A brief overview of Reilly Studios retail design capabilities. Creating inspired retail and brand environments for financial institutions and retailers nationwide.

1. February 2011
financial & retail design
brand environments protomodel concepts branch/store design customer experiences signature elements interiors retail design

3. CREATING THE CUSTOMER EXPERIENCE
Our Approach

4. reillystudios is an on the inventive concep-
design consulting studio focused
architectural and interior
tion of built environments. We utilize the right blend of ar-
chitectural and interior design with graphics and technol-
ogy to convey the branding and positioning of financial
institutions and retailers of all types. We provide compelling
spaces that sell.
We specialize in providing innovative design solutions to
companies striving to accommodate a chosen demograph-
ic. We help them leverage the retail branch and their stores
to engage the customer on a more personal level. Reilly
Studios brings together, through strategic partnerships, the
right talent at the right time to fulfill each clients’ needs.
We strive to provide the most efficient way possible for
large, small or de novo institutions to benefit from our ex-
perience, and that of our partners, to bring them the ex-
ceptional creativity and service one might expect of a much
larger studio.

5. the studios
we are a design firm that believes
design matters. we strive to provide
inspired environments for how you
live work bank shop relax
retail financial hospitality
it’s our diverse experience providing
inspired environments for retail,
financial, hospitality, corporate,
commercial and fine residential
clients of all sizes that shapes,
influences, and complements our
work for them all
commerical interiors fine residential

6. we create
inspired customer
experiences...
•we utilize the right blend of architectural and
interior design with graphics and technology
to convey the branding and positioning of
retailers and financial institutions.
•we provide compelling spaces that sell for
retailers and financial institutions striving to
accommodate a chosen demographic.
•we help retailers and financial institutions
leverage the retail branch to engage the
customer on a more personal level.

7. retail &
financial
design
•environmental brand
translation
•protomodel concepts
•store & branch design
•interior design
•customer experiences
•retrofit concepts
•signature elements
•millwork design
•fixture/retail elements

8. we design
fine residential interiors hospitality financial retail
•distinctive homes •residential •boutique hotels •banks •retail concept development
•vacation getaways •commercial •inns •credit unions •branded environments
•condos •corporate •spas •signature elements •customer experiences
•lofts •hospitality •design concepts •retail fixtures •store planning
•specialty structures •loft/condo •interiors •branded palettes •fixture design
•model units •graphics •digital fixutres|content •restaurant
•furniture •food service
commercial
•design feasibility studies
•project concepting
•building design
•approvals materials
•design partnering
•joint ventures
•as-built documentation
real estate graphics
•architectural rendering
•preliminary concepts
•presentation materials
•approvals materials
•marketing material
•as-built documentation

9. collaboration
contract consulting design collaboration strategic partnerships
•third party design consulting •on site team member •architects
•sales support|presentations •design charrettes •interior designers
•on call design concepting •in-house design consulting •industrial designers
•production|presentation support •CAD consulting/production •graphic designers
•illustration|rendering •design concepting •visualization & animation consultants
•retainer or hourly consulting •presentation •brand & strategy consultants
•real estate developers
•real estate brokerage houses
•promotional resource shops
•design/build companies
•millwork shops

10. greatenvironments
should create a deeper, richer
experience for you, your clients,
customers and employess by creating
memorable and tangible experiences
they must clearly communicate tangible
features and intangible benefits that will
attract customers’ attention and draw
them into interaction
wsfs bank, greenville, de 1st advantage federal credit union

11. brandenvironments Since your brand really is the promise
there are two sides to every brand you make to your customers, shouldn’t
your environment reinforce that promise
• the part you create
with a great customer experience?
• the part that is kept in the mind of the consumer
investment banking suite concept for amsouth bank
novobranch protomodel

