Thinking outside the Room- Future shape and trends of the global meetings industry

1. thinking outside the room future shape and trends of the world meetings industry Ruud Janssen Managing Director, ©TNOC Director International Board of Directors, MPI Meeting Professionals International ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

2. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Thursday, 19 August 2010

3. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Thursday, 19 August 2010

4. @ruudwjanssen Thursday, 19 August 2010

5. 1994 Thursday, 19 August 2010

6. Thursday, 19 August 2010

7. 2010 Thursday, 19 August 2010

8. time + integration = integrity live & virtual | emotion & efﬁciency | business & pleasure Thursday, 19 August 2010

9. macro-realities ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

10. focus on events Thursday, 19 August 2010

11. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

12. people are more connected...and are always on ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

13. and they are more mobile than ever... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

14. budget constraints ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

15. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing... Thursday, 19 August 2010

16. the perfect storm of 2009 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

17. RT @zappos: Airports closed due to volcanic ash. London conference guy says next big challenge isn't cloud computing, it's cloud commuting. Thursday, 19 August 2010

18. Eyjafjallajokull Thursday, 19 August 2010

20. Stuck in London Sunday night? attend TEDxVolcano Thursday, 19 August 2010

21. TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.ﬂickr.com/photos/tedconference/sets/72157623765155191/ Thursday, 19 August 2010

23. Corporate Social Responsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

24. What does all this mean? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

25. The good news… …about being in the spotlight ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13 Thursday, 19 August 2010

26. From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

30. Revenue and Jobs for Communities U.S. study concludes late 2010, France to follow Source: Canadian Economic Impact Study Thursday, 19 August 2010

31. 2009… The challenge to meetings Travel r Budget estrict ions c ontrols Skepticism over incentive travel Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

32. 2009… The challenge to meetings Travel r Budget epanies stricti co U .S. ntrols fSkepticism over ing c om ons 8 o 5% incentive travel pen d trave ls cut Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

33. 2010… Meetings seen as an essential business tool ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

34. Meetings don’t just look like this 22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

35. 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this... Thursday, 19 August 2010

36. 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this... Thursday, 19 August 2010

37. 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this. Thursday, 19 August 2010

38. The greatest opportunity for attendance growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

39. ...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

40. OMG! ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

41. Riveting talks by remarkable people, free to the world Launched in 1984 Apply and pay to speak Pay to watch live 2006: Posted videos 2008: 100 million views 2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

43. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen Thursday, 19 August 2010

44. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

45. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

46. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

49. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

51. INCLUDE MORE PEOPLE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

52. INCREASE INTERACTION Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

54. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010

56. Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

57. Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

71. Capture content on video Basic video editing on-site Engage virtual audience Engage live audience ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

72. Bandwidth Social media framework Set social media policies Set objectives and measure Community connectors ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

73. “Don’t be trapped by dogma - that is, living with the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

74. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

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