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TOM C. ABRAHAM
DIRECTOR
“We Understand
TSR Processing
The Best”
Know Your Supplier
Rubber Machinery
& Accessories
MM
RUBBER Rubber
Machinery
World
Special Edition
If you are into rubber sourcing, you already know that
introduction of Technically Specified Rubber (TSR) has
standardized the rubber grading (as compared to RSS)
and simplified procurement for buyers. Depending on
the origin, you get Standard Malaysian Rubber (SMR),
Standard Thai Rubber (STR), Standard Indonesian
Rubber (SIR), Standard Sri Lanka Rubber (SSR),
Standard Vietnam Rubber (SVR), Indian Standard
Natural Rubber (ISNR), etc.
Setting up a TSR production line demands an uniquely
different series of main and allied machinery lines
(starting with cup/crumb rubber to bales from stacked
rubber sheets). More importantly, you need an expert
to guide you well.
At Rubber Machinery World, our effort to bring you
information on a equipment supplier’s Competency,
Capacity, Commitment, Communication, Technology,
Market Presence, Culture and other details that you
seek; continues with this advertorial of ‘Know Your
Supplier’.
In this edition, we bring you an exclusive interview with
Tom C. Abraham, Director of ‘Hevea Engineering Works
Pvt. Ltd. HEW is a two-decade old Indian Company that
is fast building on its reputation and expertise of very
strong pre-sales consulting, customized machinery design
and post-sales support for Turnkey TSR processing. Also,
for your comprehensive information we included a box,
adjacent to pictures, explaining the utility of each
machinery in a TSR processing line.
As always, I welcome your feedback on
rubbermachineryworld@gmail.com.
Best Regards
Prasanth Warrier
| Editor’s Note |
Turnkey TSR Processing Experts
Setting up a TSR
production line
demands a uniquely
different series of
main and allied
machinery...and an
expert guidance.
3
rubbermachineri
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Know Your Supplier | JAN 2016
(Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber
Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data)
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS | AT A GLANCE
4
1996
Start of a New Vision
Few Milestones
Started in
1996
Comprehensive
Range of TSR
Machinery
TURNKEY
Consulting
& Supply
150+
Equipment
Supplied
22+
Major Projects
With Branded
Customers
HQ
Pala, Kerala
India
6 Months
Avg Delivery
Lead Time
90%
Repeat
Customers
Innovations
Design to
Manufacture
Serving
TSR Processing
Industry
1999
First Export
to Srilanka
2005
Factory Expansion
& Modernization
2007
First Turnkey TSR Project
in North-East India
2015
Expanding Range Of
Machinery & Exports
to other Global
Markets.
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
5
is into Design,Hevea Engineering Works Pvt Ltd.
Manufacturing, Supply, Installation, Commissioning
and Service of machinery for TSR Processing and
Rubber Moulded Goods Industry since 1996 with a
glowing reputation in India and overseas.
We understand from our conversation with Tom C
Abraham, Director that in the last decade they have
secured landmark orders for Turnkey Projects and is
fast expanding into rubber processing machinery too.
Hevea Engineering Works has carved a
distinct identity for TSR processing
machinery. What are the challenges that
you face these days?
The TSR processing industry is feeling a
slowdown because of the slump in the
international rubber market. In the Indian
context, because of the drop in rubber
prices, there is a reduction in the rubber
production. Factoring this, in addition to
the current lower demand for TSR makes
it a difficult period for the newcomers.
However, this is a temporary situation, as
rubber being a green product will regain
its lost demand in a short period of time.
What are the major strengths of Hevea
Engineering Works? How do you add
value to TSR equipment buyers?
We have established a strong base in TSR
processing machinery in last 20 yrs. We
understand the complete TSR value chain
– right from cup rubber to final usage. This
gives us the unique perspective to
recommend the right solution to our
customers. The 'solution' can vary from as
basic (though important) as consulting on
plant layout and design to supply of
customized machinery for TSR processing.
For example, you would benefit from
different designs for a DRC of 45% as
compared to DRC of 80%. Again machinery
varies for latex processing, field coagulum,
or RSS reprocessing. We understand TSR
best. We improve our designs regularly
based on other customers' feedback.
Additionally, at our own production facility,
we test our products. This means when
customers buy from us, they can be assured
of machinery that is improved in design,
are user-friendly and has low maintenance.
Competitive pricing is another big strength
with us because we control the design and
manufacturing in-house.
We understand the complete
TSR value chain – right from
cup rubber to final usage.
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
SLAB CUTTER
This machinery is
designed as an
extremely rugged
and efficient size
reduction
equipment. First
machine in your
process line, this
slab cutter is used
for initial break-up
of cup lump and
rubber blocks for
mixing/processing.
How has been your experience so far in
this industry? Could you share a few
highs & lows?
I would say we have had a fairly mixed
experience so far. For example, we have
been accepted by the Indian and Sri
Lankan TSR processing industry
whole-heartedly because of the good
quality of machinery and the technical
support we offer. In 2007, we got the
opportunity to set up the first TSR
processing factory in North-East India.
The technical consultancy cell of Rubber
Board of India recognized our competency
to deliver right from our inception. And
we executed quite a few projects
successfully. In the recent period, the
slump in the industry has reduced the
number of turnkey projects and this has
affected us too. But then, I would attribute
this to something that is definitely not in
our immediate control. On the positive
front, this slump allowed us to focus on
other sectors, such as moulded goods,
rubber compounding etc.
Purchasing machinery is a major
investment for most buyers and they
would need technical inputs and
customization. What level of pre-sales
support does HEW offer?
As I mentioned, our expertise in TSR
processing machinery is built over last 20
years. When I look back, we have achieved
this both from our acquired knowledge of
the industry and our personal experiences.
Today, we understand the complete TSR
value chain – right from cup rubber to final
usage. At our sister companies, we regularly
purchase and upgrade rubber processing
machinery. So we understand the pain of an
equipment buyer or project investor. We
HEW has been accepted by the
Indian and Sri Lankan TSR
processing industry whole-
heartedly because of the good
quality of machinery and the
technical support we offer.