13. STORE DESIGN
Our work

14. retailstoredesign
store concepting

15. retailstoredesign
fixture concepting

16. retailstoredesign
retail fixtures display solutions
themed kiosks
self service
•technology kiosks
•white board displays
•promotional kiosks
•community displays
•self service terminals
•window displays
•exterior merchandising
•wayfinding / signage
window displays

17. designprocess meeting notes
& sketches

18. retailstoredesign
element store store design concepts

19. retailstoredesign
Once a company that provided corporations and financial institutions with
brand extensions and rewards programs Element looked to pursue and
bricks and mortar presence. Working with element marketing reillystudios is
designing a new branded retail environment. The goal is to create a bright,
energetic experience utilizing cost effective, environmentally sensitive materi-
als, and a color palette that reinforces the element brand.

20. retailstoredesign
lindt & sprungli factory store

21. retailstoredesign
A conceptual design proposal for a regional auto parts and service
chain. The goal was to create a more retail-oriented environment with
a better customer experience. Special attention was given to how cus-
tomers and employees would navigate and use the space. Better rep-
resentation of product and service offerings was also key to its success.
vip tires parts service

22. retailstoredesign
Reilly Studios was asked by the client to de-
velop very early concepting for an upscale
salon geared toward men. It would be a place
to hang out, get a haircut, and maybe watch
the game while they wait. All in an atmosphere
that is reminiscent of an old lounge or men’s
mens salon concepts club but with all the contemporary style and
technology guys crave.

23. retailcenterdesign
Reilly Studios worked with RRW Architects on concepts for a developer
repositioning a former single tenant retail building into a mulit-unit
building with a more contemporary look that had more visual presence
from the adjacent highway.
miami mall of the americas

24. retailcenterdesign
north hampton

25. retailstoredesign
Concepts for a developer repositioning a former movie theater complex
cinema plaza shops
into a retail center. The goal was to renovate the building to give it a more
upscale look while meeting the demands of a tight schedule and budget.

26. brandspacedesign
reillystudios is
currently working on a
bean group “common office palette protomodel”
for a real estate company that is expanding their network.
The goal is to create a palette and kit-of-parts that could be utilized
sales office while being able to be tailored to the local demographic. The offices would be
a hoteling space that can act as a landing pad for agents.

27. bean group’s meredith, nh office was
the first roll-out to use the ‘common
office palette’ opening in the 2010

29. FINANCIAL RETAIL
Our work

30. financialretail
point of view
“Personlized service, convenience,
and ease of use are key factors that
customers consider when selecting a
financial insitution.”
“For the majority of customers,
branches still constitue the
preferred channel for opening an
account.”
Pricewaterhouse Coopers LLP 9/09

31. today’scustomers
Customers are now adopting
alternative delivery channels
29% cite ATMs/kiosks as 1st or 2nd channel of
choice.
11% cite online banking as
their preferred channel
PwC Advisory

32. today’sbranch
evolution of the branch
•redefine role of the branch
•examine services provided in the branch
•re-visit the square footage and staff counts required to provide an optimal
brand experience
•provide spaces for higher return products - wealth management, insurance,
financial planning services
•individual branches within a network need to cater to specific audience and
their individual needs
PwC Advisory

33. today’sbranch
features
•designed to deliver privacy, safety, and sense of security across all
interactions
•digital marketing and signage facilitate branch navigation and makes
offerings in new ways
•self-service channels emphasized for routine low-return transactions
•education tools displayed prominently
drivers
•customized branch designs to serve needs of diverse customer base
•consistency of branch design is important in order to provide
customers with a reliable experience across branches and to
enhance their self-service experience and reinforce the brand
PwC Advisory

34. designprocess “the design of a protomodel”
The following is an example the process we take on all of our projects. It all starts with a understanding of your brand. Your personal brand or that of your
company. The process is the same be it a home, hotel, or a new retail environment.
1 conceptual design 2 schematic design 3 design development
• initial concept diagram
• initial building concepts
• final floor plan
• revised building concepts
• exterior computer rendering
• building forms
• initial interior concepts
• concept floor plan • interior computer rendering

