Storytelling and drawing combined for change are a potent mix. This presentation shows how and gives examples and pointers.

2. ruisoares@widesys.com
itilblues.wordpress.com
@rumagoso

4. ‘No, no! The adventures first,’
said the Gryphon in an impatient tone:
‘explanations take such a dreadful time.’

5. http://blog.bufferapp.com/great-customer-service-legendary
Power of stories

6. •
•
•
•
•
Powerpoint presentation
with
Boring Broca
boring
bullet
points
Wearisome
Wernicke
it hits only our language processing parts in the brain
Powerpoint bullets and the brain

7. But when we are being told a story…
the narrative activates also other parts of the brain
our brains experience the events of the story
Stories and the brain

8. Take the story as close to them as you can
Keep it brief and simple
Stimulate their senses
Describe the characters and settings
Adapting to your audience

9. Take the story as close to them as you can
Keep it brief and simple
Stimulate their senses
Describe the characters and settings
Adapting to your audience

11. People change when:
The road is clear
Their heart wants it
The situation changes
When do people change?

13. Once upon a time
Every Day
One day
Because of that
Because of that
Until finally
Pixar pitch – the formula

14. Once upon a time a widowed fish, named Marlin, who was
extremely protective of his only son, Nemo.
Every day Marlin warned Nemo of the ocean’s dangers and
implored him not to swim far away.
One day, in an act of defiance, Nemo ignores his father’s
warnings and swims into the open water.
Because of that, he is captured by a diver and ends up in the fish
tank of a dentist in Sydney.
Because of that, Marlin sets off on a journey to recover Nemo,
enlisting the help of other sea creatures along the way.
Until finally Marlin and Nemo find each other, reunite and learn
that love depends on trust.
Pixar pitch – Finding Nemo

17. Once upon a time

18. Every day…

19. One day…

20. Because of that…

21. Because of that…

22. IT rocks!
Until finally…

24. • The Phoenix Project,
by Gene Kim, Kevin Behr and George Spafford
– http://itrevolution.com/books/phoenix-project-devops-book/
• Effective Storytelling, by Barry McWillliams
– http://www.eldrbarry.net/roos/eest.htm
• Pixar’s 22 rules of storytelling, by Emma Coats
– http://aerogrammestudio.com/2013/03/07/pixars-22-rules-ofstorytelling/
• Unfolding the Napkin, by Dan Roam
– http://www.danroam.com/unfolding-the-napkin-is-available/
Resources

25. Take a story skeleton and fill it up with:
 your own new story
 your company's story
 a compelling story you want to share
Invite to action

27. BPMN is great to talk about business
processes
 It’s standard
 It’s a visual notation
 Implies no technical knowledge
The BPMN approach

28. The BPMN approach – storyfied?

29. Hygiene
& dressing up
breakfast
commuting
Hygiene
Going to office
dress suit
take bath
Wake
up
Going to customer
dress
kids
dress
jeans
The BPMN approach – Use life

31. Rob England
Antonio Valle
Salas
João Menino
Carlos Melo

32. Questions