HEW Make Slab Cutter
Capacity:
1 T/hr - 3 T/hr
6
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
PRE BREAKER
This machinery
is designed for
next stage size
reduction and
pre cleaning
after slab
cutter and
before creper
mills.
use our knowledge, experience and
expertise to recommend the right
solution to our customers. Depending on
the customer requirement, we undertake
the site selection/planning, layout design,
machinery selection and a detailed cost
estimate. We also help in providing
electrical data, water requirements,
Effluent Treatment etc. In short, we
extend every technical input and
practical recommendation required to
help our customers take a wise decision
on his machinery investment, save initial
time and money thus reducing project
execution time.
It's important to mention here that
customers who have consulted us from
the initial project stages have benefited
and returned to us. Infact, 90% of our
sales in last 3 years are from repeat
buyers or referrals. And I personally think,
our pre-sales inputs, high quality of
machinery at a competitive price and after-
sales support has been crucial in building a
strong base of satisfied customer base in
India and Srilanka.
I see that you have a vast range of
equipment for TSR industry. So, what
products and services can a prospective
buyer expect when they come to you?
TSR Processing machinery selection can be
complex for a new entrant while established
processors understand the nuances well.
This is because depending on the nature of
the raw material (for example latex
processing, field coagulum, RSS reprocessing,
etc) the machinery design, usage and
functionality vary. At HEW, we understand
the TSR value chain comprehensively. This
means when a prospective buyer comes to
us he could discuss his requirement of main
TSR Processing Main Machinery like Slab
Cutter, Pre-Breaker, Hammer Mill, Creper,
Shredder, Dryer, Hydraulic Press together
with the supporting machinery Conveyor,
We understand the pain of
an equipment buyer or
project investor. We use our
knowledge, experience and
expertise to recommend the
right solutions.
HEW Make Pre Breaker
Capacity:
1 T/hr - 3 T/hr
8
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
CREPER
With special
groovings on
the rollers, this
machinery is
designed to cut
and shear the
rubber after
pre cleaning.
Size reduction
of thick blankets
of crumb rubber
crepes, enhances
better drying
after dryer.
Grab Bucket, Crumb Filling Station, Bucket
Elevator, Scrubber, Metal detector, etc. For
new projects, we recommend that buyer
involves us from start like site selection/
planning, layout design, machinery
selection and a detailed cost estimate. We
also help in providing electrical data,
water requirements, Effluent Treatment
etc. This is highly advantageous for the
customers, as it saves a lot of initial time
and money, and also greatly reduces the
project execution time.
Lately we have diversified into rubber
moulding machinery like intermix,
kneader and moulding presses. An
existing user can discuss with us his
reconditioning or service requirements in
these ranges of machinery. Summarizing, our
endeavor is to provide quality machinery at a
competitive price and continue building our
list of satisfied customers in India and abroad
In your range, which are your fast moving
products and in which sector? Which
machinery of yours have larger sales?
As a specialist in setting up of turnkey TSR
Processing Plant, I think it is difficult to
narrow down. This is also because a TSR
plant is often a one-time setup. Unless there
is a capacity increase, or layout changes for
automation, the core machinery don't change.
What changes is the incremental requirement
of individual machinery like a rubber creper.
So depending on the projects we bag, the
ratio of individual machinery supplies change
from one year to the next. However, I see that
moulds for dry rubber goods are fast moving
now a days.
For new projects, we
recommend that buyer
involves us from start.
HEW Make Creper
Capacity:
0.5 - 2 T/hr
9
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
10
At HEW, we understand the TSR value chain
comprehensively. For new projects, we recommend
that buyer involves us from start like site selection
/planning, layout design, machinery selection and
a detailed cost estimate.
Competencies
• Design, Manufacturing, Supply, Installation & Commissioning
of NEW TSR Processing Machinery & Rubber Moulded Goods
Industry.
• Comprehensive understanding of the TSR Supply Chain from
Cup Latex to Final usage in rubber goods production.
• In-house design capabilities and engineering infrastructure
for custom-manufacturing of machinery as per customer
requirement.
• Reconditioning of Used Rubber Machinery like Intermix,
Kneader & Moulding Press.
I understand Hevea Engineering Works
offer turnkey solutions for TSR industry
– Could you elaborate? How successful
is this concept in the TSR industry
today? Do customers seek this level of
involvement in their projects?
Yes, turnkey solution for TSR Industry is
our forte. We have carefully built this core
competence over last 20 years through a
mix of our acquired knowledge of the
industry and our personal experiences.
Today, we understand the complete TSR
value chain best – right from cup rubber
to final usage. Hence when you refer a
buyer to us, we take great care to
recommend the right solution. This
depends on his raw material needs of
latex processing, field coagulum, or RSS
reprocessing. Our turnkey consulting
allows him to select the project site
carefully, plan effectively his raw material
movement, conveyor design and layout,
effluent treatment, location specific
design to suit the topography of the area,
machinery selection, electrical data, water
requirements etc for a required production
volume. I think this level of pre-sales
support and right technical guidance is
extremely important especially for
customers from emerging markets like the
North East India, African countries, etc. I
have also seen that buyers prefer turnkey
solutions. Our turnkey involvement helps
customers take a wise decision on their
machinery investment, save initial time
and money that also greatly reduces their
project execution time. And we work with
Government Plantations, Large growers,
Traders as well as small holders who are
interested in setting up TSR production
units.
Our Turnkey involvement helps
customers take a wise decision
on their machinery investment,
save initial time and money,
that also greatly reduces their
project execution time.
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
HAMMER MILL
This machinery
is designed to
cut and clean
the rubber in
the inter-
mediate/ final
stage.
HEW Make Hammer Mill
Capacity:
1 T/hr - 2 T/hr
11
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
We are committed to provide
cost effective products and
services with planned quality,
reflected by customer's
confidence achieved through
innovation and continual
improvement by involving
all our employees.
MANAGEMENT MISSION
Strong Visionary Leadership of Directors:
Joseph M. Kallivayalil (Left), Sebastian P. George (Right) and Tom C. Abraham (Above)
12
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Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
SHREDDER
This machinery is
used in breaking
and washing
natural slab rubber,
for size reduction
in intermediate/
final stage of crumb
rubber and
pre-cleaning.