35. “from an old burger king to
an inspired branded financial retail environment”
4 example of implementation of the protomodel
• existing burger king floor plan • existing burger king photo
• computer visualizations renderings courtesy of Tangram3DS
• final bank floor plan • photos of the finished project

36. smallerbranches
convential/traditional efficient/evolved
•staff are group in activity zones •activity hub
•zones are arrayed around perimeter •maximizes teamwork by decreasing barriers
•large inefficient central spce •increases communication between staff
•staff levels decline they become isolated •easily shift between tasks in response to traffic volume
•isolation interferes with ability to adapt to •provide consistent, high quality, customer experiences
traffic fluctuations CSRs and tellers can’t at all times and level of activity
adapt quickly •branch can actually function with fewer FTEs
•can’t to multiple tasks in close proximity
Ryan Bank Concepts

37. smallerbranches
the “activity hub”

38. protomodelconcepts

39. branchdesign
“brand icon”
** computer renderings courtesy of Tangram3DS
“designed to be migratable”

40. retrofitconcepts
“more efficient/effective retail environments”
existing plan
proposed plan

41. retrofitconcepts
“meets
pricepoint”

42. branchrefresh
existing existing

43. branchrefresh
Reilly Studios, utilizing the new prototype palette, designed the renovation of a 2500 sf shopping
center branch in Wilmington, DE to improve the operation of the branch as well as unifying the look.
New millwork components were designed to emulate the new prototypes developed for the bank.
existing

44. brandpalettes
10 Main Street Rochester, NH 03839 Ph: 603.335.1400 Fx: 603.335.4542
“embraces technology and provides opportunities for remote branding”
©2005 BrandPartners Retail Inc. All rights reserved. Information, material, and designs in this document are proprietary to and owned by BrandPartners Retail Inc. and may not be
.
1st Advantage FCU 2005
disclosed to any third party, reproduced, posted on a global computer information network, or distributed in any way without the written consent from BrandPartners Retail Inc. Gloucester
signatureelements

45. custommillwork
custom millwork

46. displaysolutions retailfixtures
•technology kiosks
•white board displays
•promotional kiosks
•community displays
•self service terminals
•window displays
•exterior merchandising
•wayfinding / signage

47. in-storebranches
before
SELF SERVICE SURROUND
10 Main Street Rochester, NH 03839 Ph: 603.335.1400 Fx: 603.335.4542
©2006 BrandPartners Retail Inc. All rights reserved. Information, material, and designs in this document are proprietary
to and owned by BrandPartners Retail Inc. and may not be disclosed to any third party, reproduced, posted on a global
computer information network, or distributed in any way without the written consent from BrandPartners Retail Inc.
ALASKA USA Federal Credit Union
Design Development Phase
DD Bid Package
1.05.06
RETROFIT A.9

48. mallbranches

49. buildingconcepts first national bank
of bar harbor
“branches should be a brand icon
that respresents the personality of
the institution and fit comfortably
in its surroundings ”
1st advantage fcu regions bank bankatlantic

50. retailbranchdesign

51. inlinebranches
“efficient/effective
retail environment”
“a kit-of-parts”

52. ontheboards
“a look at some of the
work currently in design ”

54. financial retail design
• point-of-sale material design
novobranch • logo / brand

55. financial retail design
novobranch II

56. financial retail design
new prototype plan
rendering of proposed new prototype design
interior of new prototype and its signature millwork components and palette
cutaway view of proposed Edmont branch
wsfs bank

57. financial retail design
millsboro denovo branch
greenville branch retrofit
before
prices corner branch retrofit
wsfs bank

58. financial retail design
“brand icon”
VIKING BANK
images courtesy of tangram3ds
new prototype design
rendering of proposed new prototype design
new prototype plan
“designed to be migratable”
viking bank interior of proposed new
prototype look and feel

59. financial retail design
viking bank

60. financial retail design
new bank Reilly Studios collaborated with brandpartners to design a new branch protomodel package that could be
protomodel utlized in not only de novo branches of varying sizes, but in the retrofit and renovation of existing branches
abtained thru acquisition. The goal was to create a strong physical brand identity in an efficient model.

