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But before that, I’d like to go back to my own youth, early 70s, When asked in primary school to draw the future in the year 2000, we all
drew ﬂying cars, and +40 years later we still don’t have any of those. No-one could foresee the impact of computers, the internet, mobile
or biotech. Neither did we know how polluting the fossil-fuel economy was or would become.
Anyone knows this opening movie scene? Los Angeles 2019 - Release Date 1982 - Blade Runner. Even in Hollywood they don’t get the
future right… Predicting the future is not an easy task. In my work as a strategist, we usually look at 3-5 years ahead, maximum 10 but
looking 35 yrs ahead is way out there. Only few futurists would be right with predictions made today.
The Fifth Element was smarter and mentioned the story happened somewhere in the 23rd century
Aeromobil wants to have its ﬂying car on sale to customers by 2017
A recent crash during a test ﬂight - luckily no-one got hurt - suggests that the road to
selling the Aeromobil to consumers looks still quite far away.
We tend to forget how many pioneers risked or risk their lives inventing new machines and technology. We only remember the glorious who
succeeded unfortunately… Who remembers Alcock and Brown for example who made the ﬁrst transatlantic ﬂight in 1919 after a pause of the
competition during WWI? FYI their plane didn’t crash but just landed with its nose in the ground.
The pioneers of today are people like Betrand Piccard, co-founder and co-pilot of Solar Impulse, currently ﬂying across the globe with a
solar-powered plane. When asked whether solar energy would ever power mainstream aircrafts, his response was: “It would be crazy to
answer yes and stupid to answer no. Today we couldn’t have a solar-powered plane with 200 passengers. Maybe one day.”
And there’s more solar-powered ﬂying objects: Facebook is currently test ﬂying solar-powered drones in an attempt to increase internet
access. A pilotless plane with a wingspan bigger than a Boeing 737 but weighing less than a car has been tested over the UK. The solar-
powered drones are intended to be ﬂown for months without landing and will operate at altitudes of more than 60,000ft, far higher than
commercial airline ﬂights. The planes were developed by Ascenta, a Somerset-based company led by engineer Andrew Cox. It was
bought by Facebook in March 2014 for £12m.
Google has conﬁrmed that a prototype of its solar-powered drone designed to bring Internet service by air crashed earlier this month in
New Mexico. News of the unmanned Solara 50’s crash, happened on May 1 on a private test site outside of Albuquerque. It was reportedly
ﬂying at an altitude of 20,000 feet when it began to fall. No one was injured in the crash. The Solara 50, developed by Titan Aerospace, a
company Google bought last year, is Google’s second initiative to provide Internet via sky.
Rudy De Waele
Anyone recognises this city? It’s Detroit in its glory period.
By 1924, the Big 3 auto makers, General Motors, Ford and Chrysler were all formed and headquartered in Detroit and stayed
in the capital of car manufacturing for decades with a peak in production in the sixties creating prosperity for the Detroit
citizens. The Motown Record label founded in Detroit bloomed and sold more hit singles than any other record company
during that period.
Blue-collar workers poured into the cavernous auto plants of Detroit for generations, conﬁdent that a sturdy back and
strong work ethic would bring them a house, a car and economic security. It was a place where the American dream came
Rudy De Waele
And look how this area looks now… The plant was closed in November of 1982. Innovative ecosystems come and go… (and
leave their trash behind)…
Rudy De Waele
And why was that? No investments in future technology, no attention to the future of the workforce / no ethical core
values for the long term / and a polluted soil. The City of Detroit is seeking interested developers to renovate the site, but
as of yet there have been no takers. For just $300,000, you could own a slice of automotive history with a great view of
the city. But there’s a but…
Rudy De Waele
In 2004, the Michigan Department of Environmental Quality found “asbestos materials, lead waste, industrial equipment,
storage tanks, other solid / hazardous debris and wastes, and contaminated soils and concrete” in and around the plant.
Further studies found the presence of arsenic, beryllium, cadmium, chromium, cyanide, lead, mercury, nickel, silver,
thallium, and PCB’s. This cannot be repeated, we need to take care and responsibility of our society and business, as well
for future generations.
Even though Technology contributes increasingly towards a more sustainable future, the industry itself produces a lot of
waste, especially from desktop PCs and printers. Where do we dump most of this stuff? In Ghana and Togo, for example.
Luckily we have innovators and entrepreneurs like Kodjo Afate Gnikou who spend time recycling the valuable parts of the
waste and create his $100 US 3D printer W.AFATE, which is largely made of e-waste, in Lome, Togo on May 31, 2013.
This is the view for a surfer in a remote bay in Java, Indonesia… Local residents, without infrastructure for waste disposal,
discard waste directly into streams and rivers.
90 % of the world's goods are transported by ship. The shipping industry burns 300 million tons of bunker fuel per year. To date these
include sulfur dioxide (SOx), oxides of nitrogen (NOx), carbon monoxide (CO) and Particulate Matter (PM).
