Presentation given at the Oracle Customer Xperience Day in Bucharest on the 26th of November. Why ZMOT starts the journey on digitalization and All Channel Experience and how Oracle Products fit in this.
Digital maturity combines two separate but related things. One is digital intensity, the level of investment in technology-enabled initiatives meant to change how the company operates. The other is transformation management intensity, the level of investment in the leadership capabilities needed to create digital transformation within an organization.
So therelevancy model statesclearlythatyouneed to makestrategicchoices: where to dominate, where to differentiate, and where to be at par. Butmaking the right choicehere, meansthatyouthoroughlyneed to understandyourcustomers.