In TSR industry, the emphasis is on
enhancing the process efficiency and
reducing the energy consumption. How
do your solutions help your buyers?
This is interesting because enhancing process
efficiency and reducing energy consumption
is important for all industries, especially TSR.
We have studied the complete supply chain
from cup rubber to TSR bales in our last 20
years and put in our learning to benefit our
customers. Earlier, the TSR production line
used to be highly labor oriented, and
dependent on skilled workers. With the
introduction of automation, many processes
could be standardized and made less labor
oriented. At HEW, we have innovative
products such as the grab bucket that feeds
the rubber, even big lumps - which was not
possible with the traditional bucket elevators,
from the soaking tank to the first machine.
Dryers supported with Gasifiers/CNG,
reduce the energy cost. Again, we have
designed our Dryer to minimize the heat
loss, yielding greatly reduced fuel
consumption. Another example, our
crepers, pre-breakers etc have been
redesigned to greatly reduce maintenance
schedules and costs. The increased
machinery uptime influences the
efficiency significantly.
Could you throw some light on how do
you compete technologically for your
products and service offerings?
Hevea Engineering Works has been
designing and manufacturing TSR
processing machinery since 1995. Shortly
thereafter we did our first export to
Srilanka. Since then, we have been
building on our strengths of delivering
high quality product at competitive
pricing, leveraging in-house design and
engineering capabilities to customize and
With automation, many
processes could be standardized
and made less labor oriented.
HEW Make Shredder
Capacity:
1 T/hr - 3 T/hr
14
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
DRYER
This machinery is used for drying the
final rubber granules.
with installations at over 25 locations; we
have a strong base of satisfied and repeat
customers. In 2007, we also set up the first
TSR processing factory in North-East India
for our customer. Our expertise in TSR
processing machinery is built both from our
acquired knowledge of the industry and our
personal experiences. We have designed our
Dryer to minimize the heat loss, yielding
greatly reduced fuel consumption. Another
example - our crepers, pre-breakers etc have
been redesigned to greatly reduce
maintenance schedules and costs. The
increased machinery uptime influences the
efficiency significantly. Today, I think we
stand very strong on pre-sales consulting,
customized machinery design, operator
training and post-sales support.
If you are looking for highest Return-On-
Investment with the quickest payback
period, our competitively priced
machinery is the right product range.
What are your manufacturing
infrastructure and capabilities? Can a
potential buyer look at a long-term
partnership with you for their flexible
as well as scalable requirements?
Our workshop in Pala, Kerala is well
equipped Haas VF6 CNC Machine, BFW
CNC Radial drilling machines as well as
the conventional machines such as
lathes, planers etc. From light duty to
heavy duty machining, we do 100% of the
fabrication in-house. Our raw material
vendors are high quality suppliers to other
reputed companies as well. And these guys
have been with us for a long time ensuring
we get quality supplies. We have the space
If you are looking for highest
RoI with the quickest payback
period, our competitively
priced machinery is the right
product range.
HEW Make Dryer Capacity:
0.5 T/hr - 3 T/hr
15
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
HYDRAULIC PRESS
This specially
designed press for
high efficiency and
effortless baling of
dried rubber into
bale form.
(33.5 - 35 Kg/Bale)
and resources to conduct
trials after assembly of
the machinery. Further,
we continuously work on
feedbacks to improve our
design. All of this position
Hevea Engineering Works
as a trusted quality
manufacturer of TSR
processing machinery. So, even if you have
a single equipment requirement or turnkey
machinery requirement, we can deliver.
It's significant to note that most of our
major customers are repeat buyers, and
have been with us since they started
partnering with us.
How do you ensure that you deliver high
quality solutions and services to your
customer? What processes and
certifications do you have in place to
ensure consistency of quality/meeting
deadlines?
Hevea Engineering Works is a ISO 9001:
2008 Certified company since 2004. We
source raw materials from trusted vendors
who have been partnering us since long.
Our workshop in Pala, Kerala is well
equipped the latest CNC machines as well as
the conventional machines such as lathes,
planers etc. We do 100% of the fabrication
in-house and are thus able to control the
end-to-end quality. We buy motor,
gearboxes, drives and control only from
reputed brands. We have our own
production facility to test our machinery as
well. All of these ensure that we continue to
be a trusted quality manufacturer of TSR
processing machinery.
Our workshop in Pala, Kerala
is well equipped with radial
CNC drilling machines as well
as the conventional machines
such as lathes, planers etc.
HEW Make Baling Press
(Single chamber)
Capacity: 100 T
with output of
40 to 50 Bale/Hr.
16
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
Do your products demand after-sales
service? If yes, when a customer places
a service request, how do you handle the
situation? And what is the average turn
-around-time (TAT) for your personnel to
respond and resolve?
Yes, because the equipments are subject to
wear and tear. We send out technical
representatives for handle the service. To
respond - 1 week typical, resolve - based
on the nature of the problem.
Is Precision and Automation a key
requirement in TSR processing industry?
Are your solutions on machinery meeting
this requirements in both domestic and
export markets? Can you share a few
examples?
Automation is a key requirement. Precision
is equivalent to getting the best quality
output from the available raw material.
Using better machinery certainly helps in
the final quality, but in this industry, the
raw material quality is the main driver.
Automation to reduce labor cost and to
ensure the process practices are followed
perfectly. We have studied the complete
supply chain from cup rubber to TSR bales
in our last 20 years and put in our learning
to benefit our customers. Earlier, the TSR
production line used to be highly labor
oriented, and dependent on skilled workers.
With the introduction of automation, many
processes could be standardized and made
less labor oriented. At HEW, we have
innovative products such as the grab bucket
that feeds the rubber, even big lumps -which
was not possible with the traditional bucket
elevators, from the soaking tank to the first
machine. Dryers supported with Gasifiers/
CNG, reduce the energy cost. Again, we have
designed our Dryer to minimize the heat
loss, yielding greatly reduced fuel
consumption. Another example, our crepers,
pre-breakers etc have been redesigned to
greatly reduce maintenance schedules and
costs. The increased machinery uptime
influences the efficiency significantly.