Even our oil and natural gas is shipped largely through these extremely dirty ships that go virtually unregulated.
- Ships generate 15 to 30 percent of the world's smog-forming emissions.
- Bunker fuel burned by ships is 1,000 x dirtier than diesel used by trucks & buses.
- A single ship coming into harbor produces the smog-forming emissions of 350,000 new cars.
- More than one in 10 children has asthma in the world's biggest port cities.
- Researches are finding that the black soot from ship smokestacks settle on polar ice sheets and help cause melting.
Most of the area’s of disruption in technology in the near future have one common denominator: it’s Sustainability, it’s the
Soul of Technology.
New materials, such as Graphene have many extraordinary properties and potential. It is about 200 times stronger than
steel by weight, conducts heat and electricity with great efﬁciency and is nearly transparent. If commercially viable and
better adapted, graphene has the potential to reshape the world we live in. Some of the ways graphene could extend the
longevity of products are ﬂexible smart cards, updatable foldable newspaper (yes, the Harry Potter one!), better electric car
batteries, indestructible smart phones and solar panels for example.
Optalysys, based in Cambridge (UK), is developing optical high performance computing hardware that uses light, rather
than electricity, at a fraction of the cost and energy consumption.
Sustainability - The Soul of Technology / Rudy de Waele @ TVC2015 / #shift2020
Sustainable energy and public facilities make the Copenhagen International School a model for future campus-city interplay.
Composing the building’s facade will be a sequin-like array of 12,000 solar panels to generate more than half of the school’s
annual electricity. The new North Harbour building will be Copenhagen’s largest school, and will accommodate 1,200
students and 280 employees.
Microgrid living will become more and more independent and we’ll move to more sustainable energy solutions with the
possibility to go totally off-grid and produce a positive energy output (BEPOS) producing more energy than we consume,
in other words, we can make money producing energy.
Rudy De Waele
Slovakian ﬁrm Nice Architects has built an egg-shaped “Ecocapsule” that runs entirely on solar and wind energy, allowing
its dweller(s) to live both literally, and ﬁguratively, off the grid – rent- and electric-bill free – globally. It merges an energy
efﬁcient shape, compact volume and off-grid capabilities with the luxuries of a warm bed, running water and a hot meal.
Even though small in size, each Ecocapsule comfortably houses two adults. Its efﬁcient spatial layout allows you to enjoy
convenience of household facilities in off-grid conditions. Built-in kitchenette with running water, toilet and hot shower are
luxuries of a hotel room that are now also available in wilderness. Plenty of storage space also ﬁts all your sport or research
Rudy De Waele
Despite its small form each Ecocapsule is ﬁtted with all essentials necessary for a comfortable prolonged stay without a
need to recharge or re-supply. Ecocapsule is powered by a built-in wind turbine complemented with an array of solar cells.
Dual power system and a high-capacity battery ensures that you will have enough power during periods of reduced solar or
wind activity. Spherical shape is optimized for the collection of rainwater and dew and the built-in water ﬁlters allow you to
utilize any water source.
SOLARKIOSK enables and empowers the sustainable economic development of Base-of-the-Pyramid (BoP) communities
worldwide through the provision of clean energy services, quality products and sustainable solutions. SOLARKIOSK has
pioneered and scaled up a solar-powered technology design and an inclusive business model that are tailored for the
speciﬁc needs of BoP communities. It includes local entrepreneurs as franchise partners who provide clean energy services,
affordable solar products and quality consumer goods.
Earlier this year, Apple invested $850 million in a solar power plant through a partnership with First Solar, one of the US largest
photovoltaic (PV) manufacturers and provider of utility-scale PV plants. Through a 25-year purchasing agreement, Apple will get
130MW (megawatts, or million watts) from the new California Flats Solar Project — enough to power all of their retail facilities
and their HQ in the US. Apple has continued its high proﬁle renewable energy push, investing in two Chinese solar farms
boasting 40MW of new capacity.
Many startups are installing solar-powered solutions in emerging nations, powring mobile phones and electricity tools and
often leapfrogging governments and electric companies with proﬁtable long-term business models for everyone in the
value-chain using sms.
Towards the eventual open-source Energy Internet where everything will be connected, producing energy at the same time, redistributing the
positive energy output back into the network providing energy on a global scale, in a later stage adding solar-powered transportation to the
network. I’d like to close this presentation by showing this video from from Growing Underground, based on the Third Industrial Revolution by
Jeremy Rifkin - https://www.youtube.com/watch?v=ES0o8TpF8uU
Contact me @mtrends / firstname.lastname@example.org
We are in power to design our own future. So, let’s make sure we all embed cleantech and sustainability into our actions, our
startups or companies, and the products we build. Thanks for your attention.
Empowering Purposeful Innovation for a Sustainable Future