOCIETY30.

2. 12.000 + downloads 3.200 tradtioneelverkocht VALUE NETWORK 22 RETWEETS 19.000 CONTACTS

3. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. DEVELLOPMENT THE BOOK! 1.0 2.0 3.0 MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

4. SIMPLE, SMART, SHARING & SUSTAINABLE

5. THE MESH LONG SNOUT LONG TAIL HOOG LAAG VALUE NETWORKS HOOG LAAG OMZET PER KLANT WAARDE PER KLANT AANTAL KLANTEN AANTAL KLANTEN HOOG

6. KRACHT VAN HET NETWERK FYSIEKE OMVANG metcalfe SPELERS POSITIE stephenson RELEVANTIE granovetter BETROUWBAARHEID DUNBARS LAW

7. COMMUNITY OF INTREST: CONNECTING VALUE NETWORKS COMMUNITY OF PRACTISE: SHARING

8. COMMUNITY OF PURPOSE: COLLABORATION - VALUE NETWORK - MESHWORK - RESONANTIE NETWERK VALUE NETWORKS

10. simple

11. ZOMBIE BLOOPERS

12. ZOMBIE ECONOMY GOVERNMENT & PRODUCERS SCARCITY TO ABUNDANCE CONSUMER

13. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

14. ORGANIZATION3.0 KEY ELEMENTS CULTURE TRANSACTIONAL BUSINESS CONCEPT SOCIAL BUSINESS CONCEPT LEADERSHIP

15. VALUE CREATION THE NEW HOUSE OF INNOVATION PRAHALD & KRISHNAN 2008 Social structure of the firm N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to resources & talent Technicalarchitecture of the firm

16. ORGANIZATION30

17. VALUE NETWORKS

18. VALUE NETWORKS ORGANIZATION

19. ORGANIZATION30

20. VISIE VERBINDING VERMOGEN LEADERSHIP

21. ORGANIZATION30

22. COASE CEILING COASE CEILING

23. TOEGANG IS BELANRIJKER DAN BEZIT! BOUNDARYLESS: Geografisch Departementaal Functioneel ORGANIZATION30BOUNDARYLESS & CHAORDIC

24. MAKE CUSTOMERS AS SMART AS YOU ARE CONNECT CUSTOMERS TO CUSTOMERS ALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTS IMAGINE ALL CUSTOMERS AS YOUR EMPLOYEES Kevin Kelly DENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN… DENK IN ‘ROLLEN’ i.p.v. FUNCTIES ORGANIZATION30BOUNDARYLESS & CHAORDIC

25. ORGANIZATION30 DEVELOPMENT TRANSFORIUM

26. TRANSFORIUM ORGANIZATION30 DEVELOPMENT

27. KENNIS ORGANIZATION LEARNING

28. info + data info + data kennis info + data info + data kennis kennis VALUE NETWORKS kennis kennis ORGANIZATION

29. ACADEMIE ORGANIZATION LEARNING

30. ORGANIZATION30

31. storytelling COMMUNICATION TOOL TO ENGAGE STAKEHOLDERS, TO SHARE KNOWLEDGE, TO CREATE INVOLVEMENT AND INSPIRATION.

32. STORIES: - HOLLISTIC (TACID KNOWLEDGE + EMOTION) - PROVIDES CONTEXT - PROVIDES “LIVING EXAMPLE” - MEMORABLE - SENSE OF COMMUNITY & BUILDING RELATIONSHIPS - MOVE PEOPLE AWAY FROM LINEAR THINKING - INDIVIDUAL GROWTH - AUTHENTIC storytelling

33. STORYLINE

34. “BE TRUE TO YOURSELF” “BE WHAT YOU SAY YOU ARE TO OTHERS” Joseph Pine BRANDING30

35. “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…” Doug Daft, CEO Coca-Cola EEN STERK MERK: - HELPT JE TE DROMEN OVER JE SUCCES, - GEEFT KRACHT EN MACHT. - GEVOEL VAN SUPRIORITEIT. - MAAKT JE BIJZONDER EN SPECIAAL. - ZORGT VOOR BEWONDERING sustainable DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION: DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.

36. BRANDING: ALL YOU DO, TELL, WRITE, OR SHOW IS PART OF THE BRAND EXPERIENCE BRANDING

37. CORPORATE STORY  SOCIAL MEDIA  SOCIAL MEDIA STRATEGY?? SOCIAL MEDIA STRATEGY

38. JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”. MULTIVERSE

39. JOE PINE’S “INFINITE POSSIBILTIES”: CREATING VALUE AT THE DIGITAL FRONTIER TIME (linear) MATTER (atoms) MULTIVERSE NO-SPACE (virtual) SPACE (physical) NO-MATTER (no-atoms) NO-TIME (non-linear)

40. AUGMENTED VIRTUALITY REALITY JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”. REALITY AUGMENTED REALITY PHYSICAL VIRTUALITY MIRRORED VIRTUALITY WARPED REALITY ALTERNATE REALITY AUGMENTED VIRTUALITY VIRTUALITY PHYSICAL VIRTUALITY WARPED REALITY MIRRORED VIRTUALITY AUGMENTED REALITY MULTIVERSE VIRTUALITY ALTERNATE REALITY