HEW Make
Bucket Elevator
We have put in our 20 years
of learning to benefit our
customers.
17
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
Our endeavor is to provide quality
machinery at a competitive price
and continue building our list of
satisfied customers.
Product Range
• TSR Processing Main Machinery
1. Slab Cutter
2. Pre-Breaker
3. Hammer Mill
4. Creper
5. Shredder
6. Dryer
7. Hydraulic Press
• Moulds for rubber products
• Turnkey Consulting for setting up
TSR Processing plant: Design, Layout,
Supply of Machinery and Support.
• TSR Processing Supporting
Machinery
1. Conveyor
2. Grab Bucket
3. Crumb Filling Station
4. Bucket Elevator
5. Scrubber
6. Metal detector
• Rubber moulding machinery
1. Intermix
2. Kneader
3. Moulding press
HEW Make New Range of
Dispersion Kneaders
18
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Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
Are you launching any new products/
solutions this year? Any expansion plans?
We currently supply all the machinery that
is needed for TSR processing. We are
currently expanding our range to include
more of the machinery used in rubber
modded goods industry, such as kneaders,
compression moulding presses, intermix of
various capacities etc. We are currently
researching into construction of rotocure
machines (continuous curing) for the
rubber sheeting industry.
How do you differentiate yourself as well
as compete on price of your products with
other brands in the market and of course
with the cheaper SE Asian machines?
Hevea Engineering Works has been
designing and manufacturing TSR
processing machinery since 1995. We did
our first export to Srilanka and In 2007, we
also set up the first TSR processing factory
in North-East India for our customer. Since
then, we have built on our strengths of
delivering high quality product at
competitive pricing, leveraging in-house
design and engineering capabilities to
customize. Our expertise in TSR processing
machinery is built both from our acquired
knowledge of the industry and our personal
experiences. We have designed our Dryer to
minimize the heat loss, yielding greatly
reduced fuel consumption. Another
example - our crepers, pre-breakers etc
have been redesigned to greatly reduce
maintenance schedules and costs. The
increased machinery uptime influences the
efficiency significantly. Our products are
built to suit the raw materials available in
each region. In India, the manufacturing
capacity of a typical TSR plant is 40-60 tons
per day. Our machines easily match this
capacity. Because of these considerations,
and also due to the relatively low
manufacturing costs in India, our prices
are very competitive. Further, in addition
to our competitive prices, we are very
strong on pre-sales consulting, customized
machinery design,
operator training and
post-sales support. So, if
you are looking for
highest Return-On-
Investment with the
quickest payback period,
our product range is
easily the right solution
for you.
HEW Make
Conveyor
We have built on our
strengths of delivering
high quality product at
competitive pricing.
20
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
We have a strong base of
satisfied and repeat
customers.
India
1. Alwaye Rubex Pvt. Ltd.
2. Alwaye Techno Rubber Pvt. Ltd.
3. Brite Rubber Processor Pvt. Ltd.
4. Heveacrumb Rubber Pvt. Ltd.
5. Joonktollee Tea  Industries Ltd.
6. Kavanar Latex Ltd.
7. Kerala State Co-Op Rubber Marketing Federation Ltd.
8. Mamparambil Rubber Industries Pvt. Ltd.
9. Mampuzha Rubber Processing Pvt. Ltd.
10. Model TSR Factory
11. New Ambady Estates Pvt. Ltd.
12. Palakkad Rubber Pvt. Ltd.
13. Pala Marketing Co-Op Society Ltd.
14. Palappillil Rubber Industries Pvt. Ltd.
15. Silverstone Rubber India Pvt. Ltd.
16. The Plantation Corporation of Kerala Ltd.
17. The Rajagiri Rubber  Produce Co. Ltd.
Sri Lanka
1. BGN Rubber Mills, Sri Lanka
2. Ceymac Rubber Co. Ltd., Sri Lanka
3. New Anguluele Rubber Mills, Sri Lanka
4. R A Enterprises, Sri Lanka
5. Sadagiri TSR Factory, Sri Lanka
Partial List Of Customers
21
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
What's your approach towards
communication? How easy is it for
your existing customers and future
buyers to reach you and exchange
information?
Our team speaks English and
communicates effectively to consult,
guide and resolve technical as well as
other allied needs that you may have.
You can reach us either on phone or
email. We work with Government
Plantations, Large growers, Traders
as well as small holders who are
interested in setting up TSR
production units both in India and
abroad. We offer turnkey consulting
that starts from selecting the project
site carefully, effective planning of
raw material movement,
conveyorization, effluent treatment,
location specific design to suit the
topography of the area, machinery
selection, addressing the electrical data,
water requirements etc for targeted
production volume. I think this level of
pre-sales support and right technical
guidance is extremely valuable for our
customers to take a wise decision on their
machinery investment, save initial time and
money that also greatly reduces their project
execution time.
What challenges are you tackling today to
improve customer service and enhance
their overall satisfaction?
We periodically send our representatives to
our customer's processing units to evaluate
the performance, and to see if there are any
problems.
We work with Government
Plantations, Large growers,
Traders as well as small holders
who are interested in setting up
TSR production units both in
India and abroad.
HEW Make Crumb Filling Station (Left) and Rover (Right)
24
Know Your Supplier | JAN 2016
| HEVEA ENGINEERING WORKS |
What level of training does
Hevea Engineering Works
extend to your customers?
Can they rely on you to
upgrade existing operator
skills or train new recruits?
Before supply of machines,
we train the employees
of the customer at our own
manufacturing unit. Many of
our customers greatly
appreciate this kind of
workplace training for their
staff.
What changes do you see
happening in the TSR
machinery industry? How
are you positioning and
preparing Hevea
Engineering Works for
these changes?
On the whole, the TSR
processing line has not
changed over decades.
However, individual
machines are getting more
efficient and productive. We
strive to innovate our
machinery based on our
experience.
RMW
We strive to
innovate our
machinery based
on our experience.
26
TSR Production Process Flow  Machinery Needs
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HOW TO SELECT YOUR
RUBBER  TYRE MACHINERY?
