The company invested heavily in promotional activities like television and newspaper ads as well as free sample stalls to promote its various fruit juice brands when first setting up. However, juice sales did not meet expectations even after the promotion ended, leaving the company short on funds and in a state of financial disaster. This disaster negatively impacted workers who felt upset and worried about their jobs. It created a panicked atmosphere in the company during the difficult time. Going forward, the company learned to be faster to respond to potential disasters by creating management plans and finding ways to mitigate issues for the future.

1. Please help me with rearch paper with below requirements.
Paper between 5-10 pages, using the APA format.
- Abstract – 1 paragraph executive summary of the company disaster story.
- Main Section with the following 3 parts
1. Company Background
2. Describe the Disaster
3. Detail the impact of the Disaster
- Conclusion – lessons they learned, and changes implemented for the future
Solution
Company disaster Story: Here we are taken an juice making company, this company creates
various flavours of juices. During the phase of this company setup. company has invested lots of
money in the promotion of the company by means of giving ads on tv as well as on newspapers.
Company also run some stalls where they have started giving free sample of juice, to promot the
juice brand and the company. As they have invested so much and then later, when they finished
the promotion, they were short of money and their juice sale was not upto the mark, that creates a
disaster condition in the company.
1) Company Backgroud : Company is a juice maker company, that produce juices of various
flavours and sell it in close containers.
2) Disaster Description : In the company, disaster refer to any unwanted situation in the
company, where we are short of money or short of resources to run the company. Here in this
case company has invested much than they expected in their juice product promotion, and after
promotion also juice was not sell as it was expected, that creates the short of revenue with in the
organization and a situation of panic arises in the company.
3) Detail the impact of the Disaster: With in the company, disaster have a very negative impact
on the workers of the company, they feel upset and started worrying about their jobs too.
Situation of panic started due to the disaster. Disaster time period is not the good time to be in
the company as its a pressure situation in the company.

2. Conclusion: In case of disaster, we have to be fast in response and try to create a disaster
management plan as soon as possible, also try to find the ways to mitigate the disaster from the
next time.