41. METAVERSE REALITY AUGMENTED REALITY PHYSICAL VIRTUALITY MIRRORED VIRTUALITY

42. METAVERSE WARPED REALITY ALTERNATE REALITY AUGMENTED VIRTUALITY VIRTUALITY

43. V V V V V V V V V V V V V SOCIAL MEDIA STRATEGY V CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS DECENTRALIZE COMMUNICATION & MONITOR CONTENT CURATION

44. “THERE ARE: PEOPLE, THAT MAKE THINGS HAPPEN… PEOPLE, THAT NO LONGER WATCH THINGS NOT HAPPEN… PEOPLE, THAT WANT TO MAKE THE DIFFERENCE…” Ronald van den Hoff BACK TO THE FUTURE “THERE ARE: ORGANIZATIONS, THAT MAKE THINGS HAPPEN… ORGANIZATIONS, THAT WATCH THINGS HAPPEN… ORGANIZATIONS, THAT WONDER WHAT HAPPENED…” Peter F. Drucker

45. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

46. GLOBAL BRAIN METACORTEX connectivity of information 4.0 2.0 3.0 THE CLOUD artificial intelligence connectivity of people

47. DUURZAAM ORGANISCH OPEN DYNAMISCH ZELFSTUREND TRANSPARANT ZELFLEREND DELEN LOVEMARK AUTHENTIEK DESIGN

48. SIMPLE, SMART, SHARING & SUSTAINABLE

49. EMPLOYEE OF THE FUTURE* EFFICIENT-COST CONSCIOUS OPEN FOR CHANGE FOCUS ON THE CLIENT ENTREPRENEUR WELL INFORMED EAGER FOR NEW KNOWLEDGE FOCUS ON COOPERATION *delta lloydgroep, annual magazine 2006/2007 DESIGN

50. CULTURE. BOUNDARIES*: HORIZONTAL, VERTICAL, EXTERNAL, GEOGRAPIC RECOGNITION** RESPECT RECONCILIATION * ASHKENAS ** TROMPENAARS, HAMPTON-TURNER DESIGN

51. TIME (linear) MATTER (atoms) AUGMENTED VIRTUALITY REALITY MIRRORED VIRTUALITY AUGMENTED REALITY SPACE (physical) NO-SPACE (virtual) PHISICAL VIRTUALITY WARPED REALITY MULTIVERSE VIRTUALITY ALTERNATE REALITY NO-TIME (non-linear) NO-MATTER (no-atoms)

52. AUGMENTED VIRTUALITY REALITY MIRRORED VIRTUALITY AUGMENTED REALITY PHYSICAL VIRTUALITY WARPED REALITY VIRTUALITY ALTERNATE REALITY

53. AAN DE SLAG: DEFINITIE KRITISCHE SUCCES FACTOREN NODIG? SPELERS? ROLLEN? KENNIS & GELD NA AFLOOP (WELZIJNS)ZORG ONDERWIJS ZAKELIJKE DIENSTVERLENING SOCIAAL KAPITAAL EN ALTERNATIEVE WAARDESYSTEMEN VALUE NETWORKS

54. INTERDEPENDENTE ECONOMIE verbondenheid duurzaamheid wederkerigheid Domein van waardecreatie van de SOCIETY30 OVERHEID PRODUCENTEN CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTEN

55. REDISTRIBUTION MARKETS PRODUCT SERVICE SYSTEMS Business models COLLABORATIVE LIFESTYLE

56. break

57. GOOGLE MAX STRATEGY

58. GOOGLE MAX STRATEGY

59. GOOGLE MAX STRATEGY

60. SERENDIPITY UNEXPECTED RELEVANCE GOOGLE MAX STRATEGY

61. GOOGLE MAX STRATEGY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

62. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

64. CONTENT CURATION

65. sustainable

66. RECIPROCITY: GEVEN = ONTVANGEN SOCIALE STRUCTUUR ASYNCHRONE WEDERKERIGHEID WEGGEVEN: WEG=WEG sustainable

67. JoePine’s METAVERSE: REALITY AUGMENTED REALITY PHYSICAL VIRTUALITY MIRRORED VIRTUALITY WARPED REALITY ALTERNATE REALITY AUGMENTED VIRTUALITY VIRTUALITY Marco Derksen’s 7i MODEL: IDENTITY & IMAGE INTERNAL STAGE INSIGHTS & KNOWLEDGE INNOVATION INTERACTION INSPIRING NETWORK INSTRUMENTS MULTIVERSE Reality AugmentedRPhysicalVMirroredVWarpedRAlternateRAugmentedVVirtuality

68. REFERENTIAL INFLUENTIAL EXEPTIONAL authenticity ORIGINAL NATURAL

69. REFERENTIAL INFLUENTIAL EXEPTIONAL authenticity ORIGINAL NATURAL

70. REFERENTIAL INFLUENTIAL EXEPTIONAL authenticity ORIGINAL NATURAL

71. REFERENTIAL INFLUENTIAL EXEPTIONAL authenticity ORIGINAL NATURAL

72. REFERENTIAL INFLUENTIAL EXEPTIONAL authenticity ORIGINAL NATURAL

73. Marco Derksen’s 7i MODEL: IDENTITY & IMAGE INTERNAL STAGE INSIGHTS & KNOWLEDGE INNOVATION INTERACTION INSPIRING NETWORK INSTRUMENTS SOCIAL MEDIA STRATEGY