Jacob Peled
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HF Mixing Group
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Siemens AG
Arul Shanmugavelu
LT - Kobelco Machinery
Harish Nene
Pracsol
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AMCL Machinery
Insightful Advices From 6 CEOs
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Know_Your_Supplier_Hevea_Engineering_Works_Rubber Machinery World_Jan 2016

  • 1. TOM C. ABRAHAM DIRECTOR “We Understand TSR Processing The Best” Know Your Supplier Rubber Machinery & Accessories MM RUBBER Rubber Machinery World Special Edition
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  • 3. If you are into rubber sourcing, you already know that introduction of Technically Specified Rubber (TSR) has standardized the rubber grading (as compared to RSS) and simplified procurement for buyers. Depending on the origin, you get Standard Malaysian Rubber (SMR), Standard Thai Rubber (STR), Standard Indonesian Rubber (SIR), Standard Sri Lanka Rubber (SSR), Standard Vietnam Rubber (SVR), Indian Standard Natural Rubber (ISNR), etc. Setting up a TSR production line demands an uniquely different series of main and allied machinery lines (starting with cup/crumb rubber to bales from stacked rubber sheets). More importantly, you need an expert to guide you well. At Rubber Machinery World, our effort to bring you information on a equipment supplier’s Competency, Capacity, Commitment, Communication, Technology, Market Presence, Culture and other details that you seek; continues with this advertorial of ‘Know Your Supplier’. In this edition, we bring you an exclusive interview with Tom C. Abraham, Director of ‘Hevea Engineering Works Pvt. Ltd. HEW is a two-decade old Indian Company that is fast building on its reputation and expertise of very strong pre-sales consulting, customized machinery design and post-sales support for Turnkey TSR processing. Also, for your comprehensive information we included a box, adjacent to pictures, explaining the utility of each machinery in a TSR processing line. As always, I welcome your feedback on rubbermachineryworld@gmail.com. Best Regards Prasanth Warrier | Editor’s Note | Turnkey TSR Processing Experts Setting up a TSR production line demands a uniquely different series of main and allied machinery...and an expert guidance. 3 rubbermachineri rubbermachineryworld +Rubbermachineryworld1 grp/home?gid=8252803 rubbermachineri Know Your Supplier | JAN 2016 (Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data)
  • 4. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | AT A GLANCE 4 1996 Start of a New Vision Few Milestones Started in 1996 Comprehensive Range of TSR Machinery TURNKEY Consulting & Supply 150+ Equipment Supplied 22+ Major Projects With Branded Customers HQ Pala, Kerala India 6 Months Avg Delivery Lead Time 90% Repeat Customers Innovations Design to Manufacture Serving TSR Processing Industry 1999 First Export to Srilanka 2005 Factory Expansion & Modernization 2007 First Turnkey TSR Project in North-East India 2015 Expanding Range Of Machinery & Exports to other Global Markets.
  • 5. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | 5 is into Design,Hevea Engineering Works Pvt Ltd. Manufacturing, Supply, Installation, Commissioning and Service of machinery for TSR Processing and Rubber Moulded Goods Industry since 1996 with a glowing reputation in India and overseas. We understand from our conversation with Tom C Abraham, Director that in the last decade they have secured landmark orders for Turnkey Projects and is fast expanding into rubber processing machinery too. Hevea Engineering Works has carved a distinct identity for TSR processing machinery. What are the challenges that you face these days? The TSR processing industry is feeling a slowdown because of the slump in the international rubber market. In the Indian context, because of the drop in rubber prices, there is a reduction in the rubber production. Factoring this, in addition to the current lower demand for TSR makes it a difficult period for the newcomers. However, this is a temporary situation, as rubber being a green product will regain its lost demand in a short period of time. What are the major strengths of Hevea Engineering Works? How do you add value to TSR equipment buyers? We have established a strong base in TSR processing machinery in last 20 yrs. We understand the complete TSR value chain – right from cup rubber to final usage. This gives us the unique perspective to recommend the right solution to our customers. The 'solution' can vary from as basic (though important) as consulting on plant layout and design to supply of customized machinery for TSR processing. For example, you would benefit from different designs for a DRC of 45% as compared to DRC of 80%. Again machinery varies for latex processing, field coagulum, or RSS reprocessing. We understand TSR best. We improve our designs regularly based on other customers' feedback. Additionally, at our own production facility, we test our products. This means when customers buy from us, they can be assured of machinery that is improved in design, are user-friendly and has low maintenance. Competitive pricing is another big strength with us because we control the design and manufacturing in-house. We understand the complete TSR value chain – right from cup rubber to final usage.
