Explore the important factors to consider when integrating social media into your recruiting strategy.
This presentation covers:
1) Critical factors when considering social media
2) How to set the appropriate foundation
3) Execution Framework
4) Tool Consideration
14. Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Execution Framework
Tool Consideration
15. Setting Appropriate Foundation
EMPLOYMENT BRAND
Beyond Look and Feel
Representation of
employment experience
Used as guide for digital
conversation
16. Setting Appropriate Foundation
DETERMINE REACH
Accept Necessity of
Engagement
Estimate of Effort Willing
to Make (x1.2)
ID Content Required by
Selected Outreach
18. Setting Appropriate Foundation
INITIAL DEPLOYMENT
Define engagement
preferences
Reconcile estimated effort
What does success look
like?
19. Setting Appropriate Foundation
Tool prioritization
Candidate marketplace
destination?
What matches effort level?
Level of technical
wherewithal?
Organizational support
20. Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Execution Framework
Tool Consideration
21. Execution Framework
EMPLOYMENT NARRATIVE
Beyond brand.
Narrates history and story
of employment life cycle
Drives content production
Initiates engagement
Chapters
• General assessment and
shared goals of the targeted
talent community at large
• Active candidates
• Passive candidates
• Employee on-boarding
• Employee orientation
• Succession planning
• Employee alumni
22. Execution Framework
CONTENT DEVELOPMENT
Engagement requires
content
Schedule and Prioritize
Categorize for passive &
active
Recommendations
• Monthly content topics &
themes
• Guide internal employees
sharing
• Long-form content plan
• Inject Variety
• Response contingency plans
23. Execution Framework
TALENT COMMUNITY
Create
Participate
Navigate
Direct
Recommendations
• Shared skill sets, interests,
attributes that impact career
progression
• Increase membership
• Monitor social feeds
• Prioritize engagement
platforms
24. Execution Framework
CANDIDATE MARKETING
Beyond job board tactics
Consistent use of narrative
Reinforced in conversation
Active and responsive
Categories
• Talent community nurturing
• Passive candidate nurturing
• Active candidate nurturing
• Employee engagement
• Alumni relations
• Ecosystem outreach
25. Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Execution Framework
Tool Consideration
26. 4 Steps for Considering Use of Tools
1 2 3 4
Establish Identify Share
Engage
Presence Community Perspective
27. Tool Consideration
Establish
1 Presence
Widest Broadcast
Broad Open Use
Sets and Drives Trends
Easily Searched
Winning Teens
Networked – Long Form – Visual
28. Tool Consideration
SocialBro
• Robust user profile search
• Supports swift multi add
• Network reach
• List management / insight
• Follower analysis
Identify
2 Community