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Profesiones y organigramas en Social Media

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Presentación para la ponencia "Perspectivas profesionales en Social Media" realizada en Octubre de 2012 en la Universidade de A Coruña. Define ocho perfiles profesionales en medios sociales y siete posibles organigramas detallados por frecuencia estimada, tipo de empresa y tipo de gestión (si externo o interno).

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Profesiones y organigramas en Social Media

  1. 1. @rubenbastonSocial Media Directorde @elogia_net Profesiones en Social Media 2 de Octubre de 2012
  2. 2. 1. Community Manager Ejecuta la estrategia de contenidos digitales. Crea y promueve los contenidos Gestiona y dinamiza la conversación Escucha y cuida la reputación de la empresa En empresas pequeñas, también crea la estrategia y mide su implementaciónhttp://www.flickr.com/photos/myheimu/7995642091/
  3. 3. 2. Social Media Manager Coordina a los Planifica y gestiona Community Managers procesos más allá de los contenidos: anuncios Vigila la implementación sociales, desarrollos sociales Calendariza y contribuye a la generación de la Suele existir solo en caso estrategia de que haya más de un Community Managerhttp://www.flickr.com/photos/myheimu/7995643041/
  4. 4. 3. Social Media Strategist Especialista en la creación de estrategias Interpreta informes Suele ser un externo y objetivos para (agencia, consultor, adaptarlos a la asesor). estrategia y De no existir, sus optimizar su labores las ejerce el implementación Social Media Manager o, en su defecto, el Community Managerhttp://www.flickr.com/photos/myheimu/7995649360/
  5. 5. 4. Social Media Analyst Perfil técnico Acumulación e interpretación de métricas Identificador de requerimientos técnicos para planificaciones y desarrollos sociales Solo presente en proyectos grandes. En su ausencia, sus tareas las asume el Social Media Manager o, en su defecto, el Community Managerhttp://www.flickr.com/photos/myheimu/8000146483/
  6. 6. 5. Social Media Developer En empresas pequeñas, esto se externaliza y lo gestiona SM Manager o, de no haberlo, Community Manager Programador con alto conocimiento de las API’s sociales Contribuye en modos de optimizar el carácter social de los proyectoshttp://www.flickr.com/photos/myheimu/8000146159/
  7. 7. 6. Social Media Public Relations Especializado en promover contenidos fuera de los canales propios Suele externalizarse a agencia especializada, para campañas concretashttp://www.flickr.com/photos/myheimu/8000146797/
  8. 8. 7. Social Media SEO Experto en SEO aplicado en medios sociales Relevante sobre todo en campañas de reputación online Suele externalizarse a profesional SEO, que asesore a Community managerhttp://www.flickr.com/photos/myheimu/8000144444/
  9. 9. 8. Content Curator Selector y organizador de información relevante Cualidad necesaria en los Community managers Solo existente como profesional específico en grandes proyectoshttp://www.flickr.com/photos/myheimu/8000134181/
  10. 10. Organigrama multinacional “pro” Social Media Director SM Strategist SM Manager Content SM Analyst Curator SM SM Public Developer Relations SM SEO Community Community Community Community Manager D Manager A Manager B Manager C Frecuencia* 0,01%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  11. 11. Organigrama multinacional Director de Comunicación SM Strategist externo SM Manager/Anal yst/SEO SM Public SM Developer Relations externo externo Community Community Community Community Manager/Curat Manager/Curat Manager/Curat Manager/Curat or D or A or B or C Frecuencia* 0,99%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  12. 12. Organigrama gran empresa Director de Comunicación SM Manager/Strategist SM Developer externo SM Public Relations externo Frecuencia* Community Manager/Content Curator/Analyst/SEO 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  13. 13. Organigramas startup Director de Comunicación/SM Manager/Strategist Community Manager/Content Curator/Analyst/PR/SEO (externo o interno) Frecuencia* SM Developer externo 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  14. 14. Organigrama “adaptativo” Director de Comunicación/SM Manager SM Strategist/Analyst externo/ Community Manager/Curator (externo o interno) Frecuencia* SM Developer externo SM Public Relations externo 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  15. 15. Organigramas pyme “pro” Director de Comunicación/CEO/SM Manager Community Manager/SM Strategist/Curator/Analyst/PR (externo o interno) Frecuencia* SM Developer externo 30%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  16. 16. Organigrama pyme Director de Comunicación/CEO/SM Manager Community Manager/SM Strategist/Curator/Analyst/PR/Developer (externo, interno full time o interno con otras funciones) Frecuencia* 39%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  17. 17. Cómo Freelance Agencia Empresa (tiempo parcial) Empresa (full time)http://www.flickr.com/photos/myheimu/8000151612/
  18. 18. Perfil actitudinal Formación constante Innovación constante Marca personal Creatividadhttp://www.flickr.com/photos/myheimu/8000138696/
  19. 19. @rubenbastonSocial Media Directorde @elogia_net Gracias y… hablemos!

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