  • 6. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | SLAB CUTTER This machinery is designed as an extremely rugged and efficient size reduction equipment. First machine in your process line, this slab cutter is used for initial break-up of cup lump and rubber blocks for mixing/processing. How has been your experience so far in this industry? Could you share a few highs & lows? I would say we have had a fairly mixed experience so far. For example, we have been accepted by the Indian and Sri Lankan TSR processing industry whole-heartedly because of the good quality of machinery and the technical support we offer. In 2007, we got the opportunity to set up the first TSR processing factory in North-East India. The technical consultancy cell of Rubber Board of India recognized our competency to deliver right from our inception. And we executed quite a few projects successfully. In the recent period, the slump in the industry has reduced the number of turnkey projects and this has affected us too. But then, I would attribute this to something that is definitely not in our immediate control. On the positive front, this slump allowed us to focus on other sectors, such as moulded goods, rubber compounding etc. Purchasing machinery is a major investment for most buyers and they would need technical inputs and customization. What level of pre-sales support does HEW offer? As I mentioned, our expertise in TSR processing machinery is built over last 20 years. When I look back, we have achieved this both from our acquired knowledge of the industry and our personal experiences. Today, we understand the complete TSR value chain – right from cup rubber to final usage. At our sister companies, we regularly purchase and upgrade rubber processing machinery. So we understand the pain of an equipment buyer or project investor. We HEW has been accepted by the Indian and Sri Lankan TSR processing industry whole- heartedly because of the good quality of machinery and the technical support we offer. HEW Make Slab Cutter Capacity: 1 T/hr - 3 T/hr 6
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  • 8. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | PRE BREAKER This machinery is designed for next stage size reduction and pre cleaning after slab cutter and before creper mills. use our knowledge, experience and expertise to recommend the right solution to our customers. Depending on the customer requirement, we undertake the site selection/planning, layout design, machinery selection and a detailed cost estimate. We also help in providing electrical data, water requirements, Effluent Treatment etc. In short, we extend every technical input and practical recommendation required to help our customers take a wise decision on his machinery investment, save initial time and money thus reducing project execution time. It's important to mention here that customers who have consulted us from the initial project stages have benefited and returned to us. Infact, 90% of our sales in last 3 years are from repeat buyers or referrals. And I personally think, our pre-sales inputs, high quality of machinery at a competitive price and after- sales support has been crucial in building a strong base of satisfied customer base in India and Srilanka. I see that you have a vast range of equipment for TSR industry. So, what products and services can a prospective buyer expect when they come to you? TSR Processing machinery selection can be complex for a new entrant while established processors understand the nuances well. This is because depending on the nature of the raw material (for example latex processing, field coagulum, RSS reprocessing, etc) the machinery design, usage and functionality vary. At HEW, we understand the TSR value chain comprehensively. This means when a prospective buyer comes to us he could discuss his requirement of main TSR Processing Main Machinery like Slab Cutter, Pre-Breaker, Hammer Mill, Creper, Shredder, Dryer, Hydraulic Press together with the supporting machinery Conveyor, We understand the pain of an equipment buyer or project investor. We use our knowledge, experience and expertise to recommend the right solutions. HEW Make Pre Breaker Capacity: 1 T/hr - 3 T/hr 8
  • 9. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | CREPER With special groovings on the rollers, this machinery is designed to cut and shear the rubber after pre cleaning. Size reduction of thick blankets of crumb rubber crepes, enhances better drying after dryer. Grab Bucket, Crumb Filling Station, Bucket Elevator, Scrubber, Metal detector, etc. For new projects, we recommend that buyer involves us from start like site selection/ planning, layout design, machinery selection and a detailed cost estimate. We also help in providing electrical data, water requirements, Effluent Treatment etc. This is highly advantageous for the customers, as it saves a lot of initial time and money, and also greatly reduces the project execution time. Lately we have diversified into rubber moulding machinery like intermix, kneader and moulding presses. An existing user can discuss with us his reconditioning or service requirements in these ranges of machinery. Summarizing, our endeavor is to provide quality machinery at a competitive price and continue building our list of satisfied customers in India and abroad In your range, which are your fast moving products and in which sector? Which machinery of yours have larger sales? As a specialist in setting up of turnkey TSR Processing Plant, I think it is difficult to narrow down. This is also because a TSR plant is often a one-time setup. Unless there is a capacity increase, or layout changes for automation, the core machinery don't change. What changes is the incremental requirement of individual machinery like a rubber creper. So depending on the projects we bag, the ratio of individual machinery supplies change from one year to the next. However, I see that moulds for dry rubber goods are fast moving now a days. For new projects, we recommend that buyer involves us from start. HEW Make Creper Capacity: 0.5 - 2 T/hr 9
  • 10. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | 10 At HEW, we understand the TSR value chain comprehensively. For new projects, we recommend that buyer involves us from start like site selection /planning, layout design, machinery selection and a detailed cost estimate. Competencies • Design, Manufacturing, Supply, Installation & Commissioning of NEW TSR Processing Machinery & Rubber Moulded Goods Industry. • Comprehensive understanding of the TSR Supply Chain from Cup Latex to Final usage in rubber goods production. • In-house design capabilities and engineering infrastructure for custom-manufacturing of machinery as per customer requirement. • Reconditioning of Used Rubber Machinery like Intermix, Kneader & Moulding Press.
  • 11. I understand Hevea Engineering Works offer turnkey solutions for TSR industry – Could you elaborate? How successful is this concept in the TSR industry today? Do customers seek this level of involvement in their projects? Yes, turnkey solution for TSR Industry is our forte. We have carefully built this core competence over last 20 years through a mix of our acquired knowledge of the industry and our personal experiences. Today, we understand the complete TSR value chain best – right from cup rubber to final usage. Hence when you refer a buyer to us, we take great care to recommend the right solution. This depends on his raw material needs of latex processing, field coagulum, or RSS reprocessing. Our turnkey consulting allows him to select the project site carefully, plan effectively his raw material movement, conveyor design and layout, effluent treatment, location specific design to suit the topography of the area, machinery selection, electrical data, water requirements etc for a required production volume. I think this level of pre-sales support and right technical guidance is extremely important especially for customers from emerging markets like the North East India, African countries, etc. I have also seen that buyers prefer turnkey solutions. Our turnkey involvement helps customers take a wise decision on their machinery investment, save initial time and money that also greatly reduces their project execution time. And we work with Government Plantations, Large growers, Traders as well as small holders who are interested in setting up TSR production units. Our Turnkey involvement helps customers take a wise decision on their machinery investment, save initial time and money, that also greatly reduces their project execution time. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | HAMMER MILL This machinery is designed to cut and clean the rubber in the inter- mediate/ final stage. HEW Make Hammer Mill Capacity: 1 T/hr - 2 T/hr 11
  • 12. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | We are committed to provide cost effective products and services with planned quality, reflected by customer's confidence achieved through innovation and continual improvement by involving all our employees. MANAGEMENT MISSION Strong Visionary Leadership of Directors: Joseph M. Kallivayalil (Left), Sebastian P. George (Right) and Tom C. Abraham (Above) 12
