2. Is it?
âą Most people are self taught / taught by someone
self taught
âą Its made by Microsoft and its âcool to hate themâ
âą Itâs a âworkâ application
âą You donât know what you donât know
âą What version do you use?
âą There are 8+ ways to sum two cells together!
3. YES â 8+
âą A1 + B1
âą SUM(A1,B1)
âą SUM(A1:B1)
âą SUBTOTAL(A1:B1)
âą SUMIFâŠ
âą SUMIFSâŠ
âą SUM(OFFSETâŠ
âą SUMPRODUCT
And these are the ones that I could remember..
5. The Issue:
Spreadsheets are only useful in contextâŠ
How do I give you takeaways that will be actionable when you
go back to your office..
So here is 32+ Tips for Excel for
Marketers!
Iâve snuck in some extra tips at the end of the deck so check it
out on slideshare â links will be tweeted out after the event!
6. My Goal: Save everyone 5
mins a weekâŠ
~800 of you
Thatâs 67 hours a week
Thatâs 3.5k hours a year
At ÂŁ500 an hourâŠ
Thatâs ÂŁ1.7 MILLION
Youâre welcome!
9. Calculating Growth
Simple formula to remember growth % calculation
NEW / OLD - 1
Then format the cell as a % (percentage)
Eg.
546 Sales This year vs 410 sales last year
546 / 410 â 1 =
10. Calculating Growth
Simple formula to remember growth % calculation
NEW / OLD - 1
Then format the cell as a % (percentage)
Eg.
546 Sales This year vs 410 sales last year
546 / 410 â 1 =
15. Shortcut Keys
Shortcut
Action
CTRL + X
Cut
CTRL + C
Copy
CTRL + V
Paste
CTRL+arrow direction
Moves curser to end of data
Holding SHIFT
Highlights
Holding SHIFT + CTRL +
arrow direction
Highlights to end of data
CTRL + A
Highlights full section
F2
Edits current cell
16. Shortcut Keys (more)
Shortcut
Action
(hold) ALT then press E then
SâŠ
Paste Special
(as above) then V then Enter
Paste Special - Values
(as above) then T then Enter
Paste Special - Formats
(as above) then F then Enter
Paste Special - Formulas
CTRL + 1
Format Cell
CTRL + ; (semi colon)
Inserts todays date
ALT + =
Inserts SUM for column
25. Vlookup
âI have a table of data that I want to look up a value inâ
= VLOOKUP ( A10 , D1:E10 , 2
, FALSE )
âThe thing I want to look upâ
âthe list of things Iâm looking it up
againstâ
âin the lookup table â what column do
we want to bring backâ
âI donât want excel to give me the
closest answer â but the accurate
answerâ
26. Vlookup
âI have a table of data that I want to look up a value inâ
= VLOOKUP ( A10 , D1:E10 , 2 ,
FALSE )
âThe thing I want to look upâ
âthe list of things Iâm looking it up
againstâ
âin the lookup table â what column do
we want to bring backâ
âI donât want excel to give me the
closest answer â but the accurate
answerâ
27. Vlookup
âI have a table of data that I want to look up a value inâ
= VLOOKUP ( A10 , D1:E10 , 2 ,
FALSE )
âThe thing I want to look upâ
âthe list of things Iâm looking it up
againstâ
âin the lookup table â what column do
we want to bring backâ
âI donât want excel to give me the
closest answer â but the accurate
answerâ
28. âŠyou can also do
=HLOOKUP if the data is
formatted Horizontally
rather than Vertically
29. IF
âIf something is true, then do thisâŠotherwise do thatâ
= IF ( C3=âPPCâ , âPaid Mediaâ , âOtherâ )
âIs this true?â
âIf its true â do thisâ
âIf its false â do thisâ
30. IF
âIf something is true, then do thisâŠotherwise do thatâ
= IF ( C3=âPPCâ , âPaid Mediaâ , âOtherâ )
âIs this true?â
âIf its true â do thisâ
âIf its false â do thisâ
31. SUMIF
âCan I add up all values that match certain criteriaâ
= SUMIF ( A1:A40 , D4 , B1:B40 )
âThe list of thinks Iâm looking up againstâ
âthe thing Iâm looking upâ
âthe list of things to add when it
matchesâ
32. SUMIF
âCan I add up all values that match certain criteriaâ
