Sports Genre Magazine Research
- 5. Men: 94% / Single: 47%
Median age: 29 / 66%
Between 18 – 34
Attended sporting events within last 12
months: 81%
ESPN AUDIENCE
- 7. Usually slightly hidden behind main picture
Different type design depending on issue
Same text
Different colors
ESPN MASTHEAD
- 10. All major soccer news
Articles on teams/ players
Upcoming games
Highlights
WORLD SOCCER COVERAGE
- 11. Always has world in red
Soccer in black
Always in the same spot
Same size
MASTHEAD
- 15. Mostly red
Can be in different colors
Same text
Same position
Usually covered slightly
SPORTS ILLUSTRATED MASTHEAD