  • 13. http://rubbermachineryworld.com 1.DISPLAYYourProductsRegularlytoBuyers. 2.COMMUNICATEYourCompetenciesDifferently. 3.ATTRACTMoreBuyerstoYourBrandInformatively. ADVERTISE On Machinery World Rubber Tyre Because we publish digitally on our portal and promote globally, Buyers get all information of Your Products Solution anytime and anywhere - on any device (Phone, Tab or Computer). Or email us at rubbermachineryworld@gmail.com +91 983 300 1369( And SELL MORE (A Division Of Autus Consulting) A1-13-6, Millenium Towers, Sanpada, Navi Mumbai - 400 705. India For more details and your customized advertising, please visit A Story Every Has....Machinery Every Has...Technology And As Equipment Supplier, Denitely Have...YOU Let Equipment Buyers Know You, Your Products Your Technology Better. WhatIsYourStoryToday? MM RUBBER Rubber Machinery World Equipment Marketing Redefined ReachMachineryBuyersFastIn3Steps
  • 14. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | SHREDDER This machinery is used in breaking and washing natural slab rubber, for size reduction in intermediate/ final stage of crumb rubber and pre-cleaning. In TSR industry, the emphasis is on enhancing the process efficiency and reducing the energy consumption. How do your solutions help your buyers? This is interesting because enhancing process efficiency and reducing energy consumption is important for all industries, especially TSR. We have studied the complete supply chain from cup rubber to TSR bales in our last 20 years and put in our learning to benefit our customers. Earlier, the TSR production line used to be highly labor oriented, and dependent on skilled workers. With the introduction of automation, many processes could be standardized and made less labor oriented. At HEW, we have innovative products such as the grab bucket that feeds the rubber, even big lumps - which was not possible with the traditional bucket elevators, from the soaking tank to the first machine. Dryers supported with Gasifiers/CNG, reduce the energy cost. Again, we have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example, our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. Could you throw some light on how do you compete technologically for your products and service offerings? Hevea Engineering Works has been designing and manufacturing TSR processing machinery since 1995. Shortly thereafter we did our first export to Srilanka. Since then, we have been building on our strengths of delivering high quality product at competitive pricing, leveraging in-house design and engineering capabilities to customize and With automation, many processes could be standardized and made less labor oriented. HEW Make Shredder Capacity: 1 T/hr - 3 T/hr 14
  • 15. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | DRYER This machinery is used for drying the final rubber granules. with installations at over 25 locations; we have a strong base of satisfied and repeat customers. In 2007, we also set up the first TSR processing factory in North-East India for our customer. Our expertise in TSR processing machinery is built both from our acquired knowledge of the industry and our personal experiences. We have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example - our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. Today, I think we stand very strong on pre-sales consulting, customized machinery design, operator training and post-sales support. If you are looking for highest Return-On- Investment with the quickest payback period, our competitively priced machinery is the right product range. What are your manufacturing infrastructure and capabilities? Can a potential buyer look at a long-term partnership with you for their flexible as well as scalable requirements? Our workshop in Pala, Kerala is well equipped Haas VF6 CNC Machine, BFW CNC Radial drilling machines as well as the conventional machines such as lathes, planers etc. From light duty to heavy duty machining, we do 100% of the fabrication in-house. Our raw material vendors are high quality suppliers to other reputed companies as well. And these guys have been with us for a long time ensuring we get quality supplies. We have the space If you are looking for highest RoI with the quickest payback period, our competitively priced machinery is the right product range. HEW Make Dryer Capacity: 0.5 T/hr - 3 T/hr 15
  • 16. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | HYDRAULIC PRESS This specially designed press for high efficiency and effortless baling of dried rubber into bale form. (33.5 - 35 Kg/Bale) and resources to conduct trials after assembly of the machinery. Further, we continuously work on feedbacks to improve our design. All of this position Hevea Engineering Works as a trusted quality manufacturer of TSR processing machinery. So, even if you have a single equipment requirement or turnkey machinery requirement, we can deliver. It's significant to note that most of our major customers are repeat buyers, and have been with us since they started partnering with us. How do you ensure that you deliver high quality solutions and services to your customer? What processes and certifications do you have in place to ensure consistency of quality/meeting deadlines? Hevea Engineering Works is a ISO 9001: 2008 Certified company since 2004. We source raw materials from trusted vendors who have been partnering us since long. Our workshop in Pala, Kerala is well equipped the latest CNC machines as well as the conventional machines such as lathes, planers etc. We do 100% of the fabrication in-house and are thus able to control the end-to-end quality. We buy motor, gearboxes, drives and control only from reputed brands. We have our own production facility to test our machinery as well. All of these ensure that we continue to be a trusted quality manufacturer of TSR processing machinery. Our workshop in Pala, Kerala is well equipped with radial CNC drilling machines as well as the conventional machines such as lathes, planers etc. HEW Make Baling Press (Single chamber) Capacity: 100 T with output of 40 to 50 Bale/Hr. 16
  • 17. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | Do your products demand after-sales service? If yes, when a customer places a service request, how do you handle the situation? And what is the average turn -around-time (TAT) for your personnel to respond and resolve? Yes, because the equipments are subject to wear and tear. We send out technical representatives for handle the service. To respond - 1 week typical, resolve - based on the nature of the problem. Is Precision and Automation a key requirement in TSR processing industry? Are your solutions on machinery meeting this requirements in both domestic and export markets? Can you share a few examples? Automation is a key requirement. Precision is equivalent to getting the best quality output from the available raw material. Using better machinery certainly helps in the final quality, but in this industry, the raw material quality is the main driver. Automation to reduce labor cost and to ensure the process practices are followed perfectly. We have studied the complete supply chain from cup rubber to TSR bales in our last 20 years and put in our learning to benefit our customers. Earlier, the TSR production line used to be highly labor oriented, and dependent on skilled workers. With the introduction of automation, many processes could be standardized and made less labor oriented. At HEW, we have innovative products such as the grab bucket that feeds the rubber, even big lumps -which was not possible with the traditional bucket elevators, from the soaking tank to the first machine. Dryers supported with Gasifiers/ CNG, reduce the energy cost. Again, we have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example, our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. HEW Make Bucket Elevator We have put in our 20 years of learning to benefit our customers. 17
  • 18. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | Our endeavor is to provide quality machinery at a competitive price and continue building our list of satisfied customers. Product Range • TSR Processing Main Machinery 1. Slab Cutter 2. Pre-Breaker 3. Hammer Mill 4. Creper 5. Shredder 6. Dryer 7. Hydraulic Press • Moulds for rubber products • Turnkey Consulting for setting up TSR Processing plant: Design, Layout, Supply of Machinery and Support. • TSR Processing Supporting Machinery 1. Conveyor 2. Grab Bucket 3. Crumb Filling Station 4. Bucket Elevator 5. Scrubber 6. Metal detector • Rubber moulding machinery 1. Intermix 2. Kneader 3. Moulding press HEW Make New Range of Dispersion Kneaders 18
  • 19. SAVE MONEY AND AVOID WORRY DURING YOUR MACHINERY PURCHASE 44 Powerful Clauses To Include in Your Agreement For Hassle-Free Purchase of Your Rubber Machinery That Insures Clarity And You Will Save Money Always …… Repeatedly. Because “missed” or vague clauses in your purchase instantaneously wipes out the satisfaction of a good deal you made. And burden you with unforeseen expenses not factored in your original investment. Or it can delay your project and put your production in disarray. Price: $47 + Taxes Extra at Actual SALES PURCHASE AGREEMENT Thinking through all the possibilities that can go wrong in your machinery purchase can be quite stressful. Documenting is even more painful and huge waste of your valuable time. Because you could have invested the same time wisely to resolve some of your crucial issue in production or marketing. This is a ready-to-use draft agreement (in editable MS Word) thoughtfully prepared to protect financial and legal interests of your business. To preview table of contents or purchase this agreement template, please email us on rubbermachineryworld@gmail.com. BUY TODAY MM RUBBER Rubber Machinery World - INDUSTRY - TECHNOLOGY, - INNOVATION, - EQUIPMENT GET MORE INSIGHTS FROM RUBBER TYRE LEADERS ON Only On Know A LEADERIn 10 Questions Rubber Tyre Contact to Advertise: rubbermachineryworld@gmail.com.
