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Design research in industry and academia Ricardo Sosa SUTD.pdf

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Design research in industry and academia Ricardo Sosa SUTD.pdf

  1. 1. Design research in industry and academia Prof. Ricardo Sosa Independent Researcher + Monash University linkedin.com/in/creativeprototyping
  2. 2. Experiences, principles, and examples to inform a hybrid career
  3. 3. Ricardo Sosa: - 1995, Industrial Design (MX) - 1995 – 2000, Interaction Designer (MX, SG) - 2000 – 2005, PhD University of Sydney (AU) - 2005 – 2011, Lecturer ITESM (MX) - 2012 – 2015, Assist. Professor SUTD (SG) - 2015 – 2022, Professor AUT (NZ) - 2017 – 2024, Adjunct Prof Monash (AU) - 2022 – , Independent Researcher & Consultant
  4. 4. University-Industry experiences: - Handcraft communities: Zacoalpan, Sevina, Tzintzuntzan - Learning technologies, National University Hospital (NUH) - 100+ studio and capstone (CADI) at Tec de Monterrey - Opportunity Lab, SUTD: Philippines, India, Singapore - Manurewa, South Auckland - Healthy Families + Southern Initiative, NZ - TenX
  5. 5. University – Industry: - Student proj (capstone, studio) - Internships, WIL - Graduate, Hons theses - Co-authorships, IP - Study participants, case studies - Professional development - R&D grants - Spin-offs - “Alt-Ac”
  6. 6. Opportunities: - Increased options - Rapid pace - Tangible outputs - Short-term impact - New skills - Synergies - Variety of topics, challenges
  7. 7. Challenges: - Different goals, timeframes - Validity of studies - Applicability of new knowledge - Transfer can take years - Structural differences - Diversity in both sides
  8. 8. Challenges: - Hierarchies & ownership - Extractivist approaches - Research fatigue - Relevance of topics/results - NIMBY, NIH, “Uber of”… - From projects to partnerships
  9. 9. Data Information Knowledge Theory informs Phenomena Present situation Possible futures Bridging from research to design Big concepts Insights A B C Theory building
  10. 10. “Some companies do not really engage their customers to get their feedback. Instead, there may be the certainty mindset occurring, either pretend or arrogant. This prevents the opportunity of gaining the valuable customer feedback.”
  11. 11. Record Reveal Refine Realise Release Reflect 6R Customer Value 
  12. 12. An agile mindset: • “Quick & dirty” tasks • POs: research literacy • Learning culture • Rigour + intuition • “Questionologist” • Actionable results • X-Disciplinary: connect the dots
  13. 13. Action principles: • Be open to adapt practices • Bathwater vs Baby • Build vocabulary, tools • Challenge academic dogmas • Ask powerful questions • Organise, task sizing • Slack time
  14. 14. Creative Ikigai Projects that you LOVE Projects that PAY WELL Projects that you ARE GOOD AT Projects that DO GOOD PRIDE JOY EFFECTIVE EFFICIENT Ikigai Some community projects Most industry projects Future projects & clients Some clients & partners
  15. 15. fun! Prof. Ricardo Sosa Independent Researcher + Monash University linkedin.com/in/creativeprototyping

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