= SUMIF ( A1:A40 , D4 , B1:B40 )
âThe list of thinks Iâm looking up againstâ
âthe thing Iâm looking upâ
âthe list of things to add when it
matchesâ
33. SUMIF
âCan I add up all values that match certain criteriaâ
= SUMIF ( A1:A40 , D4 , B1:B40 )
âThe list of thinks Iâm looking up againstâ
âthe thing Iâm looking upâ
âthe list of things to add when it
matchesâ
34. âŠyou can also do a
COUNTIF â which
counts the number of
values that match a
criteria
35. SUMIFS
âCan I add up all values that match certain MULTIPLE criteriaâ
= SUMIFS ( A1:A40 , B1:B40 , D1, C1:C40
, E1 )
âThe things I want to add upâ
âthe ranges of data to look up
againstâ
âthe things Iâm looking upâ
38. SUMIFS
âCan I add up all values that match certain MULTIPLE criteriaâ
= SUMIFS ( A1:A40 , B1:B40 , D1, C1:C40
, E1 )
âThe list of thinks Iâm looking up againstâ
âthe ranges of data to look up
againstâ
âthe things Iâm looking upâ
39. SUMIFS
âCan I add up all values that match certain MULTIPLE criteriaâ
= SUMIFS ( A1:A40 , B1:B40 , D1, C1:C40
, E1 )
âThe list of thinks Iâm looking up againstâ
âthe ranges of data to look up
againstâ
âthe things Iâm looking upâ
40. MATCH
âHow far down my data can I find this..â
= MATCH ( âA1005â , B3:38 , 0)
âThe thing Iâm looking forâ
âthe range of data to look up inâ
âI want it to be an exact matchâ
41. MATCH
âHow far down my data can I find this..â
= MATCH ( âA1005â , B3:38 , 0)
1
2
3
4
5
âThe thing Iâm looking forâ
âthe range of data to look up inâ
âI want it to be an exact matchâ
42. OFFSET
âI want the value that is 30 rows down, 40 columns acrossâ
= OFFSET ( A1 , 30 , 40 )
âWhere do I want to startâ
âhow many rowsâ
âhow many columnsâ
54. Addons to Excel
Sometimes Excel is not enough!
âą Powerpivot (if youâre using not using excel 2013)
âą SEO Tools
âą Excellent Analytics
âą Adobe Report Builder
âą Geoflow â looks exciting
âą ExTweets â pulls tweets in
âą SEOGadget for Excel
55. AND or/and OR
âI want both things to matchâ , âI want one of these things to matchâ
= AND ( C3=âPPCâ , c4=âPPCâ )
= OR ( C3=âSocialâ , c4=âPPCâ )
56. Using AND or OR in a IF
allows you to match
multiple criteriaâŠ
57. String Functions
Function
What it looks like
What it does
LEFT
=LEFT(A1,3)
Returns the first 3
characters
RIGHT
=RIGHT(A1,3)
Returns the last 3
characters
=MID(A1,3,3)
Returns 3 characters
starting at 3 characters
in
TRIM
=TRIM(A1)
Removes blank
characters (spaces) from
cell values
LEN
=LEN(A1)
How long is the string
CONCAT or &
=CONCAT(âfishâ,âcakeâ) or
âfishâ&âcakeâ
Joins two things
together
MID
58. Handy Date Functions
If A1 is todays dateâŠ.
What you want
Formula
Show the day of the week in 3
characters eg. Mon/Tue
=TEXT(A1,âdddâ)
First date of the week
=A1-WEEKDAY(A1)+1
First date of the year
=DATE(1,MONTH(A1),YEAR(A1))
Taking into consideration
working days
=WORKDAY(A1,7,0)
Translates date value into week
day number
=WEEKDAY(A1,2)
*be careful with weekdays â the number after the comma refers to the day the week
starts with (2 is Monday to Sunday)
59. Other Functions
Function
What it looks like
What it does
IFERROR
=IFERROR(A1/B1,0)
Instead of error message
returns a 0
UPPER
=UPPER(A1)
Changes the text value in
A1 to uppercase
LOWER
=LOWER(A1)
Changes the text value in
A1 to lowercase
PROPER
=PROPER(A1)
Changes the text value in
A1 to capitalisation at
the start of each word.
MAX
=MAX(A1:A10)
Provides the maximum
value in the range
=AVERAGE(A1:A10)
Calculates the mean
average of the range of
cells
AVERAGE
60. Excel does a
lot moreâŠ
If you have any questions please contact
me below
@therustybear
@stream20
www.russellmcathy.com
www.stream20.com