1. Social Media
Strategy
Jiyeon Juno Kim
Travel writer & photographer

2. Why use social
media
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3. Social Media Strategy
¡ Social media is not a billboard à it is a presidential
campaign (you need an audience)
¡ It is a free marketing tool
¡ Be active, be friendly, be honest, and be informative
¡ Personalize your brand
¡ Be consistent
¡ Set clear goals
¡ Make it easy to connect
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4. Social Media Strategy
HAVE FUN!
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5. What’s Out there
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6. Social Media Channels
¡ Twitter: Quick. Reach every follower. Easy to read.
¡ Facebook: Business marketing. Craftsmanship.
¡ Instagram: Visual marketing. Brand building. Powerful.
¡ Google+: Big potential. Broad reach.
¡ Pinterest: Brand building. Visual marketing. Sharing values.
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7. Twitter Strategy
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8. Twitter Strategy
¡ Key point: reach all followers, easy to use.
¡ Need to get followers
¡ Easy to: be an expert
¡ Twitter tool: makes it easier to interacting with followers
and maintaining multiple feeds
¡ e.g.) Hootsuite. Tweetdeck.
¡ Schedule important tweets
¡ Connect with other channels
¡ e.g.) Instagram, Facebook
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9. Twitter Strategy
¡ Always be online
¡ Use hashtag to build the brand
¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers
¡ Use the opportunity of media connection
¡ Create list
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10. Twitter Successful Case
¡ Use hashtag to build the brand
¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers
¡ Answering questions, sharing tweets from similar-
interested tweeps
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11. Twitter Successful Case
¡ Create list for an effective interaction
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12. Twitter Successful Case
¡ Maintain your feed with social media browser
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13. Facebook Strategy
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14. Facebook Strategy
¡ Key point: business marketing, wide range users
¡ Diversify updates: recommended links, photos,
questions, property promotion…
¡ Let people participate
¡ Use your craftsmanship
¡ Connecting FB to twitter is useful, but be careful
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Facebook Successful Case
¡ Diverse updates
¡ Fan participation

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Facebook Successful Case
¡ craftsmanship

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Facebook Successful Case
¡ Coverphoto

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¡ What you don’t
want to be

19. Instagram Strategy
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20. Instagram Strategy
¡ Be consistence
¡ Use hashtag wisely
¡ #Singapore #liveSingapore
¡ Listen to comments carefully
¡ Personalize your brand
¡ Most importantly – have fun!
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21. ¡ Connect to other social
media channels, but use
differently
¡ Visually set your brand
image
¡ Use your beautiful property
¡ Promote your support to
the art works
¡ Promote your special
event (e.g. movie Friday)
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Instagram Successful Case
¡ Location specific

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Instagram Successful Case
¡ Product specific

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Instagram Successful Case
¡ Follow a clear business goal

25. Pinterest Strategy
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26. Pinterest Strategy
¡ Set a clear goal that you want to achieve
¡ Be consistent
¡ Visualize your brand value
¡ Use vertical photos! (or a group of photos)
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Pinterest Successful Case
¡ Sharing your values

28. Blog Strategy
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29. Blog Strategy
¡ Set a clear goal
¡ Keep constant publishing schedule
¡ Publish, and make it easy to share
¡ Use social media updates for your blog
¡ Instagram photos, feedback from twitter…
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30. Contact
@RunawayJuno
http://facebook.com/runawayjuno
@RunawayJuno
http://pinterest.com/RunawayJuno
Jiyeon Juno Kim
Runawayjuno@RunawayJuno.com
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31. Contact
RunawayJuno.com
MasterTravelPhoto.com
OurTravelPicks.com
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