  • 20. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | Are you launching any new products/ solutions this year? Any expansion plans? We currently supply all the machinery that is needed for TSR processing. We are currently expanding our range to include more of the machinery used in rubber modded goods industry, such as kneaders, compression moulding presses, intermix of various capacities etc. We are currently researching into construction of rotocure machines (continuous curing) for the rubber sheeting industry. How do you differentiate yourself as well as compete on price of your products with other brands in the market and of course with the cheaper SE Asian machines? Hevea Engineering Works has been designing and manufacturing TSR processing machinery since 1995. We did our first export to Srilanka and In 2007, we also set up the first TSR processing factory in North-East India for our customer. Since then, we have built on our strengths of delivering high quality product at competitive pricing, leveraging in-house design and engineering capabilities to customize. Our expertise in TSR processing machinery is built both from our acquired knowledge of the industry and our personal experiences. We have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example - our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. Our products are built to suit the raw materials available in each region. In India, the manufacturing capacity of a typical TSR plant is 40-60 tons per day. Our machines easily match this capacity. Because of these considerations, and also due to the relatively low manufacturing costs in India, our prices are very competitive. Further, in addition to our competitive prices, we are very strong on pre-sales consulting, customized machinery design, operator training and post-sales support. So, if you are looking for highest Return-On- Investment with the quickest payback period, our product range is easily the right solution for you. HEW Make Conveyor We have built on our strengths of delivering high quality product at competitive pricing. 20
  • 21. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | We have a strong base of satisfied and repeat customers. India 1. Alwaye Rubex Pvt. Ltd. 2. Alwaye Techno Rubber Pvt. Ltd. 3. Brite Rubber Processor Pvt. Ltd. 4. Heveacrumb Rubber Pvt. Ltd. 5. Joonktollee Tea Industries Ltd. 6. Kavanar Latex Ltd. 7. Kerala State Co-Op Rubber Marketing Federation Ltd. 8. Mamparambil Rubber Industries Pvt. Ltd. 9. Mampuzha Rubber Processing Pvt. Ltd. 10. Model TSR Factory 11. New Ambady Estates Pvt. Ltd. 12. Palakkad Rubber Pvt. Ltd. 13. Pala Marketing Co-Op Society Ltd. 14. Palappillil Rubber Industries Pvt. Ltd. 15. Silverstone Rubber India Pvt. Ltd. 16. The Plantation Corporation of Kerala Ltd. 17. The Rajagiri Rubber Produce Co. Ltd. Sri Lanka 1. BGN Rubber Mills, Sri Lanka 2. Ceymac Rubber Co. Ltd., Sri Lanka 3. New Anguluele Rubber Mills, Sri Lanka 4. R A Enterprises, Sri Lanka 5. Sadagiri TSR Factory, Sri Lanka Partial List Of Customers 21
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  • 24. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | What's your approach towards communication? How easy is it for your existing customers and future buyers to reach you and exchange information? Our team speaks English and communicates effectively to consult, guide and resolve technical as well as other allied needs that you may have. You can reach us either on phone or email. We work with Government Plantations, Large growers, Traders as well as small holders who are interested in setting up TSR production units both in India and abroad. We offer turnkey consulting that starts from selecting the project site carefully, effective planning of raw material movement, conveyorization, effluent treatment, location specific design to suit the topography of the area, machinery selection, addressing the electrical data, water requirements etc for targeted production volume. I think this level of pre-sales support and right technical guidance is extremely valuable for our customers to take a wise decision on their machinery investment, save initial time and money that also greatly reduces their project execution time. What challenges are you tackling today to improve customer service and enhance their overall satisfaction? We periodically send our representatives to our customer's processing units to evaluate the performance, and to see if there are any problems. We work with Government Plantations, Large growers, Traders as well as small holders who are interested in setting up TSR production units both in India and abroad. HEW Make Crumb Filling Station (Left) and Rover (Right) 24
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  • 26. Know Your Supplier | JAN 2016 | HEVEA ENGINEERING WORKS | What level of training does Hevea Engineering Works extend to your customers? Can they rely on you to upgrade existing operator skills or train new recruits? Before supply of machines, we train the employees of the customer at our own manufacturing unit. Many of our customers greatly appreciate this kind of workplace training for their staff. What changes do you see happening in the TSR machinery industry? How are you positioning and preparing Hevea Engineering Works for these changes? On the whole, the TSR processing line has not changed over decades. However, individual machines are getting more efficient and productive. We strive to innovate our machinery based on our experience. RMW We strive to innovate our machinery based on our experience. 26 TSR Production Process Flow Machinery Needs
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