61. financial retail design
suntrust bank

62. financial retail design
mainsource

63. Reilly Studios is currently working on designs to reposition a former car dealership’s showroom into a regional bank branch for an Indiana
bank. The program calls for a new retail branch environment, a large community space geared to meetings and community events as well as
offices for regional operations.

64. financial retail design
Reilly Studios provided a design program to efficiently and cost effectively refresh the look of
Alaska USA’s current branch network to better express alaska usa’s brand in the alaska and se-
alaska usa fcu attle markets through a system of signature components, merchandising elements and new finish
and furniture palette.

65. financial retail design
Reilly Studios worked with Branch Development Group on design concept proposals to
capital one bank migrate Capital One Bank’s current palette into smaller, more efficient branches that
could be rolled out more cost effectively.

66. financial retail design
fauquier bank

67. financial retail design
Reilly Studios designed the repositioning of a
former national pizza chain’s location into a
new branch for a midwest community bank.
the farmers bank

68. financial retail design
northern bank & trust
Reilly Studios is currently working on designs for the complete renova-
tion of a tired old branch formerly occupied by a large national bank.

69. university of Ron Reilly was the designer for the newest branch for the University of Kentucky FCU. The
goal was to create a branch that had a dynamic interior as well as an exterior that met
kentucky fcu all the strict design guidelines of the development where the branch was to be built.

70. financial retail design
Ron Reilly was the lead designer of
the design and implementation of
the new headquarters retail branch
for 1st Advantage Federal Credit
Union. The design utilized the same
palette and signature elements used
throughout their entire footprint.
1st advantage fcu

71. financial retail design
1st advantage fcu

72. “designed to your region
and demographic”
rocky moutain bank
design concepts

74. how we work strong brands are all
• concepting, a la carte or about relationships
complete design services
reillystudios believes in the power of relationships.
• design collaboration with Relationships with your employees, your customers,
your shareholders and your local community.
in house marketing and retail
teams It is because of these relationships that we have
created a design firm with the flexibility to collaborate
in a way that best suits your needs. At reillystudios,
• collaboration with your local we work to create a lasting relationship with you and
architect and engineers those that work with you.
• collaboration with corporate
facilities group
• collaboration with your ad
agency or branding consultants
• material sourcing or bidding
to local trades with your
general contractor
• complete flexibility

75. Ron Reilly, Principal/ Design Director
Ron Reilly is an architectural designer with over
twenty years experience in a broad range and scale
of commercial, retail, corporate, and hospitality
architecture. He is a versatile designer able to
work in traditional, contextual, and contemporary
architecture as appropriate for each clients unique
program and region. With a wide range of expertise
in all phases of various project types, he understands
the various challenges and complexities of the
planning and implementation of environments from
the early concept through final construction.
He has worked for a variety of large national design
firms doing projects for a wide array of clients including
GE, Fidelity, WSFS Bank, The White Barn Inn & Spa
and Marriott International. Ron studied Architecture
and Historic Preservation at Roger Williams College
and The Boston Architectural Center.

76. *all work and design product represented in this document has been done entirely by Ron
Reilly at reillystudios llc or by Ron Reilly while at, or in collaboration with, other design firms.
©2011 Reilly Studios LLC Design Collaborative. All rights reserved. Information, material, and
designs in this document are proprietary to and owned by Reilly Studios LLC. and may not be
disclosed to any third party, reproduced, posted on a global computer information network, or
distributed in any way without the written consent from Reilly Studios LLC.

77. financial & retail design
reilly studios llc
one washington st
suite 3100
dover, nh 03820
603-343-2298
rreilly@reillystudios.com

78. www.reillystudios.com
retail financial hospitality design fine residential interiors commercial