For the AMA San Antonio February luncheon about social media - touched on managing your “invisible resume", how to build a strong personal brand with little planning and why your personal brand does double-duty to market your company.

1. AMA San Antonio
How Social Media Can Help
Promote You and Your Business
February 19, 2010

2. Using Social Media for
Personal or Business Branding
Manage your “invisible resumé”
Drive key messages and actions that build
your brand or reputation
Build your “social capital” – strengthen the
reach and breadth of your network
Become “vertically famous”
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3. Why Social Media?
Frustrating that conventional channels don’t
always let you shine
– There’s more to you than your resumé or bio or
company profile
– There’s so much “noise” (offline and online)
How do you stand out?
– Determine your unique value (messaging)
– Build robust profiles
– Use search engines to your advantage
– Nurture your online brand
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4. Who?
Get to know Robin Tooms:
I have been with Savage for 12 years.
In High School, I won the Grand Prize at the
Houston Livestock Show & Rodeo Art Show.
My heart (and degree from UH) is in design,
but my head (and MBA from Rice) is in business.
I am on the board of
AIGA Houston and AMA Houston –
The top design and marketing organizations.
I’m a social media junkie and gadget geek.
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5. What is Your Value (UVP)?
For example:
“Designer MBA”
“B2B Brand Innovator”
“Change Agent”
I build brands for companies (people)
who need to be leaders within their industry
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6. The World of Social Media
The BASIC activities that directly improve
your online social capital are only a small
subset of the world of social media
Lucky for you, some of these same tactics
will help you improve both your personal
and business brand (if you’re marketing a
company as well)
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8. Twitter

9. Using Twitter –
Manage Your Profile
Fill in a short bio:
– 160 characters about you
(TIP: link to a fuller profile too)
– Photo and background
Lists are good (even better
than followers):
– Make lists
– Follow lists
– Get listed
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10. Next Level: Take Action with Blogs
(yes, Twitter is a type of Blog)
Microblogs Blogs
Regular
statuses Regular
posngs
Be
a
good
commenter Encourage
comments
Re-­‐tweet
to
give
credit Comment
on
other
blogs
Ulize
lists Keep
a
blogroll
Use
hash
tags
for
conversaons Maintain
a
good
profile
and
link
to
Livestream
during
events other
forms
of
social
media
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11. LinkedIn

12. Using LinkedIn – Personal Profiles
Build your personal profile page (this is more
than a resumé)
Keyword-rich content
Professional interests
12

13. Using LinkedIn – Applications
You can import blogs, reading lists,
SlideShares, etc. right into your profile
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14. Using LinkedIn – Company Profiles
Edit your company profile page
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15. Next Level:
Take Action with Networks
Robust
personal
profile
Use
the
applicaons
features
Regular
status
updates
“What
are
you
working
on?”
Individual Join
groups
of
interests
“Link”
aPer
meengs
in
lieu
of
Connect
friends
business
card
exchange
Show
your
(professionally)
Make
recommendaons
social
side
Ask/Answer
quesons
Join
groups
Robust
company
profile
Company Encourage
employee
usage Create
a
page
–
get
fans
Use
Google
Adwords
(they
will
Promote
events
and
acvies
show
on
LinkedIn) Adverse
Create
a
company
group
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16. Social Media
Monitoring

17. Basic Monitoring Tools
Save RSS feeds of Twitter searches and
LinkedIn questions
Social Media Aggregators
– Social Mention
– Google Alerts
– Addictomatic
Twitter clients/tracking (hootsuite,
tweetlater, tweetdeck)
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19. Staking Your Claim
Secure Your Name
– Use namechk.com to check name availability
Perform Social Media Audits
– What is being said about your? Your
competition?
– Understand what the communities and groups
are talking about – stay relevant
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20. Key Takeaways
Manage your “invisible resumé” by turning search-
engines into your personal brand advocate
– Social media channels are search-engine-friendly
– What do the search engines say about you?
(diligently monitor)
Build a brand that is genuine and authentic
– Set a tone that’s true to you
– Your have to live your personal or business
brand (no faking it)
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21. Key Takeaways
Build your online brand to build your social and
real network
– Relationships are key for both individuals and
businesses
– People work with and hire “people”
(in the holistic sense)
– Help others before helping yourself
(5 to 1 ratio)
“Don’t speak unless you can improve the
silence...”
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22. @SanAntonioAMA
http://www.linkedin.com/in/robintooms
http://blog.savagebrands.com
http://twitter.com/savagebrands
rtooms@savagebrands.com