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F R E S HNESS QUOTIENT 
TAKING THE MUNDANITY OUT OF MEDIA PLANNING 
A Planners Perspective
PLAN AHEAD.. 
Is important to have a smoothly run media activation. 
Don't wait for the brief. Document 
ideas that come i...
Brand Leadership 
Think LEADERSHIP for the brand. 
The media activation program should 
showcase the brand as a leader in ...
TECHNOLOGY 
It is important 
understand how things 
work they way they 
do. At least at a basic 
level.
Hudle Up 
Partners LOVE to be treated like 
partners, not Vendors. Do a periodic 
brand ideation meet/ knowledge share 
se...
LASTLY...Love what you do. 
If not, it shows in the quality 
your work. 
Your time is limited, 
so don't waste it living 
...
So again, Think Fresh 
RUBYOM@GMAIL.COM 
WWW.TWITTER.COM/RUBYOM
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5 Tips for retaining Freshness in Media Planning

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Dealing with numbers and talkative sales guys all day long can be boring! Here are 5 tips for all newbies in media planning...also for those experienced who want to be reminded.
I am happy to add on more to the list and hear more from you:)

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5 Tips for retaining Freshness in Media Planning

  1. 1. F R E S HNESS QUOTIENT TAKING THE MUNDANITY OUT OF MEDIA PLANNING A Planners Perspective
  2. 2. PLAN AHEAD.. Is important to have a smoothly run media activation. Don't wait for the brief. Document ideas that come into your head as and when they do. Stay Relaxed. Stay Patient. Every well planned idea sees the day of light
  3. 3. Brand Leadership Think LEADERSHIP for the brand. The media activation program should showcase the brand as a leader in its own right.. EVERY SINGLE TIME.
  4. 4. TECHNOLOGY It is important understand how things work they way they do. At least at a basic level.
  5. 5. Hudle Up Partners LOVE to be treated like partners, not Vendors. Do a periodic brand ideation meet/ knowledge share session. Help them grow as professionals. After all its a win- win situation.
  6. 6. LASTLY...Love what you do. If not, it shows in the quality your work. Your time is limited, so don't waste it living someone else's life. S T E V E J O B S
  7. 7. So again, Think Fresh RUBYOM@GMAIL.COM WWW.TWITTER.COM/RUBYOM

Dealing with numbers and talkative sales guys all day long can be boring! Here are 5 tips for all newbies in media planning...also for those experienced who want to be reminded. I am happy to add on more to the list and hear more from you:)

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